The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
This document provides brief descriptions of various marketing and technology news items. Some highlights include Netflix creating original content in Turkey, an Oscar-worthy commercial from Erdem Moralioglu and H&M, Audi reflecting on road safety, Burger King sending a message to a rival, Samsung highlighting memorable movie scenes, and McDonald's running a food-free campaign. It also mentions various companies experimenting with new store formats, loyalty programs, delivery services, and augmented/virtual reality technologies.
How the internet is changing garden retailing!Edwin Meijer
How the internet is changing garden retailing! Presentation given at GLEE 2014 in Birmingham. The presentation covers topics like e-commerce and smartphone opportunities for garden retailers. See www.gardenconnect.com for more information & tips.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
The document discusses Eclipse Group, a company that provides integrated cross-media marketing services. It outlines Eclipse's approach of personalizing communications across multiple channels like direct mail, email, SMS and websites based on customer data, to improve engagement and results for clients. The document also notes that today's customers are overwhelmed with messages and demand more relevant personalized communications that respect their preferences.
The document discusses the rapidly growing retail market in Romania. It notes that many international retailers are entering the Romanian market and establishing stores across the country. However, local retailers still dominate some sectors like grocery, pharmacies, and furniture. The document predicts that within 5 years, Romania will experience 20 years' worth of retail revolution as international chains expand their presence and competition increases. It advises retailers to innovate and adapt international concepts to local needs to succeed in this changing marketplace.
The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
This document provides brief descriptions of various marketing and technology news items. Some highlights include Netflix creating original content in Turkey, an Oscar-worthy commercial from Erdem Moralioglu and H&M, Audi reflecting on road safety, Burger King sending a message to a rival, Samsung highlighting memorable movie scenes, and McDonald's running a food-free campaign. It also mentions various companies experimenting with new store formats, loyalty programs, delivery services, and augmented/virtual reality technologies.
How the internet is changing garden retailing!Edwin Meijer
How the internet is changing garden retailing! Presentation given at GLEE 2014 in Birmingham. The presentation covers topics like e-commerce and smartphone opportunities for garden retailers. See www.gardenconnect.com for more information & tips.
Now we are a few months into the Government’s recovery strategy, we are fully aware that our time at play will not be returning to the way it was for some time yet.
Much like other parts of Europe, we have seen a staggered re-opening of shops, leisure and entertainment venues over the last couple of months, with recent announcements from the UK Government further relaxing lockdown restrictions.
This piece ‘Playing Safe' looks at the current situation and that of the near future of key areas of play; food, drinking and socialising, street parties, festivals and sporting events, and how OOH can be used in the most effective way to reach people during their leisure time.
In Posterscope's Audience and Brands Head Out of Home we look at the increase in audience mobility (now 70.8 versus pre-Covid baseline of 100), the effect on retail as people flock back to the shops, and the automotive market. And we take a look at how OOH is perfectly placed to help brands capitalise on this moment.
The document discusses Eclipse Group, a company that provides integrated cross-media marketing services. It outlines Eclipse's approach of personalizing communications across multiple channels like direct mail, email, SMS and websites based on customer data, to improve engagement and results for clients. The document also notes that today's customers are overwhelmed with messages and demand more relevant personalized communications that respect their preferences.
The document discusses the rapidly growing retail market in Romania. It notes that many international retailers are entering the Romanian market and establishing stores across the country. However, local retailers still dominate some sectors like grocery, pharmacies, and furniture. The document predicts that within 5 years, Romania will experience 20 years' worth of retail revolution as international chains expand their presence and competition increases. It advises retailers to innovate and adapt international concepts to local needs to succeed in this changing marketplace.
VIVAIO VISIONARY FORUM: ELSE Corp's CEO- setting up the base for the future o...ELSE CORP
Andrey Golub is the founder and CEO of ELSE Corp, a virtual retail company that provides a revolutionary tool for brands and designers to sell exclusive, customized products through a virtual user experience. With over 15 years of experience in research and development, Golub's vision is setting the foundation for the future of the fashion industry. ELSE Corp's "Virtual Retail" technology has been validated through strategic partnerships, media coverage, and awards since its launch in 2014. Golub believes the "Real Time Fashion System", combining algorithm-driven design, 3D CAD, customization, predictive analytics and other technologies, can positively impact the fashion industry socially and environmentally on a global scale.
ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAINELSE CORP
Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward.
ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production.
more info: http://milan.decodedfashion.com/thefashionpitch/
ELSE Corp al Festival delle Comunità in Cambiamento- Stati Generali dell’impr...ELSE CORP
ENA chooses future-proof ELSE Corp: Selected to participate among the innovators making a difference in the ever changing community. more info: http://blog.else-corp.com/2016/10/rena-chooses-future-proof-else-corp/
Shinola wanted to create an engaging online experience that matched its physical stores to foster brand community online as well. Shinola deployed Moxie's engagement tools including live chat, knowledge base and email to interact with customers seamlessly across devices, as most traffic came from mobile. This resulted in a 6.25% increase in overall online conversion and a 1600% higher conversion for visitors who used the live chat compared to those who did not.
This document discusses how various retailers are innovating their brick-and-mortar store experiences to attract customers. It provides examples of brands like & Other Stories, Anthropologie, Billy Reid, MiniLuxe, Blue Nile, Warby Parker, Bonobos, Alo Yoga, Eataly, Wally's, Tesla and Ford that are enhancing the in-store experience through brand storytelling, customized services, events, and interactive spaces. The document also discusses how online retailers are opening physical stores to benefit from omnichannel shopping and address customers who want to touch and see products before buying.
VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applicat...ELSE CORP
#VRxVR is a B2B Cloud SaaS platform, in development by ELSE Corp- a Virtual Retail company, for brands and retailers, "powered by E.L.S.E.”, which is enabling a new Customer Experience in VR, AR and MR, around the processes of product catalog creation, runway shows, use for "see now-buy now” and similar scenarios.
more info: www.else-corp.com/technology
SJC's Retail and Brand Strategist, Edward Rajewski has accumulated the best examples of the new retail experience. Edward showcases the brands who are leading as examples when it comes to retailtainment and connecting with consumers in a new way, in-store.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
This document summarizes research on the travel retail market and proposes a concept for Diesel to enter the airport retail space. Secondary research found that airport retailing is one of the fastest growing retail markets due to increasing passenger numbers and spending. Primary research through interviews and surveys at Heathrow airport found that travelers want more entertainment and variety of stores. The proposal is for Diesel to open "Diesel Clinic" or "Diesel Station" pop-up stores at Heathrow initially to test the market before expanding to higher growth regions like Asia.
[How digital changes Advertising industry] Digital driven cases in Integrated...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 3: Digital driven cases in Integrated Communication
Mr. Lam Tăng: Head of Client Services @ Climax Agency.
DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
Mindfruit is a Kyiv-based digital marketing agency founded in 2007 that provides programming, design, media services, and consulting. They have 44 specialists with 5 years of experience on average and have worked on over 2,000 campaigns. Their services include web development, visual design, SEO, online media analysis, reputation management, and more. They presented case studies on projects they developed for clients in various industries.
Instagram Kampagnen - golden rules & brilliant cases #AFBMCAllFacebook.de
Vortrag von Andreas Bersch und Jan Firsching auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/instagram-kampagnen-golden-rules-brilliant-cases/
Umsetzungsstrategien für Cross-Plattform Projekte - IA Konferenz 2013 Klaus R...Klaus Rüggenmann
Die Festlegung auf eine technische Umsetzungsstrategie hat direkte Auswirkungen auf die Konzeption und das Design, und zwar entweder durch die sich ergebenden Einschränkungen oder durch zusätzliche Möglichkeiten. Der Vortrag will aufzeigen, welche Umsetzung für welche Art von Projekt geeignet ist. Er soll eine Entscheidungshilfe bieten und dazu befähigen, sich bei dieser zentralen Projektentscheidung informiert einzumischen.
This document discusses the future of retail and how service design can help address challenges facing the industry. New technologies like mobile, social media, and location-based services are driving changes in customer behaviors such as showrooming and buying/trying products anywhere. Retail stores are struggling with a 4% sales decrease while online sales are increasing. Both online and offline channels have advantages and disadvantages. The solution is seen as an omnichannel approach that combines the best of both worlds through seamless customer journeys. Service design can help create integrated physical and digital experiences like those demonstrated by case studies of Kate Spade, Nike, Bonobos, and Burberry. The retail experience needs to be rethought beyond online vs offline models
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
INDOCHINO NGCB Presentation FINAL PROOFEDDrew Green
This document summarizes information about the world's largest made-to-measure menswear company. It discusses the company's historical sales growth of 142.1% over 9 years and net orders up 81% year-over-year in Q1. The company operates showrooms in North America, has 200 employees, and offers personalized suit designs. It is a pioneer in online-to-store commerce and uses customer measurements in the cloud to conveniently reorder. The company's goal is to have 150 retail stores by 2020 and retail currently represents 46% of business within 20 months of entering that category.
