Keeping the Conversation Alive
Lindsey Schofield,
Festival of Colour
Ever wondered how a biennial festival can maintain engagement in between festivals? It’s a bit like a long distance relationship with intense bursts of activity and then long periods of silence. Facebook is the perfect medium however to keep the conversation going and enable both sides to feel involved and connected when it sometimes feels like there’s not much to talk about.
The Festival of Colour has developed a unique way of approaching content using ‘content buckets’ to keep conversations meaningful and relevant.
In this session Festival of Colour General Manager Lindsey Schofield will show how she approached this dilemma, and why Facebook was the right medium for this in all the plethora of social media channels. She will outline what their initial goals were and how they implemented them with some step by step practical advice on how to manage Facebook content, how to navigate your way through the minefield of Facebook advertising and will share the best practice that she has developed for this biennial festival.
Never afraid to show what didn’t work as well as what has worked this will be an interesting and entertaining session ideal for anyone who faces a challenge of engaging with their audiences with a small budget, little resource and sometimes feeling like they’ve got nothing to say! Ideal for festival, production company, and venue management and marketing staff.
How Do You Keep the Conversation Going After Your Event? - Erica St. AngelErica St. Angel
This presentation was part of Event Camp Twin Cities 2010, a meeting experiment combining hybrid meeting, webcasting, videoconferencing, face to face meeting and group work to come up with 37 Dynamite Ideas For Keeping the Conversation Going After Your Event.
While our events are an explosion of content, ideas, conversations and new connections, we have a hard time keeping the conversations going after the event. It’s time that we put our heads together and figured out how we can use those massive piles of content, ideas and network connections to create lasting value and conversations beyond our event.
Join Erica St. Angel, VP of Marketing at Sonic Foundry, as she leads us through a collaborative process to come up with 37 dynamite ideas and strategies for leveraging our post event content. This session will start with a group confession where we uncover missed opportunities, and end with a shared self-help wiki of (at least) 37 ways to create lasting value from events.
What are some good questions to always have on hand to get the conversation g...Doug Holt
When you’re an introverted individual, it can be very difficult and even uncomfortable to begin conversation with another person, especially when you don’t know the person very well. Additionally, because personal training is very personal – it’s important to have open and honest conversation with your client. However, this dialogue must obviously remain comfortable for both parties and the client’s privacy must always be respected.
Introducing English Village's Word of the Day! Learn a new word each day on the social network for English language learners, http://myenglishvillage.com/. Can you use community in a sentence?
A presentation meant for lecturers in engineering colleges to help them appreciate the need for learning and teaching good spoken English. The presentation includes many example sentences for each basic situation.
New Investigators: starting up and keeping goingJim Woodgett
Talk at Nov 2013 New Principal Investigators meeting discussing startup negotiating, what to ask for, what others ask for, why the first 5 years of an independent position is so important and how to tease seed funding. Canadian context but applicable to many scenarios.
From Amateur to Professional - How social media helped me feel at home in Ca...Veronica Heringer
In the mist of the 2010 Olympic Winter Games, Veronica Heringer learned that social media was more than a tool to promote her employer, but also an effective way to find new friends, create powerful professional connections and instigate multicultural discussions. Veronica will be sharing her findings and some valuable lessons learnt along the way.
How Do You Keep the Conversation Going After Your Event? - Erica St. AngelErica St. Angel
This presentation was part of Event Camp Twin Cities 2010, a meeting experiment combining hybrid meeting, webcasting, videoconferencing, face to face meeting and group work to come up with 37 Dynamite Ideas For Keeping the Conversation Going After Your Event.
While our events are an explosion of content, ideas, conversations and new connections, we have a hard time keeping the conversations going after the event. It’s time that we put our heads together and figured out how we can use those massive piles of content, ideas and network connections to create lasting value and conversations beyond our event.
Join Erica St. Angel, VP of Marketing at Sonic Foundry, as she leads us through a collaborative process to come up with 37 dynamite ideas and strategies for leveraging our post event content. This session will start with a group confession where we uncover missed opportunities, and end with a shared self-help wiki of (at least) 37 ways to create lasting value from events.
