This document outlines the responsibilities and best practices for a Vice President of Public Relations for a Toastmasters club. It recommends attending officer training, protecting the Toastmasters brand, promoting the club through media outreach and maintaining an online presence. Specific responsibilities include producing a club newsletter, recruiting new members, attending meetings, finding meeting replacements and preparing a successor. The document provides guidance on setting goals and metrics for evaluating public relations efforts and emphasizes consistent branding and communication to promote the club's image and success.

1. Club Leadership Training Session
Achieving Success
As Vice President
Public Relations
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2. Outside the Club Meeting
Attend district-sponsored club-officer
training.
Protect and publicize the Toastmasters
brand.
Promote the club to local media.
Maintain a club website.
Join a Toastmasters-moderated social
networking website.
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3. Outside the Club Meeting
Produce and distribute a club newsletter,
preferably via email.
Promote membership programs.
Attend club executive committee meetings.
Attend other Toastmasters events.
Arrange for a replacement if unable to
attend a club meeting.
Prepare your successor for office.
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4. At the Club Meeting
Announce upcoming events and programs.
Gather information for the newsletter or
website.
Greet members and guests.
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5. Standards for Success
 Help officers clearly understand their roles.
 Orient club members to better understand
club officer roles.
 Aid members when evaluating officers
and candidates for office.
 Facilitate communication when
expectations differ.
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6. Responsibilities of the VPPR
Protect the Toastmasters brand (brand training).
Develop a public relations plan:
Review and use the PR tools and Indicate the vehicles
resources available to you. and tools you will use to attract
Review the Club Officer and connect with fellow
Resources page to help you members (internal audience)
make club meetings thrive, and news media (external
maintain a positive atmosphere audience), including club news
and increase membership. releases, websites and social
Set goals: Review and evaluate networking sites.
your club's previous PR Communicate Toastmasters’ key
efforts, current objectives and messages when writing news
tactics to reach goals. releases and while speaking to
Determine the PR budget for your members, potential members
club’s PR program. and journalists.
Create a publicity calendar to Be persistent. Working with
determine when and how you the news media takes patience
will promote your club. and time. Don’t give up.

7. Your Leadership Opportunity
Set realistic and attainable goals.
Plan how to accomplish the goals.
Delegate tasks as needed.
Monitor progress toward goals.
Coach team members when necessary.
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8. Branding Toastmasters
Project an image
of excellence.
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9. Maintain a Club Website
A club website can:
 Show off your club’s personality.
 Attract new members.
 Keep current members updated.
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10. Maintain a Club Website
FreeToastHost.org
Is a Web service specifically for
Toastmasters clubs.
Provides the tools needed to run a
successful club.
Uses a standard, professional template.
Is easy to use.
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11. Social Networking
Club Facebook Page LinkedIN
Meetup.com available Twitter.com
for the Divisions to You Tube.com
post club meetings
WHY SOCIAL NETWORKING??

12. A responsibility
and
a privilege
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