This document discusses several creative recruitment campaigns made by advertising agencies and schools to attract students and recent graduates. Some key examples mentioned are: - An app called "Intern Store" made by Hyper Island graduates to showcase their portfolios. - Berghs School of Communication students who created a website called "Don't Tell Ashton" that directed visitors to student portfolios. - Jung von Matt agencies in Hamburg and Stockholm that created attention-grabbing recruitment campaigns at Berghs School targeting international and local students respectively.

1. RECRUITMENT CAMPAIGNS

2. Made by students/professionalsMade for students/professionalsDirect/undirect = recruitment/self-promotionIt’s all about showing your portfolio in a creative way

3. Don’t Tell AshtonMade by 22 Interactive students from Berghs. All traffic was directed to the website of the artwork, where anyone could browse the students’s portfolios.

4. Intern StoreTMThe graduating class of 2011 from Hyper Island made the most talked about student campaing this year. They showed themselves as application in the App Store, and called it the Intern Store. Anyone could browse their portfolio site via this app or a website.

5. GRAD MENThe graduating class of 2011 from Creative Circus , Atlanta are trying to convince actor John Hamm a.k.a Don Draper from the TV serier Mad Men to visit their school and have a speech at the graduation ceremony. They also convinced some famous creative directors to join the cause as supportive cast.

6. GOOGLE JOB EXPERIMENTAlex Brownstein wanted to find a job in advertising in 2010. He used Google AdWords to target the best creative directors. When they googled themselves (everyone does  ) an ad appeared on the top of the list. He got a job at Y&R New York.

7. HI-JACK BERGHSJung von Matt Hamburg was looking for international talents to join their office. So they hi-jacked the entrance of Berghs School of Communication.

8. FRIDGE FOR BERGHSJung von Matt Stockholm wanted to create a dialogue with creative students at Berghs. So they listened to their needs...

9. MUSIC AWARDSLeo Burnett Budapest wanted to hire the brightest talents. So they took all of their advertising awards, tuned them to play a song. They asked young talents to help them carry on and win more hardware for the agency.And by working together they can hopefully finish the song sometime.

10. TROJAN RECRUITINGJung von Matt Neckar was looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They pimped their portfolios with ads about the agency. So when art directors from other agencies checked the photo series they found the job ad as well.

11. PORTFOLIO NIGHT MADRIDPortfolio Night is a worldwide event where young creatives can show their portfolios to top creative directors. To raise awareness the organizers made fun of the CDs before the event.