What are some good questions to always have on hand to get the conversation g...Doug Holt
When you’re an introverted individual, it can be very difficult and even uncomfortable to begin conversation with another person, especially when you don’t know the person very well. Additionally, because personal training is very personal – it’s important to have open and honest conversation with your client. However, this dialogue must obviously remain comfortable for both parties and the client’s privacy must always be respected.
Introducing English Village's Word of the Day! Learn a new word each day on the social network for English language learners, http://myenglishvillage.com/. Can you use community in a sentence?
A presentation meant for lecturers in engineering colleges to help them appreciate the need for learning and teaching good spoken English. The presentation includes many example sentences for each basic situation.
New Investigators: starting up and keeping goingJim Woodgett
Talk at Nov 2013 New Principal Investigators meeting discussing startup negotiating, what to ask for, what others ask for, why the first 5 years of an independent position is so important and how to tease seed funding. Canadian context but applicable to many scenarios.
From Amateur to Professional - How social media helped me feel at home in Ca...Veronica Heringer
In the mist of the 2010 Olympic Winter Games, Veronica Heringer learned that social media was more than a tool to promote her employer, but also an effective way to find new friends, create powerful professional connections and instigate multicultural discussions. Veronica will be sharing her findings and some valuable lessons learnt along the way.
Nigel Borrell, The Auckland War Memorial Museum
Auckland War Memorial Museum is currently engaged in the challenge of how to better reach audiences and communities in ways that are meaningful and that create value. The Museum strives to be responsive, flexible and share experiences (both successful or otherwise) that helps us to refine what we do. But how do we improve on this in order to better reach groups and meet their interests more directly?
During this presentation you’ll gain insight into some of the current practices and approaches that the Auckland War Memorial Museum is involved in with source communities, stakeholder groups and community in general. You’ll also have the opportunity to evaluate how your organisation might be addressing this. Nigel will share a range of current projects including;
• Outreach: Te Ahu visitor centre and Ngāi Tūhoe Deed of Settlement
• Future Pacific Access Project
• Hotunui meeting house Preservation project
• Te Awe – a window into our taonga Māori collection
• Contemporary artist collection projects: Neil Pardington and Michael Parekowhai.
• Working towards a co-development and co-production framework
This session is aimed at Curators and arts and cultural organisations involved in similar challenges.
Ginny Cartmel, Morris Hargreaves McIntyre
In the final presentation of the day we will celebrate some examples of cultural organisations that are stimulating big conversations with audiences - covering practical examples that will inspire organisations and give people confidence on how audience dialogues can be transformed.
Andrew McIntyre, Morris Hargreaves McIntyre and Vicki Allpress Hill, The Audience Connection
Andrew McIntyre and Vicki Allpress Hill challenge the way that Orthodox Arts Marketing has hijacked and distorted the conversation between our organisations and our audiences, turning what should be rich, rewarding relationships into mere grubby transactions.
The big idea is to build communities rather than just service 'customers'. But that requires our organisations to be more porous: we need to truly engage, involve and even co-create with our audiences.
Andrew and Vicki see great potential for a digital revolution that is truly personal and personalised but warn against just digitising bad analogue practice: we are in danger of replacing bad letters with bad, one-size-fits-no-one emails.
New Zealand is a leader in audience insight. Creative New Zealand's adoption of Culture Segments as a national audience segmentation system and its pioneering work on the Optimise digital programme gives New Zealand organisations a unique head start for the coming revolution.
What Andrew and Vicky are describing is the brave, new post-marketing world in which audience engagement is everyone's responsibility and far too important to be delegated to someone who happens to have 'marketing' in their job title.
Orthodox Arts Marketing is dead. Long Live Audience Engagement!
Starting a Conversation: Using video to engage potential new audiencesCreative New Zealand
How do we begin to have a conversation with people who have no idea who we are and what we do? How do we introduce them to an unfamiliar artform in a way that resonates? Candice de Villiers (Marketing and Communications Coordinator) shares a case study on how Chamber Music New Zealand (CMNZ) used video to start a conversation with potential new audiences through the Creative New Zealand’s Optimise Coaching Programme in 2013. The goal - to answer the question...‘What is chamber music?'
The case study will explore how CMNZ approached the challenge of introducing chamber music in a new and accessible way, utilised existing audiences and networks to create and share content, and used Facebook and Google targeting to engage with specific culture segments.
