The mobile library project was created by MEX Advertising for MTS Ukraine to present the mobile operator as an innovative and socially responsible company aimed at improving education and culture. The project involved creating a free mobile e-library with over 500 e-books accessible via QR codes on bookshelves placed in central squares in Kiev, Lviv, Odessa, Vinnitsa, and Zitomir. During the first month, the mobile library had over 500,000 visitors who downloaded 50,000 books, and received 212 free media placements.

1. «Mobile Library»
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2. Project name: «Mobile library».
Nomination: «The most effective project».
Category: «Large projects».
Author of the project: «MEX Advertising».
Client: «МТS Ukraine» - a mobile operator.
Cities Event:
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Kyiv (Kreschatik str.19-21);
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Odessa (Sobornaya sq.);
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Lviv (Rynok sq);
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Vinnitsa (Kozitsky sq.);
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Zitomir (Sobornaya sq. 3/2).
Dates of Event: 3, 7 and 10 August, 2013
Contacts: Mykytenko Alexandr
Теl.: +38 (050) 411-81-40
E-mail: sandro@mex.com.ua
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3. Objective:
To present the MTS brand as an innovative, socially responsible company, aimed at
improving the level of education and culture in Ukraine.
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4. Idea:
To create project in the form of free of charge e-mobile library.
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5. Solution:
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Collect a unique e-collection of complete books;
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Assign each book QR code;
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Develop content platform for virtual library;
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Create a new media;
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Place constructions on central squares of cities with population more than one million
people;
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Engage to the project representatives of all cultural and educational organizations.
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6. Difficulties:
• To get the permission from the authors and publishers to use the content of the book;
• To provide the technical support for downloading content at the same time by a multipal
number of mobile devices;
• To bring to the project state representatives of cultural and educational organizations.
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7. Realization:
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Collected more than five hundred books for the digital library;
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Designed an attractive design for bookshelves;
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Created a convenient platform for downloading books;
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Placed 27 constructions in the central squares of megacities;
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City departments of culture were involved.
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8. Results:
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«Mobile library» opened in three cities of Ukraine: Kiev, Lviv, Odessa.
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On the first day - about 50 thousand visitors.
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During the first week - 50 thousand downloads.
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During the first month - more than 500 thousand eye contacts.
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212 free of charge publications in Media: including print and e-publications - 177, 16 TVnews stories and 19 outputs on the radio.
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9. Thank you for attention!
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10. Thank you for attention!
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