This document is an investor deck for CHNO Store, an ecommerce destination for high-quality products created by people of color. It summarizes the company's current features, future plans, competitive advantages, business model, financial projections, risks and team. CHNO sources 90% of its products from black-owned businesses and aims to be a simple, quality-focused shopping experience for its target market of African American women.
The document details observations and opportunities for improvement at various retail stores like Walmart, Target, The Bay, Sears, and Aritzia that were visited by the Royal Agency, noting things like energy conservation approaches, store layouts, customer service levels, and use of emerging technologies that could enhance the customer experience and business operations. Opportunities for all retailers included better use of mobile technologies, augmented reality, renewable energy, and customized experiences for different customer demographics. The summary concludes by thanking Tina Seelig from Stanford for guidance provided to the Royal Agency.
VIVAIO VISIONARY FORUM: ELSE Corp's CEO- setting up the base for the future o...ELSE CORP
Andrey Golub is the founder and CEO of ELSE Corp, a virtual retail company that provides a revolutionary tool for brands and designers to sell exclusive, customized products through a virtual user experience. With over 15 years of experience in research and development, Golub's vision is setting the foundation for the future of the fashion industry. ELSE Corp's "Virtual Retail" technology has been validated through strategic partnerships, media coverage, and awards since its launch in 2014. Golub believes the "Real Time Fashion System", combining algorithm-driven design, 3D CAD, customization, predictive analytics and other technologies, can positively impact the fashion industry socially and environmentally on a global scale.
ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAINELSE CORP
Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward.
ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production.
more info: http://milan.decodedfashion.com/thefashionpitch/
ELSE Corp al Festival delle Comunità in Cambiamento- Stati Generali dell’impr...ELSE CORP
ENA chooses future-proof ELSE Corp: Selected to participate among the innovators making a difference in the ever changing community. more info: http://blog.else-corp.com/2016/10/rena-chooses-future-proof-else-corp/
Shinola wanted to create an engaging online experience that matched its physical stores to foster brand community online as well. Shinola deployed Moxie's engagement tools including live chat, knowledge base and email to interact with customers seamlessly across devices, as most traffic came from mobile. This resulted in a 6.25% increase in overall online conversion and a 1600% higher conversion for visitors who used the live chat compared to those who did not.
This document discusses how various retailers are innovating their brick-and-mortar store experiences to attract customers. It provides examples of brands like & Other Stories, Anthropologie, Billy Reid, MiniLuxe, Blue Nile, Warby Parker, Bonobos, Alo Yoga, Eataly, Wally's, Tesla and Ford that are enhancing the in-store experience through brand storytelling, customized services, events, and interactive spaces. The document also discusses how online retailers are opening physical stores to benefit from omnichannel shopping and address customers who want to touch and see products before buying.
VRxVR- Virtual Reality x Virtual Retail for Retailers, Scenarios and Applicat...ELSE CORP
#VRxVR is a B2B Cloud SaaS platform, in development by ELSE Corp- a Virtual Retail company, for brands and retailers, "powered by E.L.S.E.”, which is enabling a new Customer Experience in VR, AR and MR, around the processes of product catalog creation, runway shows, use for "see now-buy now” and similar scenarios.
more info: www.else-corp.com/technology
SJC's Retail and Brand Strategist, Edward Rajewski has accumulated the best examples of the new retail experience. Edward showcases the brands who are leading as examples when it comes to retailtainment and connecting with consumers in a new way, in-store.
Since the Government published its Coronavirus recovery strategy, we have been moving quickly through the relaxation of lockdown in ‘steps’ and are now celebrating the large milestone at which non-essential businesses are permitted to reopen, if they can become “Covid Secure”. Now at Step 2, it is starting to feel like the return to normality of sorts, albeit with one-way systems, queues to enter shops and Perspex screens.
But how do we expect the high street and retailers to fare? what role will local communities play in the near future? and how will the role and behaviours that brands have taken during the pandemic affect consumer behaviour?