Our shared human experiences are the true connection points between our art and our audiences. The opportunity for conversation lies in our willingness to share these stories with each other, utilising the digital tools that are enabling us to do so more easily and more widely than ever before.
In this thought-provoking and practical workshop session, Vicki Allpress Hill will facilitate a discussion about ways that we can invite, curate, create and distribute digital content in the form of text, images, video and audio in order to share our stories, and those of our audiences, opening the way for conversation as a result.
Vicki will draw on her current work in the area of content marketing with arts organisations here and internationally to present examples of the ways artists and arts organisations are now using digital content to generate audience engagement. As part of this session, you will participate in a creative brainstorming session with your peers to unearth the stories that exist within and around your own organisations.
If you are responsible for developing website, social media, video, email, media or publication content in your organisation, and/or your role is focused on audience development and engagement, this session will be of interest to you.
Taki Rua Kaitiaki, Esther Roberts, takes a look at how the concept of whānau has informed her work in audience development alongside Taki Rua’s Te Reo Māori Season – National Youth Tour.
During this session participants will learn how the company established its Whānau Performance Pilot and take part in practical exercises that explore how the whānau approach can be used as a framework for growing meaningful relationships with audiences and communities.
This session will appeal to arts managers, producers and artists who are;
• Interested in diversifying their work / programmes to engage communities;
• Passionate about building meaningful relationships with communities;
• Looking for new frameworks / approaches to develop audiences.
You are encouraged to bring along case studies, questions and examples around community outreach that you can work during the session.
The Digital Organisation
Michael Adams,
Auckland Theatre Company
In this conversation Auckland Theatre Company’s Michael Adams, will talk about the strategy the company is developing, entitled Bridging the Virtual and Real Worlds, as it prepares to open its new theatre on Auckland’s waterfront as well as positioning itself as a 21st century company. He will discuss their first milestones towards this major digital overhaul including auditing and mapping the current situation and preparing requests for proposals for the underlying business systems that will support greater audience facing goals.
While a project of this kind may appear daunting and the learning curve steep, the key to success is determining the best place to start and breaking the overall project down into manageable parts. You’ll leave this session with tips and skills for your digital project, irrespective of its scale. You’ll also receive:
• Useful tactics for visually representing your digital organisation.
• Tactics for auditing your current situation to reveal the digital areas which are essential to work on in order to realise that goal.
Talking to Audiences About Art
Rhana Devenport,
Auckland Art Gallery
Rhana Devenport, Director of Auckland Art Gallery will share some of the art world's latest attempts to talk to audiences about art, from the groundbreaking approach of MONA in Tasmania to Alain de Botton's belief that art offers us powerful solutions to our everyday personal problems, demonstrating its relevance in understandable ways to the widest possible audience. What does this mean for the role of the 'expert', the kind of interpretation we choose to offer and the visitor experiences we design?
Nurturing the Big Conversation Digitally Using Culture SegmentsCreative New Zealand
Nurturing the Big Conversation Digitally using Culture Segments
Ginny Cartmel,
Morris Hargreaves McIntyre
In this session Ginny will start by look at some recent trends in social media engagement followed by a brief introduction (or re-familiarisation) with the Culture Segments system.
She'll then explore data collected through a range of different studies that helps us to understand how the different Culture Segments engage with social media - what kind of interactions they seek and what this means for arts organisations and cultural venues. Using real examples, you’ll discover how social media messaging can be practically differentiated and optimised through applying Culture Segments, ultimately helping us to achieve a deeper relationship and bigger, more relevant conversation with our audiences.
The session is aimed at anyone who is interested in how segmenting audience can help refine messages and will be particularly relevant to those working in marketing. By the end of the session attendees will have an understanding of how Culture Segments can be applied when developing messages for and engaging with audiences online.
Differentiating the Message
Meg Williams,
New Zealand Festival
The New Zealand Festival attracts around 72,000 people to purchase tickets at more than 70 unique arts events. When every show is different and every person is different – how do you match them up with your messaging?
