The document discusses the ongoing relevance of PC browsers in gaming despite a shift toward mobile platforms, highlighting insights from Ilya Salamatov. It provides statistics on user demographics and game preferences on the 101xp platform, as well as trends in mobile gaming in South Korea and China. The document notes challenges in user acquisition and the decline of Flash technology in the gaming industry.

1. Browser vs Mobile
Ilya Salamatov, Director of Business Development

2. Is there life on PC browser after
everyone gone Mobile?

3. Spoiler: yes there is

4. 236
353
432
492
55
99
144
228
0
100
200
300
400
500
600
2011 2012 2013 2014
Russian games market share, $mln
Web
Mobile

5. Hardcore RPG
Hardcore RPG
Hardcore RPG Hardcore RPG
Midcore adventure
Casual dance MMO
101XP: hardcore, midcore and casual players

6. Audience of the 101XP platform
33%
67%
Over 40% of active audience spends
more than 5 hours in games daily
Average age: 20-35 y.o.
Preferred genres:
• Hardcore RPG
• Strategy
Female
Male

7. Games go hardcore
50
75
100
125
150
175
200
May 2014 May 2015
Core Casual
Time spent per Active User,
Top 100 games by MAU, Android, South Korea
From May 2014 to May 2015, time
spent per active user in core mobile
games increased by 50%
Same goes for web core games.
At 101XP games platform
average time spend in game
has reached 3 hours daily.

8. Asian trends
0 2 4 6 8 10
China
South
Korea
Japan
In 2015, half of top 10 highest-grossing
games in South Korea were action RPGs,
while half of the top 10 highest-grossing,
games in China were MMORPG
Core Games in the Top (10 games),
Combined Appstore and Google Play revenue, 2015

9. Challenges
High user acquisition cost.
Flash technology is aging. Who will pick up the torch?

10. Thank you!