1. December 19, 2014
Israel
A while ago Enrique Sojo, Marketing Director Israel approached me with a wish to return back
to LA&C to explore possibilities beyond PMI and pursue new challenges as of December 31st,
2014, after a 16 year long career covering multiple geographies and functions. Enrique’s
successor will be announced in due course.
Enrique joined Philip Morris Uruguay in 1999 in the Marketing Department and has worked in
several affiliates in LA&C, including Chile, Ecuador and Central America, with increasing
responsibilities where he built his solid marketing skills and sales understanding. In 2012, he
moved to Israel to lead the Marketing Department and has demonstrated creativity and detail
orientation in execution leading to successful introduction of L&M recessed filter resulting in
turnaround for L&M and launch of Marlboro Touch which led to strengthening of the brand
portfolio and increased market share for PM Israel.
I would like to take this opportunity to wholeheartly recognize and thank Enrique for his
dedication, hardwork and valuable contributions and wish him continued success in his future life.
Arndt Wippert
General Manager Israel