Festival Marketing and Development Manager Meg Williams will look at ways to differentiate the message for a range of audience segments, using examples from the recent 2014 New Zealand Festival and give frank feedback about what worked and what didn’t. Meg will provide tips on creating relevant content, the power of endorsement and recommendation, being active in your communities and personalising the arts experience.
This session would be relevant to anyone who is working on targeted plans to attract audiences to arts events. This is an interactive breakout which you’ll leave with a number of methods to put into practice in your organisation as well as a takeaway planner.
Building digital engagement: Live streaming and whole of organisation engagementCreative New Zealand
Building Digital Engagement: Live Streaming and Whole of Organisation Engagement
Stuart Angel, Lee Martelli and Christine Young,
Auckland Philharmonia Orchestra
The Auckland Philharmonia Orchestra’s session will focus on two aspects only of their digital strategy:
• the importance of a cross-organisational strategy and how that has been manifested particularly in APO Connecting
•Building relevance and engagement with audiences of all ages through moving online, with specific reference to live streaming of concerts.
You’ll also hear about the development of the APO’s digital strategy – the process and how all parts of the organisation were involved, from staff to Board, the impact of the live streams and the impact on their audience reach. Aimed at general management, marketers and educators, you’ll leave this session with:
• Insight into the 6 key areas of the APO’s digital strategy
• An idea of the live stream planning process
• 12 learnings in education
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
The perfect Sundabet Slot mudah menang Promo new member Animated PDF for your conversation. Discover and Share the best GIFs on Tenor
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thGAP - BAbyss in Moderno!! Transgenic Human Germline Alternatives ProjectMarc Dusseiller Dusjagr
thGAP - Transgenic Human Germline Alternatives Project, presents an evening of input lectures, discussions and a performative workshop on artistic interventions for future scenarios of human genetic and inheritable modifications.
To begin our lecturers, Marc Dusseiller aka "dusjagr" and Rodrigo Martin Iglesias, will give an overview of their transdisciplinary practices, including the history of hackteria, a global network for sharing knowledge to involve artists in hands-on and Do-It-With-Others (DIWO) working with the lifesciences, and reflections on future scenarios from the 8-bit computer games of the 80ies to current real-world endeavous of genetically modifiying the human species.
We will then follow up with discussions and hands-on experiments on working with embryos, ovums, gametes, genetic materials from code to slime, in a creative and playful workshop setup, where all paticipant can collaborate on artistic interventions into the germline of a post-human future.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
The Legacy of Breton In A New Age by Master Terrance LindallBBaez1
Brave Destiny 2003 for the Future for Technocratic Surrealmageddon Destiny for Andre Breton Legacy in Agenda 21 Technocratic Great Reset for Prison Planet Earth Galactica! The Prophecy of the Surreal Blasphemous Desires from the Paradise Lost Governments!
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
1. Its all very well starting a relationship but how do you keep the spark alive when
there’s sometimes not much to talk about and you don’t see each other very often. I
don’t know how many of you have had long distance relationships but I speak from
personal experience when I say it is hard work!! Many years ago (almost another
lifetime) I managed for a year to conduct a relationship with a Brazilian boy friend. I
was in England – and this was the days before texting and email were commonplace.
So we would have passionate get togethers twice a year full of intensity and
commitment and then limp along with weekly phone calls and not really having too
much in common anymore.
Well it’s a bit like that when you run a biennial festival – we have an intense burst of
activity with our audience once every two years – the build up starts when we launch
the programme in February and then then festival itself is a turbo charged 6 days –
we have pictures, stories, content galore, engagement and connections and then
poof – gone! And then what the heck do we have to talk about. For some of you it
won’t be such a long time between activity but whatever the time period, the
equivalent of those once a week phone calls become harder and harder in thinking of
what to say. And no one wants to have those posts that you put on and no one likes it
except your best friend!
