Kyivstar is the largest mobile operator in Ukraine, serving over 25 million subscribers. To engage its team of 4,500 employees across Ukraine, Kyivstar celebrates Vyshyvanka Day, where employees wear the traditional Ukrainian embroidered shirt. Kyivstar held an interactive project where employees could design their own virtual vyshyvanka, with the 8 most popular designs produced. Over 6,500 employees visited the online atelier, with more than 600 unique vyshyvankas created and over 600 votes cast for designs.