Waffle Time started in 1998 in Iloilo, Philippines and has since expanded throughout the country and into Metro Manila. It opened its franchising program in 2004, which led to many new outlets opening across the Philippines. The franchise package costs 250,000 PHP and includes use of the brand name, business operations systems, equipment, and marketing and operations support. Waffle Time's mission is to establish a strong brand known for creative staff and continuously reinventing waffles to delight customers efficiently.

1. FRANCHISING
BY: CHARLENE M. ALMAIDA

2. HISTORY
 Waffle Time started on September of 1998 in the province of Iloilo,
Philippines as a simple business venture.
 The first outlet was in The Atrium Mall, Gen. Luna St., Iloilo City. On June
2002, Waffle Time started to penetrate the Metro Manila market. After
which, they opened outlets in Cebu, Cagayan De Oro, Davao and Dagupan.
 Waffle Time opened its door to franchising on March 2004. After then
Waffle Time Outlets mushroomed all over the Philippine Islands. This
proves on their popularity and acceptance by their customers of all ages.
And they’ll still be opening more outlets as they continue to deliver
delicious, nutritious and reasonably-priced waffles to everyone.

3. MISSION
To establish a strong “Waffle Time” brand image.
To develop a creative and assertive human resource.
To continuously re-invent waffle.
To delight customers.
To achieve high level of efficiency.
VISION
Serving the best waffles in the world across all races beyond all borders.

4. Waffletime Franchise Package
Package Cost:
₱ 250,000.00 (net of taxes)
Franchise Fee:
₱ 50,000.00
Security Deposit:
₱ 50,000.00 – refundable upon expiration of the franchise
agreement with no interest.
Monthly Service Fee:
5% of the outlet’s monthly gross sales
Renewal Fee:
₱ 50,000.00
Franchise Duration:
Three (3) years

5. Waffletime Franchise Package
Package Inclusion:
 Use of the Waffle Time Trade
Name Marks
 Business Operations Systems
 Mobilization Set-up
 Cart and Signage
 Equipment and Small wares
 Marketing Support
 Operational and Technical Support

6. Their product offering is an assortment of
seasoned filled waffles like the following:
 American Hotdog
 Canadian Bacon
 German Cheese Franks
 New York Beef Franks
 Spicy Chicken Dog
 Tuna Salad
 Cheese Delite
 Ham and Cheese
 Bavarian Cheese Frank
 Swiss Chocolate
 Belgian Chocolate
 Bavarian Cream
 Mango Magic
 Pineapple Pleasure
 Ultimate Ube