The document provides information about the New Zealand post-punk band The Naked and Famous, including that they were formed in 2008, released their debut album in 2011, have released several studio albums and EPs, and one of their most successful tracks was featured in the video game FIFA 12 and various TV shows. It also discusses elements of their brand image targeting audiences aged 12-26, and describes the childlike drawing style of their album cover artwork.

1. T EN K DA DF M U
H AE N A OS

2. ABOUT
 The Naked and Famous are a post-punk
revival band from Auckland, New Zealand
formed in 2008 by Thom Powers & Alisa
Xayalith.
 Their first debut album was released on 6th
September 2011 labelled ‘Passive Me,
Aggressive You.’

3. DISCOGRAPHY
 Studio Albums…1
 EPs…2
 Singles…4
 B-sides…6
 Music Videos…8

4. PUNCHING IN A DREAM
 Punching in a Dream is one of the most
successful tracks, winning a place on the video
game EA Sports ‘Fifa 12’. Featuring in 5 TV
series including ‘Made in Chelsea’.
 It was also heard on the worldwide viral
phenomenon, ‘Kony 2012’.

6. Merchandise
Blog
News Tour Contact
Music
Links to other
frequently
visited
websites.

7. BRAND IMAGE
 The bands image is the ‘revival’ of a post-
punk genre. It is an individual type of music
that strives to attract their audiences attention
far away from the mainstream. This can be
seen from some of the graphics in their music
video for ‘Young Blood’.

8.  The Naked and Famous’s meaning is a
clubbing/chilled, buoyant. Many of their songs
revolve around the freedom of being young
and what that can hold.

9. THE BANDS MEANING

10. TARGET AUDIENCE &
APPEAL
 Their target audience is from 12-26. They
reach out and appeal to their target audience
through the lyrics in their music and the elated
tune that many of their songs follow.

11. Text is roughly ‘drawn’ With the text and
& therefore childlike, props gives the view
emphasizing the the feeling that they
ideologies of the bands could be able to see
relationship to youth. The this in a dream too as
text as well as the pink it is not a normal
background is everyday album cover
oxymoronic as it conflicts of the artist with
with the props of the normal text.
skulls in the background.
The texture of the album
covers appearance along

12.  http://www.youtube.com/watch?
v=SFuwWKlAcbo