This document provides an overview of Northside, a media company that creates engaging content and experiences for brands. It summarizes several annual events produced by Northside, including the Northside Festival, Taste Talks, and SummerScreen. It also outlines Northside's approach to brand partnerships, including developing custom content and experiences to help brands engage with relevant audiences and thought leaders.

1. Neko Case live at 50 Kent, Northside Festival
MEDIA
2017 COMPANY OVERVIEW

2. WE ARE
Northside was built to make sure your brand isn’t left
behind. We create the engaging content and experiences
that your consumers want. We create community
through relevant platforms and develop the authentic
relationships your brand needs.
Northside’s mission is to define what’s next across the
cultural landscape through content and experience.
Prince Rama performing at SummerScreen
NORTHSIDE

3. PERFORMANCE & EVENTS
WHAT WE’VE BUILT
TALENT & INFLUENCERS
CONTENT CREATION
AUDIENCE & DISTRIBUTION
The All-Star BBQ chefs at Taste Talks Brooklyn

4. OWNED & OPERATED
Northside Innovation Closing Night Party
Presented by Huge, Northside Festival
MEDIA + EVENT PROPERTIES

5. NORTHSIDE
FESTIVAL
JUNE
Northside is massive annual showcase of 'what's next' in
Music, Video, and Innovation with over 400+ bands, 50+
thought leaders in non-traditional content, and 150+ tech
leaders. Northside attracts over 100,000 people over 6 days.
450
BANDS
300
SPEAKERS
40
VENUES
50
ARTISTS
6 DAYS
50 VENUES
3 OUTDOOR STAGES
110,000
ATTENDEES
83 MILLION
MEDIA IMPRESSIONS
750 PRESS
IN ATTENDANCE
50 MILLION
SOCIAL REACH
BROOKLYN
Click here for the 2017 Northside Festival Sponsorship Deck
The Urban Outfitters Stage on Bedford Ave at Northside Festival

7. TASTE TALKS
SEPTEMBER - NOVEMBER
Taste Talks is a national event series, content platform and
awards program that explores new ideas in culinary and
invites food enthusiasts and top chefs to participate in
unique food experiences within thriving culinary communities
throughout the country.
Influential chefs, entrepreneurs, writers, farmers, musicians,
restaurateurs, and other industry professionals take to the
stage and to the kitchen for original programming, tastings,
conference events, exclusive dinners, outdoor cookouts, and
after-parties.
Taste Talks, now in its fourth year, is a one-of-a-kind
opportunity to experience and celebrate what’s next in our
ever-changing world of food.
BROOKLYN CHICAGO LOS ANGELES MIAMI
Click here for the 2017 Taste Talks Sponsorship Deck

8. THE TASTYS
AWARD SHOW
FOOD & DRINK AWARDS
In 2016, Taste Talks introduced The Tastys, a dynamic,
high-profile food and drink awards program for a new generation
of food lover, celebrating culinary excellence from coast to coast.
The Tastys celebrate the future of taste by recognizing excellence
across three verticals: 1) Restaurants & Chefs, 2) Innovation and
3) Media.
The Tasty Awards are held yearly in Brooklyn at the Brooklyn
Academy of Music as part of the Taste Talks Food & Drink
Festival. The live awards ceremony is hosted by one of America’s
favorite personalities in front of 2,000 industry leaders, top chefs,
thinkers, creators, press and food influencers. 2016's host was
Mo Rocca, correspondent for CBS Sunday morning.

10. SUMMERSCREEN
JULY - AUGUST
SUMMERSCREEN is a six-week, free outdoor summer film
and music series that takes place in the Williamsburg
neighborhood of Brooklyn.
Each Wednesday in July and August, over 5,000 attendees
gather in Mccarren Park to enjoy a curated lineup of cult
classic film live music from emerging bands, and some of
the finest food and drink from local vendors.
For the past 10 years, SummerScreen has been bringing
together creative types to hang with their peers in the
comfort of their own Brooklyn backyard.
BROOKLYNClick here for the 2017 SummerScreen Sponsorship Deck

12. BROOKLYN
MAGAZINE
BKMAG.com
A monthly print and daily digital publication
celebrating the charm and authenticity that
makes the borough the darling of
independent-minded New Yorkers with a
creative streak. Celebrating and identifying
Brooklyn leaders in Food & Drink, Art,
Design, Music, Film, Fashion and more.
Click here for the 2017 Brooklyn Magazine Print Media Deck
Click here for the 2017 Northside Digital Media Deck

13. NORTHSIDE
CULTURE NETWORK
MONTHLY PRINT PUBLICATIONS
Custom published program guides for
leading NYC cultural institutions
including the Brooklyn Academy of
Music (BAM), The Joyce Theater and
Playwright Horizons.
BAMBILL
For more than 150 years, BAM has
been the home for adventurous
artists, audiences, and ideas, with
world renowned programming in
theater, dance, music, opera, film,
and much more.
THE JOYCE THEATER
The Joyce Theater is considered
one of the premiere performance
venues for dance and attracts an
annual audience of more than
140,000.
PLAYWRIGHT HORIZONS
Playwrights Horizons is a writer’s
theater dedicated to the support
and development of contemporary
American playwrights, composers
and lyricists, and to the
production of their new work.
Click here for the 2017 Northside Culture Network Media Kit

14. Northside Innovation Meetup Series Powered by DELL & WindowsPRO:
How Technology is Scaling Social Good, Chicago
CREATIVE
AGENCY

15. BRAND PARTNERSHIPS
Identify passionate and aspirational
communities that represent something greater
than their defined interest: food, music,
innovation
Build tentpole experiences to catalyze
national leadership and generate a stepping
stone to build a national community:
Northside Festival, Taste Talks
Leverage those influential
communities into national programs
for appropriate brands looking to
engage with thought leaders, build
brand, grow community and cultivate
targeted advocacy
NORTHSIDE
Northside leverages its own IP and production expertise to create custom content and experience programs for brand partners
METHODOLOGY

16. THE
PROOF
The Urban Outfitters Stage
Live on Bedford Ave, Brooklyn
Northside Festival

17. CHALLENGE
Cultivate a relationship between Mount Gay Rum and a
class of makers who value craft above all else.
RESPONSE
Start Something Old. A national event series and content
push celebrating the past, reinventing tradition and
inspiring a return to rum.
RESULT
Millions of views and thousands of attendees linking the
brand to the next generation of rum drinkers.
RÉMY COINTREAU
Click here to view some of the work

18. CHALLENGE
Reinvent the cereal bowl through interactive & exciting
live experience and custom content
RESPONSE
The Kellogg’s Cereal Bar Throwdown, a custom built,
iron-chef style live event activation and digital content
series cereal featuring notable chefs across the country
RESULT
20 influencer chef partnerships; >40 pieces of original
video content featured on Kellogg’s feeds; 5 live
experiences with massive engagement
KELLOGG’S
Click here to view some of the work

19. CHALLENGE
Endear the Dell & WindowsPro brands and its products
to the small business community.
RESPONSE
Northside Innovation. An editorial platform and
national event series contemplating trends, ideas and
challenges facing startups and small business owners.
RESULT
Marked brand lift and an increase in XPS line of
computers awareness across active markets.
DELL | MICROSOFT
Click here to view some of the work

20. MEDIA
Jesse Smith
Chief Revenue Officer
jesse@NorthsideMedia.com