This document summarizes research on the travel retail market and proposes a concept for Diesel to enter the airport retail space. Secondary research found that airport retailing is one of the fastest growing retail markets due to increasing passenger numbers and spending. Primary research through interviews and surveys at Heathrow airport found that travelers want more entertainment and variety of stores. The proposal is for Diesel to open "Diesel Clinic" or "Diesel Station" pop-up stores at Heathrow initially to test the market before expanding to higher growth regions like Asia.
Catering to Passenger Expectations in the On-Demand EconomyAirlineTrends
Presentation delivered at the 2018 Passenger Experience Conference in Hamburg by AirlineTrends founder Raymond Kollau on the impact of our on-demand lifestyles has on the food and beverage expectations in-flight. This overview was the starting point for a wider discussion, bringing together experts from KLM, Norwegian, LSG Group and Diehl to consider the challenges the on-demand catering trend poses and how the industry could address them.
Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...AirlineTrends
Presentation given by AirlineTrends founder Raymond Kollau at Future Travel Experience conference in Dublin, June 2017.
Outline: As ancillary revenues are on the agenda of every airline, much has been written and said about the grand vision of airlines as omni-channel retailers, in which the in-flight part is just another touchpoint in an end-to-end, personalized, seamless, digital travel eco-system.
However, as airlines are only just embarking on this merchandizing journey, we take a look at the current state of inflight retail, which sees the opening up of a cabin environment that was previously ‘closed’ because of proprietary IFE platforms and the lack of Internet connectivity.
More: http://www.airlinetrends.com/2017/06/21/inflight-ancillaries-how-airlines-can-monetize-their-inflight-engagement-platforms/
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
Catering to Passenger Expectations in the On-Demand EconomyAirlineTrends
Presentation delivered at the 2018 Passenger Experience Conference in Hamburg by AirlineTrends founder Raymond Kollau on the impact of our on-demand lifestyles has on the food and beverage expectations in-flight. This overview was the starting point for a wider discussion, bringing together experts from KLM, Norwegian, LSG Group and Diehl to consider the challenges the on-demand catering trend poses and how the industry could address them.
Ancillary Revenues: Monetizing Digital Platforms During The Inflight Travel P...AirlineTrends
Presentation given by AirlineTrends founder Raymond Kollau at Future Travel Experience conference in Dublin, June 2017.
Outline: As ancillary revenues are on the agenda of every airline, much has been written and said about the grand vision of airlines as omni-channel retailers, in which the in-flight part is just another touchpoint in an end-to-end, personalized, seamless, digital travel eco-system.
However, as airlines are only just embarking on this merchandizing journey, we take a look at the current state of inflight retail, which sees the opening up of a cabin environment that was previously ‘closed’ because of proprietary IFE platforms and the lack of Internet connectivity.
More: http://www.airlinetrends.com/2017/06/21/inflight-ancillaries-how-airlines-can-monetize-their-inflight-engagement-platforms/
This is our slide deck for L'Oreal Brandstorm challenge, with the theme: traver retail. We provide some insight and analysis on travel retail market and give some suggestion on how Lancome can compete in this market.
L'Oréal Brandstorm 2015 - Lancome Travel Retail - National Final ItalyPatrick Bartl
L'Oréal Brandstorm is a business and marketing competition since 1992.
The challenge of the edition 2015 was to put yourself in the shoes of an international marketing director for Travel Retail and imagine a new retail experience for the brand Lancôme to attract new customers.
This presentation was presented at the National Final in Milan, Italy, on April 14, 2015.
HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shoppi...Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was highlighting the key success factors of running an online shop in this MobileAGE from an exporter's perspective at the seminar being organized by Hong Kong Exporters' Association (HKEA) and Hong Kong and Hong Kong Export Credit Insurance Corporation (HKECIC)
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
SimpliFlying Featured: Thinking Differently in the age of Connected TravellerSimpliFlying
Airport World Magazine, Aug/ Sep 2013 - Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop. David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.
Market and customer analysis for travel retail segment and the analysis of Lancome current position on the market with our proposition for new customer experience special event called Roots of Beauty. Practical part of the course Strategy and Marketing at master studies at Politecnico di Milano 2015.