So this is the dilemma that the Festival of Colour faced on embarking on a
relationship with our audiences on Facebook and so I’ll take you through a few things
I’ve discovered along the way and how we’re making the relationship work and
keeping the conversations alive, fresh and relevant
1
2. • Set the scene, brief explanation of Festival of Colour, biennial arts festival, lack of
resource, lack of budget,
• Some off year activity
• We are in the fortunate position of having capacity audiences, high engagement
and much trust in our programme and content but
• Back in 2012 when we were planning for festival 2013 we knew that we had to
embark on a social media strategy – partly because it is expected and we knew we
had to increase our capability in that area, but also because we knew it was a
powerful medium to reach some of the new audiences that we had identified –
geographically and demographically ie younger audience and those over the hill in
QT
2
3. So that fateful date was April 14th 2010. I should probably mark it as an anniversary to
celebrate – yes that is when I opened a facebook page for the Festival of Colour. I had
had my own personal page for a couple of years and thought ‘well this is easy’ you
just put stuff on and people will like it and follow us. Hmm
I have no idea what the page looked like and probably just as well because I’m sure it
wasn’t very good. The first few posts were OK but pushing lots of information about
us at people and not asking for anything back. It was very one sided and so we kind of
limped along with a few friends – you know how it is. All my mates ‘friended the
page’
Over time it limped along – Festival 2011 came and went and to be honest as I was
researching for this seminar I didn’t even remember having a page then. It was very
much a secondary medium, forgotten about and hardly used. So imagine how our
partners felt – I’m stretching the analogy again but by this I mean our Friends base.
looking back at insights, it doesn’t go that far back but in August 2011 we had 166
likes and no engagement. The relationship was foundering and so in planning for
festival 2013 we knew we had to up skill in the whole digital and online space so I
Signed up for Optimiser and also listened to all the Optimiser webinars – there was
some fascinating stuff and I just didn’t know where to start first and wanted to do it
all NOW. But we were lucky enough to be selected for the one on one mentoring and
so relationship counselor Vicki to the rescue! Vicki and Jackie Hay helped to focus on
our objectives and goals and we decided to focus on facebook as I had some
3
4. experience and felt most comfortable with this medium with our limited resources
and time.
Talk about our wider goals –
we knew we needed to try and reach a younger audience and also had to develop
into a new market in Queenstown
1. Primary market is what we call the BMW’s – 55-75 – well off – living in the area
(and they bring friends and family – they all come to town for the 6 days).arts
aficionados, well educated, comitted to the arts. But we wanted to reach them in
QT and further afield than Wanaka
2. The audience to grow is younger people = school students and those in their 20s
and 30s (aligned with Stimulation)
3. Parents with young children for family events (aligned with Release)
3
5. • This is not how our page looked then – don’t have an image of what it did look
like but it wasn’t that great so one of the first things we did was to optimise the
page – changed cover shots, changed tabs, cleared up the About Us, added icons
and made it look good. Our objectives were
• In 2012 we had about 300 likes and by the time we started scoping the project
in March 2013 we had about 700 likes with aim of increasing to 1000 by April
2013
• We Wanted to grow Queenstown audience and engagement
• We needed to increase our internal capability and confidence
Then as we hurtled towards April we realized we needed some additional resource
and so Jackie Hay came down to act as our social media manager her networks and
experience had some phenomenal results
4
6. • Festival is on so there is lots to say – Jackie spent 24/7 on facebook posts and
tweeting. Our social media was buzzing and we had great results amongst the
arts community nationally a well as our local audiences. There was a high level of
interaction and collaboration with other arts organisation, performers, sponsors
and local stakeholders to share and engage with content. So the relationship
doesn’t exist in some kind of vacuum, use your other friends and contributors to
keep your content alive and relevant
5
8. • Working with other festivals, theatre companies etc where of relevance and
using their content and hopefully tapping into their networks
7
9. • Working with all of our performers to encourage content sharing and being able
to raech their fan base
8
10. Jackie tweeted and posted and achieved some amazing results – likes increased to
2300 by the end of the festival - an increase of 228% (however word of warning you
never know who is going to try and go on a date with you and we had a big increase
in likes from Egypt looking for Holi festivals and other festivals of Colour so this skews
our demographics) I am in the process of trying to unfriend them and also make sure
that boost a post and ads are targeted primarily within NZ
It worked - engagement peaked at 32% during the festival and we grew our
proportion of QT followers, there were 26 at the start of the festival and now 264
(8.5% of our likes) However if we took out the Egyptians then QT would be second
behind Wanaka at 13% of our audience.
And I think we can safely say that our overall page looks smarter and I am certainly
more confident about using facebook – even though they often throw in curve balls
like with their new layout recently.
