Download as PDF, PPTX
Distribion Brand Standards
- 1. B R AN D S TA N D A R D S
- 2. The following pagesare more than just colors, fonts and layouts; they are the essence of our brand – who we are and how we do business. As an industry leader, we are committed to maintaining the highest standards for responsible and consistent marketing practices, and we have proactively established these brand standards to ensure that we deliver on that commitment for our own brand. Get toknowus
- 3. T H EF O U N D A T I O N
- 4. 4 B R AN D V O I C E AN END-TO-END MARKETING AUTOMATION SOLUTION Email, social media, direct mail, surveys and more, on demand and in tandem. Distribion gives corporate marketing departments and their local agents a better way to manage and execute automated, personalized marketing campaigns with real-time performance reporting. Manage.Engage.Measure.
- 5. 5 B R AN D V O I C E Expandyour reachSPEND MORE TIME WITH CUSTOMERS AND LESS TIME ON SOFTWARE Innovation isatourcoreTECHNOLOGYBUILTFORCHANGE
- 6. 6 B R AN D V O I C E Marketing A PLATFORM AS UNIQUE ASYOUR BRAND DISTRIBUTED FRANCHISE MULTI-CHANNEL LOCAL made easy
- 7. 7 C O RE VA L U E S PROFESSIONAL We will conduct ourselves as professionals in our actions, demeanor and appearance. DEPENDABLE & TRUSTWORTHY We say we will do it – consider it done. 100% CUSTOMER COMMITTED We will ensure all customers are ecstatic about being a reference. INNOVATIVE Every employee is committed to finding and implementing better ways to do things. PROBLEM SOLVER There is no problem we cannot solve. RELENTLESS We are the hardest working company in the industry. We will always out-hustle our competitors.
- 8. 8 L O GO U S A G E Minimum spacing around logo CORRECT USAGE CORRECT USAGE INCORRECT USAGE INCORRECT USAGE L O G O S P A C I N G CORRECT USAGE INCORRECT USAGE I C O N Versions of the logo preceding 2015 should no longer be used
- 9. 9 L O GO U S A G E L O G O W I T H D M N m e d i a TA G L I N E L O G O W I T H TA G L I N E P A R T N E R S H I P S CORRECT USAGE CORRECT USAGE CORRECT USAGE INCORRECT USAGE INCORRECT USAGE INCORRECT USAGE Local marketing made easy Local marketing made easy Equal visual weight and spacing for Distribion and partner logos a DMNmedia company a DMNmedia company a DMNmedia company Distribion logo is too small with too little space around the dividing line Distribion logo is too large with too much space around the dividing line
- 10. 10 CORE BLUE #003c5a 0/72/100/0 255/107/0 FORWARD BLUE #009bbe 81/21/17/0 0/155/191 ELECTRICRED #e44045 5/90/75/0 228/65/69 FOUNDATION GRAY #262626 0/0/0/85 38/38/38 C O R E B LU E F O R WA R D B LU E E L E C T R I C R E D F O U N D AT I O N G R AY PROFESSIONALISM The backbone of our brand is our unwavering commitment to providing the best products and services for our clients. INNOVATION Our refreshingly modern approach allows us to thrive in new and exciting marketing environments. PASSION Zealous commitment to our clients through the proven success of marketing automation inspires our planning and strategic initiatives. DEPENDABILITY We are dedicated to the fundamentals of marketing that build trust between audience and brand, paving the way for mutually beneficial consumer relationships. Each of our primary colors relates to a specific and unique attribute of our brand. P R I M A R Y C O L O R S
- 11. 11 S E CO N D A R Y C O L O R S G R A P H I C C O LO R S CHAR TS, GRAPHS & INFOGRAPHICS ICONS DARK BLUE #0082a0 81/21/17/20 0/130/160 FORWARD BLUE #009bbe 81/21/17/0 0/155/191 MEDIUM BLUE #52b4cd 63/10/15/0 83/180/205 POWDER BLUE #94c7d0 41/7/16/0 149/200/208 LIGHT BLUE #aedfe4 30/0/10/0 175/223/228 CORE BLUE #003c5a 0/72/100/0 255/107/0 WHITE #ffffff 0/0/0/0 255/255/255 LIGHT GRAY #bbbdc0 0/0/0/30 188/190/192 LIME GREEN #bed63a 30/0/95/0 190/215/59 LIGHT BLUE #aedfe4 30/0/10/0 175/223/228 ORANGE #fcba63 0/30/70/0 253/186/99 FORWARD BLUE #009bbe 81/21/17/0 0/155/191 ELECTRIC RED #e44045 5/90/75/0 228/65/69 MEDIUM GRAY #6d6e70 0/0/0/0 109/110/113 LO G O C O LO R S
- 12. T Y PO G R A P H Y