Team members: Uros Jovanovic, Anna Frontani, Giulia Fraccaroli.
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Février 2018
Enhance the passenger experience, improve operational efficiencies and increase passenger satisfaction at your airport with FWI's visual communications solution.
In this edition of Trends Across the Planet we examine travel
retail; how airlines are taking advantages of airport wait times,
digital Champagne tasting – and a whole lot more.
Happy Reading!
ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAINELSE CORP
Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward.
ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production.
more info: http://milan.decodedfashion.com/thefashionpitch/
Secondary Research on the Popularity of ESPNjgardin
The task set for this presentation was to perform secondary research on any subject. Being that me and my partner are big sports fans, we chose the popularity of ESPN. The professor made it clear this task was directly for the information, but to provide an extensive analysis on the procedures endured. The professor stated that post presentation, "No one has ever captured the mission of the assignment as closely as you guys did."
This is the proposal to the imaginary food retailer about launching the 'hybrid' format, which would combine best of traditional format and e-commerce.
It is a result of my post-MBA efforts to discover opportunities in grocery retail, which I have been working on for the last two years.
HKEA Seminar - How to Expand Mainland Domestic Market through Internet Shoppi...Adams Company Limited
Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) was highlighting the key success factors of running an online shop in this MobileAGE from an exporter's perspective at the seminar being organized by Hong Kong Exporters' Association (HKEA) and Hong Kong and Hong Kong Export Credit Insurance Corporation (HKECIC)
Airline Business, March 2015 Issue - Embracing mobile media can increase customer loyalty and, with deeper thinking, bring about a sustainable advantage, says Shashank Nigam, CEO of SimpliFlying
SimpliFlying Featured: Thinking Differently in the age of Connected TravellerSimpliFlying
Airport World Magazine, Aug/ Sep 2013 - Airport marketing is waking up to the immense opportunities in today’s age of ‘connected travellers’. These travellers, ever more hungry for new experiences, like to carry their living room with them as they travel – a smartphone, an iPad, a laptop. David McMullen and Shubhodeep Pal discuss marketing innovation in the age of the connected traveller.
Market and customer analysis for travel retail segment and the analysis of Lancome current position on the market with our proposition for new customer experience special event called Roots of Beauty. Practical part of the course Strategy and Marketing at master studies at Politecnico di Milano 2015.
Team members: Uros Jovanovic, Anna Frontani, Giulia Fraccaroli.
Driving Loyalty Through Cognitive Mobility: How Retail Marketers Can Use Con...National Retail Federation
Presentation from Retail’s BIG Show, January 15-17, 2017. TIMO BAUER, SVP, Business Development and Platform Partners, Glympse
MARK LLOYD, Consumer Online Officer, General Motors - OnStar
JOANNA PENA-BICKLEY, Global Chief Creative Officer, IBM Corporation
The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
Tnooz-Datalex webinar - BIG ideas for travel retailKevin May
The 60-minute session focussed on ideas on how to differentiate, inspire, optimize and personalize the travel retail experience across channels and throughout the customer journey. Panel: Helen Piper (head of Nordics, Expedia Affiliate Network), Bobby Healy (CTO, Cartrawler), Marc Rosenberg (airline distribution strategist and advisor), Ornagh Hoban (VP strategy, Datalex).
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Février 2018
Enhance the passenger experience, improve operational efficiencies and increase passenger satisfaction at your airport with FWI's visual communications solution.
In this edition of Trends Across the Planet we examine travel
retail; how airlines are taking advantages of airport wait times,
digital Champagne tasting – and a whole lot more.
Happy Reading!
ELSE Corp at Decoded Fashion Milan: RE-DESIGNING THE FASHION CHAINELSE CORP
Decoded Fashion Milan 2016, The Fashion Pitch challenge: RE-DESIGNING THE FASHION CHAIN. This year’s competition for international start-ups in the tech-fashion field has a unique challenge: powering the Fashion Chain forward.
