Content marketing is the creation, publishing, and sharing of unique content on your business’ website that doesn’t explicitly market your product or service but helps to build your authority in your industry. We’ve asked experts to share with us their thoughts on developing a content marketing strategy and to provide content marketing tips and examples that can help you become a smarter and more effective marketer.

1. T O P 1 0 T I P S F O R Y O U R M A R K E T I N G
S T R A T E G Y
1 . C R E A T I V E E L E M E N T S
10
1 Your business has visual elements that make it
stand out from your competition.
D O Y O U R R E S E A R C H
3 You may anticipate that your customers will
behave a certain way,
T H E B U Y E R P R O C E S S
4 There are so many detailed options when it comes
to viewing buyer analytics.
K N O W Y O U R T A R G E T A U D I E N C E
5 Fully grasping who your audience is, and how to best
market to them is critical.
L E V E R A G E F A C E B O O K
6 According to a study from eMarkter, 80% of small
and medium-sized businesses haven't used ads for
Facebook.
I N T E G R A T E A L L M A R K E T I N G C H A N N E L S
7 To reach your audience effectively, you need to
have consistent messaging.
G E O - F E N C I N G
8 The relatively new venture in digital advertising
holds a lot of promise for marketers
O P T I M I Z E P R O D U C T L I S T I N G A D S
9 Product listing ads should have all the elements
that users want to see when they do a search
T H E 8 0 - 2 0 R U L E F O R C O N T E N T
10 The 80-20 rule means that 80% of your success
will come from 20% of your efforts.
S P E N D W I S E L Y
2 Each platform used to market online provides you
with a different value.
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