Posterscope’s latest article ‘All Hail Retail’ looks at SHOP in the NEAR, focusing on all these questions along with the role OOH can play in reaching these shoppers in the right locations in a dynamic, agile and relevant way.
There is no doubt that shopping as we know it, will remain changed for some time yet. Appetite is of course there; we will simply see retailers adapting and evolving to ensure customer safety.
One thing for certain, is that while there will be both winners and losers on the high street, more importantly, there will be opportunities for new businesses to develop and succeed – let’s not forget that after crisis follows a period of rapid innovation… and so we should be positive in expecting new businesses, new approaches, and new experiences on our High Streets.
This document summarizes research on the travel retail market and proposes a concept for Diesel to enter the airport retail space. Secondary research found that airport retailing is one of the fastest growing retail markets due to increasing passenger numbers and spending. Primary research through interviews and surveys at Heathrow airport found that travelers want more entertainment and variety of stores. The proposal is for Diesel to open "Diesel Clinic" or "Diesel Station" pop-up stores at Heathrow initially to test the market before expanding to higher growth regions like Asia.
[How digital changes Advertising industry] Digital driven cases in Integrated...AiiM
Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.
Topic 3: Digital driven cases in Integrated Communication
Mr. Lam Tăng: Head of Client Services @ Climax Agency.
DSP - General insights of digital medium - Version 1AiiM
General insight of digital medium.
1. Nature of digital environment.
2. THINK digital.
3. Principles of digital marketing.
4. "Traditiona;" digital mediuml
5. "New" digital medium
Mindfruit is a Kyiv-based digital marketing agency founded in 2007 that provides programming, design, media services, and consulting. They have 44 specialists with 5 years of experience on average and have worked on over 2,000 campaigns. Their services include web development, visual design, SEO, online media analysis, reputation management, and more. They presented case studies on projects they developed for clients in various industries.
Instagram Kampagnen - golden rules & brilliant cases #AFBMCAllFacebook.de
Vortrag von Andreas Bersch und Jan Firsching auf der Allfacebook Marketing Conference in Berlin 2015.
Mehr Informationen:
http://conference.allfacebook.de/session/instagram-kampagnen-golden-rules-brilliant-cases/
Umsetzungsstrategien für Cross-Plattform Projekte - IA Konferenz 2013 Klaus R...Klaus Rüggenmann
Die Festlegung auf eine technische Umsetzungsstrategie hat direkte Auswirkungen auf die Konzeption und das Design, und zwar entweder durch die sich ergebenden Einschränkungen oder durch zusätzliche Möglichkeiten. Der Vortrag will aufzeigen, welche Umsetzung für welche Art von Projekt geeignet ist. Er soll eine Entscheidungshilfe bieten und dazu befähigen, sich bei dieser zentralen Projektentscheidung informiert einzumischen.
This document discusses the future of retail and how service design can help address challenges facing the industry. New technologies like mobile, social media, and location-based services are driving changes in customer behaviors such as showrooming and buying/trying products anywhere. Retail stores are struggling with a 4% sales decrease while online sales are increasing. Both online and offline channels have advantages and disadvantages. The solution is seen as an omnichannel approach that combines the best of both worlds through seamless customer journeys. Service design can help create integrated physical and digital experiences like those demonstrated by case studies of Kate Spade, Nike, Bonobos, and Burberry. The retail experience needs to be rethought beyond online vs offline models
Qubit Bright Sparks #2: Fast consumer, faster companyQubit
How can you stay ahead in a world where consumers have access to more information than ever before? Qubit invited some of the leading thinkers in the retail and ecommerce space to discuss the different approaches you can take to make sure that you stay faster than your consumers. Check out these presentations from Qubit, Burton, Trendwatching.com, Olapic, Amplience and MetaPack.
Slides 1-31, Innovating in the era of the real-time retailer - Graham Cooke, CEO, Qubit.
32-54, Fresh Engaging Customer Experiences - Richard Wilson, Head of Digital, Burton
55-122, The Expectation Economy: Consumers are already there, are you? - Henry Mason, MD, Trendwatching.com
123-153, Leveraging Visual Content Where it Matters Most - Jose de Cabo, Co-founder, Olapic
154- 202, 7 Customer Experience Tips to drive your Channel Performance - Ben Seymour, Director of Professional Services, Amplience
203-213, If data is the new coal, then people are the new diamonds - David Staunton, Senior Product Marketing Manager, MetaPack
INDOCHINO NGCB Presentation FINAL PROOFEDDrew Green
This document summarizes information about the world's largest made-to-measure menswear company. It discusses the company's historical sales growth of 142.1% over 9 years and net orders up 81% year-over-year in Q1. The company operates showrooms in North America, has 200 employees, and offers personalized suit designs. It is a pioneer in online-to-store commerce and uses customer measurements in the cloud to conveniently reorder. The company's goal is to have 150 retail stores by 2020 and retail currently represents 46% of business within 20 months of entering that category.