ELSE CORP, Italy. ELSE Corp designs and develops a Cloud SaaS API platform for “Virtual Retail”, integrating all processes from 3D Design, to Interactive Visual Merchandising for customized and made to measure sales, to the on demand production.
more info: http://milan.decodedfashion.com/thefashionpitch/
Secondary Research on the Popularity of ESPNjgardin
The task set for this presentation was to perform secondary research on any subject. Being that me and my partner are big sports fans, we chose the popularity of ESPN. The professor made it clear this task was directly for the information, but to provide an extensive analysis on the procedures endured. The professor stated that post presentation, "No one has ever captured the mission of the assignment as closely as you guys did."
This is the proposal to the imaginary food retailer about launching the 'hybrid' format, which would combine best of traditional format and e-commerce.
It is a result of my post-MBA efforts to discover opportunities in grocery retail, which I have been working on for the last two years.
BMW Digital Marketing 2012 Presented by eBrand VietnamHai Dongkixot
Objectives – Enhance brand awareness – Attract potential & new customers – Generate new leads – Increase showroom traffic – Improve customer database: quantitative and qualitative (targeting: reach – consumers with real interest in our products; gain deeper insights into customer – Profiles: their interests, needs, lifestyles, etc.) get valuable data
The National Capital Commission’s Board of Directors has authorized the NCC to begin negotiations for the redevelopment of LeBreton Flats with RendezVous LeBreton, and to report back to the Board in November 2016. The evaluation committee assessed both proposals and ranked RendezVous LeBreton’s proposal highest.
Nisha Parwani,B.Sc-Interior Design,2years Residential and commercial Design P...dezyneecole
This project is created based on the commercial design concepts learned by me at Dezyne E'cole College for the retail design creation .
you can see my product design creations too here .
Lakeland College (Canada) interior design students create a portfolio of their work from their two year diploma program. This is from Rebecca Kurczaba, Class of 2016.
In a constantly connected world obsessed with the next ‘update’ or ‘filtered selfie’, customers are seeking experiences that are more meaningful, products that represent their values and brands that create a positive impact on the neighborhood around us. The ‘anti-prototype’ is a push for more localized, authentic, & ‘active’ spaces through which to engage with one another. Our response to this requires a more ‘anthropological’ approach - one that harnesses the collective strength of retail’s combined disciplines to satisfy our converging lifestyles. This session will explore ways in which to connect with people where they live by unleashing the power of design to transform lives in the neighborhoods where shoppers, workers & students live.
What can we do to surprise & delight customers? What would an ‘unfiltered’ experience feel like? Is it too late to slow down, re-engage our senses and can a store be a catalyst that creates positive friction in the community?
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
Advertising at an enclosed location, based on a treasure trove of detailed data. Where
you can get to the bottom of a demographic.
Where you know more than age and gender, but can base your decisions on extensive profiles containing nationalities, income levels, purchasing habits, and media consumption.
Where you can predict your target audience’s exact route, where you know how long they’ll be seated at which location, and where they’ll find themselves in a few hours.
How much would you invest in collecting all that data? And what if said data could already be at your fingertips right now?
Pertaining to this ever-growing and evolving segment, what are various ways in which airports can create and deliver value to their passengers, while building closer, more personal relationships with them?
To analyse this, David McMullen and Shubhodeep Pal will be delving into opportunities such as ‘crowdsourcing’, ‘crowdfunding’, end-to-end mobile experiences and next-generation airport retail over a series of upcoming articles in #AirportMarketingX.
Airfares Global Distribution Strategy for Higher Incremental Revenues in Non-...Simon Riha, MSc, MBA
This paper was written for the 2nd International Aviation Management Conference 2014 organized by the Emirates Aviation University in Dubai, UAE. It elaborates an often ignored commercial potential of non-core and distant countries. It is shown that airlines can seek incremental revenues in off-line markets utilizing their current distribution channels at minimum investment. Yet the airlines often miss these opportunities by not having set their fares accordingly. The study, supported by sound literature review, analyzes these points of issue, proposes an airfare global distribution strategy for higher incremental revenues from non-core and distant countries and provides recommendations for implementing this strategy.
Future Trends and Visions at Helsinki AirportElisa Aunola
FutuAeroport III minireport by V.A. Heikkinen & Pasi Tuominen (Haaga-Helia University of Applied Sciences) collects Business, Traveller, Concept, Management and Brand Trends of Helsinki Airport.