- 13. 13 T Y PE FA C E S CAPLINE Helvetica LT STD Roman UPPERCASE MEANLINE X-HEIGHT WIDTH BASELINE LEFT APEX Helvetica is one of the most popular typefaces in the world. It’s a sans serif Grotesque typeface inspired by the Akzidenz-Grotesk typeface created by Berthold around 1898.1 1 The original Helvetica was designed in Switzerland in 1957 by Max Miedinger and Eduard Hoffmann at the Haas type foundry (Haas’sche Schriftgiesserei). NEUE THIN abcdefghijklmnopqrstuvwxyz 1234567890 LIGHT abcdefghijklmnopqrstuvwxyz 1234567890 ROMAN abcdefghijklmnopqrstuvwxyz 1234567890 CONDENSED abcdefghijklmnopqrstuvwxyz 1234567890 CONDENSED BOLD abcdefghijklmnopqrstuvwxyz 1234567890 MEDIUM abcdefghijklmnopqrstuvwxyz 1234567890 SEMIBOLD abcdefghijklmnopqrstuvwxyz 1234567890 H E LV E T I C A R A L E WAY LIGHT abcdefghijklmnopqrstuvwxyz 1234567890 REGULAR abcdefghijklmnopqrstuvwxyz 1234567890 CONDENSED LIGHT abcdefghijklmnopqrstuvwxyz 1234567890 CONDENSED BOLD abcdefghijklmnopqrstuvwxyz 1234567890 O P E N S A N S Alternative Font
- 14. 14 T I TL E S , H E A D I N G S & S U B H E A D I N G S R A L E WAY S E M I B O L D • all caps, open spacing, Electric Red S L I D E H E A D E R T I T L E H E A D L I N E S U B H E A D I N G 1 S U B H E A D I N G 2 C H A R T S , G R A P H S & I N F O G R A P H I C S R A L E WAY M E D I U M R A L E WAY M E D I U M • all caps, open spacing • thin enclosing box and arrows • all caps, open spacing • thin Electric Red arrow to the left of title HELVE TICA CONDENSED • all caps, medium spacing, Forward Blue HELVE TICA CONDENSED • all caps, medium spacing, Core Blue HELVE TICA CONDENSED • all caps, medium spacing, Foundation Gray HELVETICA CONDENSED BOLD • all caps, medium spacing, Forward Blue R A L E WAY S E M I B O L D • all caps, open spacing, reversed out of graphic colors (see page 10) Dark Blue Forward Blue MediumBlue Powder Blue
- 15. 15 PA R AG R A P H S T Y L I N G H E R O P A R A G R A P H C O P Y 1 H E R O P A R A G R A P H C O P Y 2 B O D Y C O P Y Nam fugiatiundis suntemquate deles vereicid quid quia es int as aut elluptaturem et oditat rest, niae simusam, con nitempe rionse nam hariam in con earumquibus aut et fugitias eatis doloremque doluptas cus, consequid quat et aut mo es mossi derem faccatusa errum natiund andebit, ilit, eseque sam eos a que es voles modio. Ut autatur, inveles ipsum la et rerae pror Faccatia de nonseque eosam que sandaesciis dolorrorem idellaboriae asped estentia sa aut viducipis int que dolorem dolo ditiberit apedio exped es sin re id et elis elluptate nobis est et untisimos de eos quos assinum quam sed maiore libus earionsequae vella venderferum vent Magnis saped minum eniment quis as ex earchil iatinto ommol ese alia ipiditatios ani untio odictem quam velecersped maximo cumIrionsup icivehebus. Sa iaedio, patum dii peceri ingullabis moltorivivid deo, et acrum ia inatu sedes? Publibus omne is An aciestrum in Etrit fachice rioriondam senatil icernius. B U L L E T P O I N T C O P Y ( P H R A S E ) B U L L E T P O I N T C O P Y ( L I S T ) D E S C R I P T I O N C O P Y • Ote, qui es, Palest am pro constuu • Edees comnit vis rescepere, mo prit Dacredo nequam • Verursulius hilne molis ficaudacia inat audela mei pero. • Em nonsinaris, uterivatrae ac tum Romnes, utus converum. • Edees comnit vis rescepere, • Hilne molis ficaudacia inat • Em nonsinaris • Uterivatrae ac tum romnes • Palest am pro constuu • Ficaudacia inat • Verursulius hilne molis • Iqui optatias excepro • Od eat iusant doluptati • Dolor sita nis pa qui • Helvetica Light • medium spacing • open leading • Helvetica Light • tight spacing • tight leading between double lines • open leading between bullet points • Helvetica Light • tight spacing • open leading between bullet points • Helvetica Condensed Light • medium spacing • open leading between bullet points • Helvetica Light • tight spacing • medium leading • Helvetica Condensed • medium spacing • medium leading optional callouts– Electric Red or Forward Blue Forward Blue Foundation Gray Foundation Gray Foundation Gray Foundation Gray body copy– Foundation Gray
- 16. 16 P R ES E N TAT I O N S T Y L I N G I N T R O P A G E C O N T E N T C O N T E N T P A G E W I T H I M A G ES E C T I O N B R E A K N O N E S E Q U I R E P E L I S S I M U S A M N O N E S E Q U I R E P E L I S S I M U S A M T I T L E PA G E S U B H E A D I N G Sus abore nonesequi repelis simusam nis doluptat que suntur? HenieneOtate sus, solo es simetus sent adit moloris ute endempe enihiciam. Sus abore nonesequi repelis simusam nis doluptat que suntur? HenieneOtate sus, solo es simetus sent adit moloris ute endempe enihiciam. Sus abore nonesequi repelis simusam nis doluptat que suntur? HenieneOtate sus, solo es simetus sent adit moloris ute endempe enihiciam. Helvetica Condensed open spacing Helvetica Thin Helvetica Light HelveticaCondensedLight Helvetica Condensed Bold reversed out logo Forward Blue bar Forward Blue Forward Blue Core Blue Helvetica Condensed Helvetica Condensed Bold (for emphasis) Loremipsum Loremipsum Raleway Bold open spacing Core Blue bar Electric Red arrow HelveticaCondensedLight Helvetica Condensed Bold Core Blue reversed out Core Blue bar