This document is an investor deck for CHNO Store, an ecommerce destination for high-quality products created by people of color. It summarizes the company's current features, future plans, competitive advantages, business model, financial projections, risks and team. CHNO sources 90% of its products from black-owned businesses and aims to be a simple, quality-focused shopping experience for its target market of African American women.
The document details observations and opportunities for improvement at various retail stores like Walmart, Target, The Bay, Sears, and Aritzia that were visited by the Royal Agency, noting things like energy conservation approaches, store layouts, customer service levels, and use of emerging technologies that could enhance the customer experience and business operations. Opportunities for all retailers included better use of mobile technologies, augmented reality, renewable energy, and customized experiences for different customer demographics. The summary concludes by thanking Tina Seelig from Stanford for guidance provided to the Royal Agency.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
The document discusses the shift from multi-channel to omni-channel commerce. It notes that technological advancements and changing consumer expectations are enabling new channels like mobile and digital that consumers use simultaneously. Research shows that omni-channel shoppers who use multiple channels spend significantly more. Retailers now need integrated strategies and data across channels to provide a consistent brand experience for these omni-channel consumers.
The document discusses ideas for marketing Coffee Day Perfect, a new coffee product from Café Coffee Day. It proposes using current news headlines in advertisements to humorously highlight that "Life isn't perfect, at least your coffee will be." The campaign would include press, TV, and digital ads featuring real news headlines. This provides an amusing spin that benefits the average coffee by contrasting imperfect news with the promise of perfect coffee.
WHAT’S CONTAGIOUS NOW…U M E M ! G R I Z Z L I E S !.docxalanfhall8953
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
WHAT’S
CONTAGIOUS
NOW?…
U M E M ! G R I Z Z L I E S !
OR…
OR…
HOW THE ADVERTISING
BUSINESS IS TRYING
GET OUT
OF THE ADVERTISING
BUSINESS
Awkward biographical interlude /
An early warning system for the
global communications industry /
CONTAGIOUS
Contagious helps
brands and advertising
agencies understand
and adapt to shifts in
marketing, consumer
culture and technology
WHO WE
WORK WITH
CONTAGIOUS
MAGAZINE
CONTAGIOUS I/O
CONTAGIOUS
INSIDER
OUR BRAND
BELIEFS:
MARKETING LANGUAGE
PLACES BARRIERS BETWEEN
‘US’ & ‘THEM’
CREATIVITY OR
SCALE…
OR BOTH?
In today’s fragmented
media landscape, the most
creative work is that
which spreads.
7x
‘OVER THE 16 YEARS OF
CAMPAIGNS EXAMINED IN THIS
S T U DY, C R E AT I V E LY- A W A R D E D
CAMPAIGNS WERE SEVEN TIMES
MORE EFFICIENT THAN NON-
A WARDE D ONE S .’
!
/ Institute of Practitioners of Advertising /
‘ L i n k B e t w e e n C r e a t i v i t y a n d E f f e c t i v e n e s s ’
AMERICA’S MOST
POPULAR PAINTING. !
‘Brands should see
themselves as
networks of the
unacquainted…’
!
Grant McCracken / author and
research affiliate / MIT
‘Brand image differences are not a big as we
think they are. The result is that brands in
the real world - in people's minds - are fuzzy,
not precise entities.’
!
Martin Weigel / head of planning / Wieden
+Kennedy Amsterdam
‘You have part of my attention… You have
the minimum amount.’
MEERKATTING /
A NEW BEHAVIORAL PARADIGM /
1 . 6 B N V I E W S
!
3 2 0 M A D S S E RV E D ( ~ 2 0 % )
!
AVE RAGE YOUT UBE CP M ( AS OF 2013,
T R E N D I N G D OW N W A R D ) = $ 7 . 6 0 = $ 2 . 4 M
!
L E S S YO U T U B E ’ S 4 5 % C U T
!