This paper will define “sense of place”, and explain how creating a “sense of place” in the airport environment can better meet the needs and expectations of today’s travelers. Specific examples of how today’s airports are creating a “sense of place” will be provided, and the role of technology and infrastructure in facilitating an enhanced traveler experience will be discussed. Finally, benefits of a “sense of place” – to airports, airlines, passengers, and local economies – will be described.
This is a solution to a case faced by Huella Online Travels. The case speaks about Huella Travels has made their service availability through online but then also they are facing some business problems. So this problem has been solved in the case study solution.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. CONTENT
- AIMS AND OBJECTIVES
- SECONDARY RESEARCH:
• Travel Retail: The Market In Brief
• Airport Travel Synopsis
• Retail Concepts
- PRIMARY RESEARCH
- FINDINGS
- PROPOSAL
- LOOKING INTO THE FUTURE
- SUMMARY
3.
4. METHODOLOGY
Secondary research Primary research
- Online databases such as Both quantitative and
Mintel and Verdict; qualitative research in the
form of interviews, a
- Retail industry journals; questionnaire, and
- BAA (Heathrow) database observations.
The project is based on an
analysis and evaluation of the
current travel retail market.
5. AIMS
1.Investigation of a
potential travel retail
scheme.
2.Overview of modern
airport travel retail,
including reviews and
evaluations of the
existing market and
competitor strategies.
3.To determine all
options for the
approach to travel
retail and advise on
the best model(s) with
which to implement it.
6. OBJECTIVES
1. Research of key
airports, passenger
statistics and retail
statistics.
2. Analysis of existing
retail brands that
operate successfully in
travel retail.
3. Investigate current
methods of multi-
channel retail and
establish new
opportunities.
7. TRAVEL RETAIL MARKET
“Airport retailing has been
highlighted as one of the fastest
growing niche retail markets.”
Journal of Retail & Leisure Property
8. • Despite uncertainties in the global economy,
airport retailing flourished in 2011 due to increased
passenger numbers and spending per passenger.
(Verdict., 2011).
• Major airport retail sales are up to six times higher
per square foot than at shopping centres and
stores in towns and cities (Kasada, 2008).
“Airport retailing is the largest market
in international travel retail.” • In 2011, Heathrow airport achieved the highest global
retail sales of over 2bn Euros - 8.8% increase on 2010
(Verdict, 2011) due largely to an influx of travellers from the BRIC
nations (Airport International News, 2012).
9.
10. Figure 5: Airport retail expenditure by region, 2008 and 2011e
(Verdict, 2011)
Domestic v. International v. Transit
Short haul/Long haul
Scheduled/Unscheduled
Business/Pleasure
11. Studies have revealed that consumers are
more likely to make impulse purchases in
airports. Retailers can implement strategies in
order to take advantage of impulsive
behaviour by minimising stress, reducing
boredom, and reducing or eliminating barriers
to purchase.
(Crawford & Melewar,
2003)
13. Figure 4: Strengths and weaknesses in the airport retailing market (Mintel, 2008)
Growing passenger flow Captive „transumer‟ audience
with time on their hands
Greater security = greater
time spent in the airport Duty-free available for long-
haul traveller
Clash between airport and
Tired and non-stimulating consumer pricing
environment
Insufficient entertainment and
No intra-EU duty-free experience facilities
14. HEATHROW
“a shopping centre with a runway attached” (Barrett, 2011)
“retail church” (Mintel, 2008)
86 airlines
183 destinations in 90 countries
passenger numbers at Heathrow 15.7 million /first quarter of 2012/
annual rolling traffic surpassed 70 million /year to 31 March 2012/
revenue increased by 11.5%
15. TRAVEL RETAIL CONCEPTS
Airports are a major vehicle for brand
exposure, with travellers taking products and
experiences with them around the world.
Passengers spending time waiting are a
ready source of revenue, and retailers should
aim to provide a memorable experience,
service, and products to encourage spending.
16. INNOVATIONS IN RETAIL
A key method of attracting customers is by
using exciting and unique marketing
techniques.
