Global Cosmopolitans are adept at adapting to change and diversity as they are experienced in moving to new countries or jobs where they lose their identity. They have become experts at recreating themselves according to new cultural norms and social relationships. Vanessa Schneider is a Global Cosmopolitan with over 10 years of experience in marketing and advertising across several countries and industries.

1. D i v e r s i t y a n d
change are a fact of
l i f e f o r Gl o b a l
Cosmopolitans. They
know what it’s like
to come to a new
country, or a new
job and feel that
s u d d e n l o s s o f
i d e n t i t y . T h e y
become experts at
r e c r e a t i n g
themselves in light of
n e w c u l t u r a l
conventions and
relationships.
PROFILE
Global Cosmopolitan
Know how
and
to adapt
to reinvent
to bring about
CH
AN
GE.
VANESSA SCHNEIDER

2. PROFESSIONAL BACKGROUND
Ten years in Advertising & Marketing
BigTime (Cape Town) 2013-2014
Philip Morris (Dubai) 2009-2012
Leo Burnett (Dubai) 2008-2009
Young & Rubicam (Athens) 2005-2008
Underground Films (Los Angeles) 2004

3. CAREER
Highlights
Young & Rubicam
- WIND Mobile Communications
- Campina/Friesland Dairy Products
Leo Burnett
- CSI Projects for P&G Shopper Marketing
- McDonald’s Business Pitch
Philip Morris
Recognition of excellence award for
Consumer Force Academy in Lebanon.
BigTime
Complete set-up of Business in South
Africa including agreements to become an
aggregator for all four mobile operators.

4. OUTLOOK
Mid-term (five years)
Freelance work
for advertising agencies
in South Africa