E S T I M AT E D R E V E N U E = $ 1 . 1 M
S E RV I C E E VO LU T I O N
CO N T E X T UA L I N T E G R AT I O N
&
&
CONNECTED EXPERIENCES
1.
SERVICE
EVOLUTION
BRANDS ARE USING EMOTION AND EMPATHY TO
G A I N AC C E S S TO T H E I R C U S TO M E R S ' H O P E S A N D
ANXIETIES AROUND THEIR PRODUCT
E X P E R I E N C E , C R E AT I N G M E S S AG I N G A N D
S E RV I C E S T H AT T R A N S C E N D T H E I D E A O F
ADVERTISING AND USE ALL THE RESOURCES AT
T H E I R D I S P O S A L TO C H A N G E T H E
CONVERSATION.
‘Goods are platforms or
appliances best viewed
as distribution
mechanisms
for services’
!
Vargo & Lusch
SERVICES
MANIFEST
BRAND
PROMISE
The Mr. Burns of brands.
‘Transferring money
between accounts is the
second most common
use of mobile banking
(42 percent of mobile
banking users).’
!
US Federal Reserve
BARCLAYS /
P I N G I T /
‘80% of people
that receive a
payment go on
to register’
!
Darren Fould /
customer experience
design director /
Barclays
£70
average
transaction
value
amount sent
in the firs.
Swarovski Digital Transformation - Store GuideJaco Aucamp
The document discusses Swarovski's digital transformation strategy. It outlines why digital transformation is important given trends in the Middle Eastern market. It describes Swarovski's approach to transforming stores into more digital experiences. Finally, it explains how Swarovski will empower employees, engage customers, and transform products and operations to deliver personalized omnichannel experiences across websites, mobile, stores, and social media.
Les fondamentaux du e-commerce en France et en BelgiqueRetis be
Diapositives projetées par Frédérick Warembourg et Damien Jacob lors des rencontres "e-commerce e-logistique" le 7 juin 2012 à l'Hôtel du Golf de Saint Omer (Nord-Pas-de-Calais)
The shift to multi-channel online retailing - from pure eCommerce to also embrace mobile & social payments. Given by John Clarke of WorldNet at the Shift Happens! event, held in the Guinness Storehouse, Dublin, on 5th May 2011.
Cannes lions awards 2014 trends and implicationsLeslie Turley
This document summarizes key digital marketing trends from 2014, highlighting examples of award-winning campaigns. The trends discussed include using technology to benefit consumers, presenting data as creative works, crafting campaigns to subvert expectations and garner advocacy, targeting individuals with personalized experiences, and inspiring wonder through simplicity. Brands are advised to think about how to deliver on promises through technology, share insights through data, inspire different emotions, and facilitate consumer interactions at scale.
We have compiled for you the 2012 Trends Portfolio comprising 10 ready-to-use, well-described, nicely packed and served-on-a-platter consumer trends which shall affect the Polish market this year.
Our knowledge has been drawn from many sources, both internal and external, such as trend hunting reports, trade press monitoring, our own
surveys and interviews with experts. It is not incidental that this collection is named a “portfolio” rather than “trendbook” or “trend bible”.
Let this be a working portfolio, one you shall keep on your desk and use in your daily tasks rather than put on a shelf with picture albums. Why don’t
you make coffee stains on it, dog-ear the pages, make notes on the margins?! That’s what it is for.
Furthermore, we offer:
• “2012 Trends Portfolio” presentation for companies
• “2012 Trends Portfolio” comprehensive report
• trend analysis by category
• creative workshops with trend-based exercises
4P research mix offer a consumer trends study, for futher details please contact:
Barbara Frątczak-Rudnicka at: barbara.fratczak@4prm.com or Małgorzata Olszewska at: malgorzata.olszewska@4prm.com
This document presents concepts for an international retail brand that aims to prevent uniformity across stores. Each store's inventory, visual identity, and interior would be tailored to its local environment and culture. An inventory concept is proposed where customers can order items online and try them at their nearest store. Unpurchased items would remain in-store, keeping inventory unique. A customizable logo system is designed to represent each store location. Colour palettes and typography take inspiration from old signs in Oslo, to develop a concept for the brand's first store on Bogstadveien.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Today’s empowered consumer expects a connected, personalised, and frictionless experience throughout their shopping journey. Understanding the consumer's style, network, influencers and aspirations, in addition to just knowing what they buy, why they buy, and even why they choose not to buy, are factors that are becoming ever more vital to the success of a retailer. James Lovell, IBM Retail Commerce Lead, will share latest insights and recommendations on how IBM are creating industry leading customer experiences in a digital era.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
9. Future of Shopping
1. Retail is struggling to face
the challenges of digitalization
2. New business models threaten old ones
3. People adopt to new technologies
with new behaviours
STAT U S Q U O :
10. Some Numbers
Increase of online sales in fashion retail
2007: 4,9%
2012: 16,8%
Increase of mobile sales
> 1.000.000 mobile transactions in Q1/Q2 2012
= 152% more than 2011
!
