Vadim BEKSHANSKIY presents event ideas for the radio station "Russian Radio" to promote their brand and music format. The events include hosting parties at sporting events like the 1980 Olympics with DJs playing popular hits, organizing a pre-game event before a Russia vs. Germany soccer match with performances, and an art-project event with Elena Boski and pop-stars doing a presentation and auction. The document discusses target audiences and providing additional entertainment at outside events to further engage listeners.

1. Vadim BEKSHANSKIY

2. 5.7
10 fm

3. “russkoe radio”
The 1st national radio station with the format
National Golden Hits
more than 900 cities

4. positioning

5. music for soul

6. music for soul
radio for everyone

7. TARGET group

8. m or w..

10. with HIGER
education

11. or
secondary

12. with a job..

13. another words

14. for EVERYone who likes russian pop-music

15. WHAT else?

16. WHAT else?
events [ outside air ]
results

17. ?
ready

18. event

19. event
OLYMPIAD 80

20. parties

21. party
DJ

22. party
DJ
best hits from “russkoe radio

23. party
DJ
best hits from “russkoe radio
competitions from DJ

24. party
DJ
best hits from “russkoe radio
competitions from DJ
souvenir Products

25. event

26. event
russia - germany

27. 10.10.2009

28. 10.10.2009
2 hours before game

29. 10.10.2009
2 hours before game
“luzhniki

30. 10.10.2009
2 hours before game
“luzhniki
support our team

31. 10.10.2009
2 hours before game
“luzhniki
support our team
DJ, pop-stars..

32. event

33. event
another side

34. 20.10.2009

35. 20.10.2009
art-project

36. 20.10.2009
art-project
Elena Boski & pop-stars

37. 20.10.2009
art-project
Elena Boski & pop-stars
program:

38. 20.10.2009
art-project
Elena Boski & pop-stars
program :
presentation

39. 20.10.2009
art-project
Elena Boski & pop-stars
program :
presentation
auction

40. 20.10.2009
art-project
Elena Boski & pop-stars
program :
presentation
auction
pop-stars

41. results

42. thanks..