This slideshow contains embedded videos not viewable on the SlideShare web viewer. Please download the slides to see these videos. Delivered at Casual Connect Europe 2017. In the mixed ecology of children’s entertainment, transmedia has become an audience expectation: An entertainment super-system around children’s characters who move across platforms and encourage their young fans to follow. BAFTA-winning kids’ animation and games studio Plug-in Media will share how the company approaches the development of mobile games from animated TV properties, and TV shows from games.

1. Approaching Transmedia in
Children’s Entertainment
Juliet Tzabar
February 2017

2. Kids expect their favourite
entertainment brands on every device.
Their media hasn’t been “disrupted”- it’s just
the way it is.
We have been servicing this appetite for
transmedia for over 13 years and now have
significant expertise and understanding of
what kids want and how to deliver it to them.
A transmedia production company
that doesn’t define itself by its output.
Setting the Scene

3. Showreel

4. Founded 2003. Based in Brighton, UK. “Superfused” business: team of 19
design, development & production.
Plug-in Productions: transmedia production company, creating platform-
agnostic original IP, in the disrupted children’s media market.
Plug-in Media: busy work-for-hire studio producing apps, games and websites
for entertainment and education sector clients.
The Company
Multi award-winning work – including 3 Children’s BAFTA wins in the Interactive
category.

5. Our Slate

6. How does this 360 production expertise translate into
a successful product?
TV to App

7. Transmedia Landscape

8. Getting to the Core - Brand DNA
Drs Chris and Xand
Irreverant
Fast-paced
Medical show for 6-12 year olds
Educational
Surreal
Gross Out

9. Game Concept Funnel
Design Style
Narrative
Replay Value
Learning
Purpose
Context

10. Cross Pollination

11. Asset Pipeline

12. Test, Test and Test again.

13. How does this 360 production expertise translate into
a successful product?
App to TV

14. Tee and Mo
Vid.

15. Original IP: Digital First

16. Original IP: Characters & World.

17. Co Develop with your Audience
Test your product early
Iterate in line with audience feedback
Be user-centred in your design
Gather data and use it wisely!

18. Early Commercial Exploitation

19. Product not Project

20. And On it Goes….

21. Juliet Tzabar
CEO, Plug-in Media
+44 (0)7973 749 571
info @pluginmedia.net