Increase of mobile devices:
T H AT H AV E I N C R E A S E D :
11.
12. New Technologies
Mobile Social Communities:
Twitter, Facebook, Instagramm
Location Based Services:
Foursquare, FB Places, Google Places
Physical World Connectors:
NFC, RFID, QR, iBeacon
Mobile Payment:
Square, SumUp, Google Wallet
T H AT D R I V E M O B I L E CO M M E R C E :
17. New Behaviours
Shop everything everywhere anytime
Use whatever device is there
!
Get instant social feedback
!
Buy & Try > Return
!
Showrooming: choose offline/order online
T H AT D R I V E T H E C H A N G E :
18.
19. Retail Store Sales in Germany, 2012
H O W B A D I S I T ?
$
Quelle:&BrandEins&04/13
- 4 %
- 3.000.000.000€€
21. Physical Store
P R O : CO N T R A :
Costumer
!
Experience fashion
!
Immediate Take-Away
Costumer
!
Limited Selection
!
No time to decide
!
!
!
!
Company
Higher conversion rates
!
Lower return rates
Company
!
Showrooming
!
High fix costs/
Hard to “scale“
22. If the average online customer spends
100€ per order
!
and the retailer has
!
18.000 orders a year:
How much profit will they make?
$
Price Question
W I N S O M E M O N E Y
23. Price Question
W I N S O M E M O N E Y
Costs Minus Rest
Average Basket Size 100,00 €
Returning 40 % -40,00 € 60,00 €
Cost of Product 40 % -24,00 € 36,00 €
Discounts 10 % -6,00 € 30,00 €
Cost of Advertising 10 % of ABS -10,00 € 20,00 €
Shipping 4,90 -4,90 10,93
Callcenter/Fulfillment 13,5 -8,10 2,83
Shop Setup 40.000 € -2,22 € 17,78 €
Product Shooting 35.000 1,95 15,83
Cost of IT 5 -3 -0,17
Result -60,16 -0,16
18.000 = -2880€
Quelle:&BrandEins&04/13
$
24. eCommerce
P R O : CO N T R A :
Costumer
!
“Unlimited” products
Research & Compare
Costumer
!
Cannot touch and try
!
Waiting for delivery
!
!
!
Company
Tracking of
customer behavior
!
Instant improvement
Company
!
High return rate
!
!
No “customer contact”
and insights
!
25. So what?
”eCommerce and stores both got their pro’s and
con’s. If you know what you want, web shop is the
place to go.
For some products it’s nice to actually experience
them and talk to somebody.
!
The perfect shopping experience in my opinion
would be the
combination of on- and offline regarding
Information, Ordering, Delivery, Returning and
Service
in a seamless process - at a reasonable price.“
!
Werner Reinartz
Professor for Commerce and Customer Management at the
„Wirtschafts- und Sozialwissenschaftlichen Fakultät“ of Cologne University
T H E S O LU T I O N I S
28. Omnichannel
A N E W CO N C E P T ?
“Channel’ means nothing to the consumer –
they think in terms of what they’re buying,
not how they’re buying it.”
Quelle:&h5p://www.harvardbusinessmanager.de/he=/ar>kel/a@816329.html
47. Inspiration Selecting Purchasing Wearing Returning
Home
on the go
Store
Case „Burberry“
P H YS I C A L D I G I TA L M E LT D O W N :
48. Case „Burberry“
P H YS I C A L D I G I TA L M E LT D O W N :
”Then, there was the back end: one of our key strategies from day one was operational excellence. We
wanted to be as admired and as respected for the back end of our business as for the front end. When I
started, we had just embarked on a business-wide rollout of SAP.“
!
Angela Ahrens, CEO of Burberry
49. Retail needs to be rethought:
beyond online/offline as
new integrative business/service models
providing the best customer experience!