We had so much to say and share and the images are great and colourful and the
piece de resitance was our final photo album, see here.
These are two of the most successful posts during that period of intense activity
9
11. And this one had amazing number of likes – strong visual image
But then like with a long distance relationship when you have been together 24/7 and
done so much and been places and had a great time and then it’s all over and you’re
apart again and then what do you talk about…… well the thing that no one likes just to
keep talking about yourself so make sure you’re not just a megaphone about your own
organisation, and don’t just talk to people when you’ve got something to sell! And best
to try and be planned in the conversation, not just spur of the moment otherwise it can
sometimes be something that’s not of relevance. And sometimes it might be things that
you personally are not that interested in but if you think your audiences will be
interested then comment on it.
10
12. • So post festival when the dust had settled I embarked on some intense training
with Vicki and we started the one on one mentoring in earnest. It enabled me to
analyse which had been the most successful posts, and with Vickis guidance to
understand the Insights in facebook, which is quite scary but worth doing. I
analysed which were the most successful in terms of likes and engagement and
found some interesting results. And this could be totally different for your
organisation, but the most successful for us were 1) posts about Wanaka and
surrounding area, 2) performers that had played at the festival and 3) posts about
our people. And those with images worked best, although not so much video. So
we developed a content calendar using the idea of ‘content buckets’. So when I
plan my content it has to fit into one of the following ‘buckets'
Our organisation including the people
The performers who have links with us ie have performed at the festival
Other arts organisations
Local events
Local environment
• I develop a monthly content calendar and for festival 2015 will make sure this is
done well in advance. I ensure that there at least 2-3 posts per week and plan them
out in advance in a monthly calendar to ensure that postings are targeted and not
just random reactions to event.. So even if the festival isn’t doing anything there is
often something to say. The 2 pictured are 2 of our most popular This seems to
work in terms of maintaining our frequency of engagement and conversation so we
11
13. continue to post about the region and I also post regularly about other arts
events that are going on in the area – theatre and music of all types - to become
a curator for local and regional arts activities.
• Link this with other medium too – email newsletter and quote from mayor of
QLDC
11
14. • Post festival we also continued to grow our likes and tested various campaigns
and targeting which was a really useful exercise for quite low spend. We tested
event ads, promote a post and boost a post and we have increased our likes to a
further 3177. And its growing all the time.
• Now when we have any off year activity we can talk about it eg at present we
are going to be showing an Arts on Tour production of nick so I did a boost post
just to push it a bit further
12
15. • In the meantime we are launching a new ideas festival called aspiring
Conversations in October and so have debated long and hard about whether to
set up a new Facebook page and have to start the relationship all over again, and
have decide to run it as en event off the festival page so we can continue the
conversation with our existing fans and hopefully they will like it and we’ll have
something else to talk about.
• So we have all the foundations to enter into the next meeting (‘date’) with a
strong fan base, and some engagement to capitalise on so that hopefully we can
continue to have a really big conversation in April 2015
13
16. Its all very well starting a relationship but how do you keep the spark alive when
there’s sometimes not much to talk about and you don’t see each other very often. I
don’t know how many of you have had long distance relationships but I speak from
personal experience when I say it is hard work!! Many years ago (almost another
lifetime) I managed for a year to conduct a relationship with a Brazilian boy friend. I
was in England – and this was the days before texting and email were commonplace.
So we would have passionate get togethers twice a year full of intensity and
commitment and then limp along with weekly phone calls and not really having too
much in common anymore.
Well it’s a bit like that when you run a biennial festival – we have an intense burst of
activity with our audience once every two years – the build up starts when we launch
the programme in February and then then festival itself is a turbo charged 6 days –
we have pictures, stories, content galore, engagement and connections and then
poof – gone! And then what the heck do we have to talk about. For some of you it
won’t be such a long time between activity but whatever the time period, the
equivalent of those once a week phone calls become harder and harder in thinking of
what to say. And no one wants to have those posts that you put on and no one likes it
except your best friend!
So this is the dilemma that the Festival of Colour faced on embarking on a
relationship with our audiences on Facebook and so I’ll take you through a few things
I’ve discovered along the way and how we’re making the relationship work and
keeping the conversations alive, fresh and relevant
14