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W5

Happiness Machines
Relation to G.Hertz’s reading

 Planned Obsolescences – We buy end up buying things
 not because of our needs, but because of our desires. A
 constant renewal of people’s wants.




Surprising Statement –
• “People must be trained to desire, to want new things,
  even before the old have been entirely consumed.”
• People are happiness machines; where satisfying
  their desires and consumption can make them
  happy, docile and hence easier for the modern
  democracy to control.
• We are given choices to make
              • Designers give people what they wish for
       • It was designed in the first place to make our lives easier!


                               Liberation

                            Enslavement
      • We spend all our hard earned money on a single product
             • Design itself creates Planned Obsolescence
• We are paying money for psychological connotations rather than physical
                                  needs.
           • Period of enslavement; technology influences us
Does design Empower us?

We agree that it does!

We can better express ourselves.
Through design and awareness, we will start changing
how the world are creating ‘useless’ things.

HOW?

• Allow for customization in products
• Create a DIY culture
• Make available tools and equipment and knowledge
  to design[Unlock the BlackBox]

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W5

  • 2. Relation to G.Hertz’s reading Planned Obsolescences – We buy end up buying things not because of our needs, but because of our desires. A constant renewal of people’s wants. Surprising Statement – • “People must be trained to desire, to want new things, even before the old have been entirely consumed.” • People are happiness machines; where satisfying their desires and consumption can make them happy, docile and hence easier for the modern democracy to control.
  • 3. • We are given choices to make • Designers give people what they wish for • It was designed in the first place to make our lives easier! Liberation Enslavement • We spend all our hard earned money on a single product • Design itself creates Planned Obsolescence • We are paying money for psychological connotations rather than physical needs. • Period of enslavement; technology influences us
  • 4. Does design Empower us? We agree that it does! We can better express ourselves. Through design and awareness, we will start changing how the world are creating ‘useless’ things. HOW? • Allow for customization in products • Create a DIY culture • Make available tools and equipment and knowledge to design[Unlock the BlackBox]