Digital video consumption is on the rise among the tourism customer, and marketers are taking notice. But travel marketers have not adopted digital video as quickly as consumers have, according to a new eMarketer report. Today, two of three consumers watch online travel videos when they’re planning or thinking about taking a trip. Video is a powerful way for travel marketers and advertisers to convey excitement about a destination, product, service or brand. So to ensure you don’t get left behind, here are 6 top tips that will give your video content the competitive edge