The document provides information about potential music video treatments for two bands - The Torches and Disclosure. For The Torches, a London-based indie rock band, it identifies two songs that could be used for music videos and notes the band is small and unsigned so the video would need to help create an image. For Disclosure, an electronic music duo, it describes their youthful image and popularity on social media, and suggests their club music could be used to generate ideas featuring dancing and relating to youth culture. Possible ideas and song links are provided for both bands.

1. MUSIC VIDEO TREATMENTS
By William Barlow

2. THE TORCHES
• The torches are a London based band and a group of five their main singer Charlie
Drinkwater is the front man and backbone of the band.
• They play a unique type of music which can only be described as a indie rock vibe strong
vocals and unique instruments.
• they have around 7 songs 3 of which are very popular. One already has a music video which
means that we have two songs which we could potentially use for our music video, both are
very different from each other but are quite simple.
• As the band is small and unsigned we have to create an image for them to relate to their
audience. Their music is very different which means that they have to have a certain look.
They are small which means we can make them present to their audience meaning no huge
concerts and touring video but perhaps them is a studio or a more casual environment to
make them seem normal.

3. HTTP://WWW.YOUTUBE.COM/WATCH?V=BBEMMNFYOJ0- “SKY BLUE AND IVORY MUSIC VIDEO”
HTTP://WWW.YOUTUBE.COM/WATCH?V=KEV7TZHZZYM&FEATURE=PLCP- “SILENT FILM” POTENTIALLY A
SONG WE COULD USE.
HTTP://WWW.YOUTUBE.COM/WATCH?V=-QWOZDTRUTC- “TWENTY TWO ZEROS”
HTTP://TORCHESBAND.COM/- THE WEBSITE VERY COLORFUL LAYOUT MAYBE A POSSIBLE IDEA FOR THEIR
IMAGE
HTTP://SOUNDCLOUD.COM/TORCHES- SOUNDCLOUD

4. DISCLOUSURE
Disclousure are a Surrey based
Electronic duo, there image is very
youthful. They are described as a
revolution to new music and offer a
unique and original sound of electronic
music. We chose them because they
are a young duo which we could use to
appeal to our target audience if they did
them. Also their music is simple and They have over 38000 followers
easy to generate ideas, as it is defined on soundcloud and Facebook
as club music we associated it with use of social media has made
dancing and nightlife and youth. We them successful.
could sue this in our music video and
use stereotypes and make a basic
storyline and relate it around a song.

5. POSSIBLE IDEAS.
• http://soundcloud.com/disclosuremusic- we could use any of their songs as they all have a similar sound.
• http://www.youtube.com/watch?v=DV85g8ocTIg
• Possible ideas could have different people dancing or could tell a story or a narative depending on the song of
choice.
• Maybe we could have it something like this
• http://www.youtube.com/watch?v=o46GaCRkLy8