- 17. G R AP H I C S
- 18. 18 S T YL E & T R E AT M E N T • thin strokes (1-2 pt.) • thin strokes • Raleway Medium • open spacing • used to separate sections of content • 1 pt. stroke (enlarged here) • used to separate larger sections of content • footer usage • icons • photo overlays • headings A R R O W S R E C TA N G L E H O L D I N G S H A P E I L L AC E S VO LU P TA S I L L AC E S VO LU P TA S P E R S P I C I AT I S C O N S E C T E T U R C I R C L E T R I A N G L E D O T T E D L I N E D O T S ElectricRed LimeGreen Orange Forward Blue
- 19. 19 I C ON S W I T H C I R C L E W I T H O U T C I R C L E T I T L E O F I C O N LightBlue LightBlue CoreBlueWhite White Electric Red Raleway Semibold all caps STYLE A STYLE C STYLE DSTYLE B CoreBluegradient CoreBluegradient • Helvetica Condensed Bold • all caps • two lines Light BlueCore Blue Forward Blue
- 20. 20 C H AR T S & I N F O G R A P H I C S equal visual weight for each logo thin dotted line disconnected corners to add space headings can be flipped vertically C H A R T S C L I E N T L O G O U S A G E SUPPORT COMMENTSINCLUDED? CATEGORY DETAILS Powder Blue Medium Blue Forward Blue Dark Blue HOSPITALITY FINANCIALSERVICES/ INSURANCE HEALTHCARE/ PHARMACEUTICAL TECHNOLOGYHOSPITALITY grayscale logos for consistency white space, centered logo separated by white bars spacearound type dotted line
- 21. 21 I L LU S T R AT I O N S T Y L E • simple, clean lines and shapes • use of Electric Red to highlight • cross hatch to show content area • white space • anonymity in people and places • arrows in Forward Blue A P P L I C AT I O N S C O M M O N E L E M E N T S LOCAL AGENT POTENTIAL CUSTOMER your company Local Producer chooses an email template which is automatically personalized and sends the email to a potential customer. System automatically sends a confirmation email to the local agent system automatically sends a follow up after 5 days system moves lead to a cold lead folder your company your company RESPONSE NO RESPONSE RESPONSE NO RESPONSE
- 22. P H OT O G R A P H Y
- 23. 23 C AT EG O R I E S MOVEMENT Colorful images with a sense of energy and movement provide visual interest while conveying the speed and performance of our product. WORKSPACE Interesting angles and crops of workspace environments bring a sense of authenticity, style and collaboration. Bright woodgrain desks used against our blue tones provide a warm, dynamic contrast. TECH Clean, smooth, technological-based images reflect our digital platform conveying innovation and efficiency. High depth of field images provide variance for a wide-range of uses. CITY Images of compelling cityscapes provide visual texture symbolizing the detailed and orderly framework of our platform. PEOPLE A human element brings personality and approachability to our technology acknowledging that every brand’s goal is to connect with real people.
- 24. 24 • 85-90% CoreBlue with multiply effect • asymmetrical placement • 100% Forward Blue with multiply effect • asymmetrical placement • asymmetrical layout • asymmetrical layout • centered layout • image too dark • Electric red overlay on full page • using Light Blue • image too light • centered layout F U L L P A G E C I R C L E T R E AT M E N T P H O T O G R A P H Y T R E AT M E N T Core Blue Forward Blue Electric Red Forward Blue CORRECT USAGE CORRECT USAGE INCORRECT USAGE INCORRECT USAGE
- 25. 25 F U LL C O L O R G R I D prominent logo with offset subhead Core Blue stripe when reversing out content icontreatment withoutcircles 70% of background area uses blue duotone overlay treatment icon overlay • asymmetricalimageplacement • colorful images from different categories based on usage transparent Forward Blue overlays A P P L I C AT I O N S C O M M O N E L E M E N T S Email Marketing Best Practices Guide 360THINK Support local agents by providing one simple distributed marketing automation platform that allows users to create, customize, distribute and measure multi-channel marketing campaigns.
- 26. 26 M O NO T O N E G R I D grayscale image white transparent squaresCore Gray transparent squares image fades to white A P P L I C AT I O N S C O M M O N E L E M E N T S Email Marketing Best Practices Guide
- 27. E X PAN D Y O U R R E A C H