Experiential marketing promotes interest by
gaining press attention and encouraging a
positive word-of mouth spread by consumers.
An integrated campaign across social media
and outdoor experience.
Interactive engagements.
Virtual walls and surfaces.
Worldwide delivery services; Click & Collect;
Mobile point-of-sale devices.
18. PRIMARY RESEARCH
Observation
http://www.youtube.com/watch?v=gx-
5BgrsVQo&feature=youtu.be
19. POP-UP STORES
Pandora pop-up store
- Terminal 1
- For 3 months (from March 2012)
- Will be moved to another prime UK
airport to coincide with the London
Olympic Games
- Operated by World Duty Free Group
Paco Rabanne pop-up store
- Terminal 3
- For 3 months (in 2010)
- Cross-category shop
- Some products exclusive to the travel
retail outlet
- Striking visual merchandising
20. POP-UP STORES
Ted Baker’s pop-up store
- Terminal 5
- 300 sq. ft.
- For 3 months (from 13th February)
- Shop & Collect
- Reserve & Collect
- „Sweet Shoppe‟ theme
Jack Wills pop-up store
- Terminal 5
- For 6 moths (from August 2011)
- Pop-up led to the brand opening
a permanent store
- Unique visual merchandising - the focal
point was a custom Jack Wills Land Rover
21. PRIMARY RESEARCH
Interviews
Respondents concluded that they would like more
entertainment, nicer relaxation areas and a wider
variety of stores at airports
Respondents had difficulties to recall specific brands
when asked which one they can recall from the
airport. Most popular answers: Boots, WHSmith,
Hugo Boss, Lacoste, Duty Free shops.
Would you be likely to engage, in your own city, with a
brand that you experienced at the airport?
Yes
No
Not Sure
22. PRIMARY RESEARCH
Questionnaire
What do you do at the What do you purchase at the
airport? airport?
Books/mags
50
40
30 Clothes
20
10 Food/drinks
0
Forgotten items
Souvenirs
What would you like to find at the
airport?
More eateries
Lounges
More shops
0 10 20 30 40 50
27. LOOKING INTO THE
FUTURE
Art galleries, 3D cinemas etc.
Partnerships with airlines
Mixed reality:
„Airport Park‟ at Amsterdam‟s
Schiphol Airport – indoor
lounge, café, retail shop, outdoor
terrace, garden + technology
such as projections and audio
effects.
Railway Travel
Retail
28. CONCLUSIONS
• Research shows that the travel retail market is one of few areas of large future growth, with the market set to achieve £39.1bn by 2015. New revenues
are coming from higher passenger numbers from the BRIC countries due to their strengthening economies. The categories with the best performance
are Fashion & Accessories and Beauty. Furthermore, there is a gap in the market for non-luxury retailers. This creates a perfect opportunity for a
premium Fashion and Lifestyle brand such as Diesel.
Research of key • Initial testing of the market is recommended for London, due to Heathrow having the highest global airport retail sales. However, key areas to target
airports, passenger are Asia, the Middle East, and Africa, as they are set to surpass the Americas and Europe in terms of passenger volume and spending levels.
statistics and retail
statistics.
• Heathrow airport has become a shopping destination in its own right. Terminal 5 in particular has earned a reputation for introducing new brands and
pop-up concepts into the retail market.
• Analysis of the current Ted Baker pop-up and standalone stores was performed through an observation of each and assessing the visitor and conversion
rates. Findings demonstrate that the pop-up concept was more than twice as successful in comparison with the regular store.
Analysis of existing
retail brands that • Further investigation into consumer attitudes demonstrated pop-up concepts, a wider retail offering, and improved relaxation spaces as key areas for
operate development.
successfully in
travel retail.
• Stimulating concepts need to be introduced to airport environments to reduce boredom, entertain travellers and encourage spending. If Diesel were
to introduce something new to the market it would not only increase brand awareness, but it would also generate a lot of interest from consumers
and press.
• It is important to integrate social platforms, e-commerce and m-commerce technologies to provide a fully developed offer to consumers.
Investigate current • The team proposes a pop-up concept with two roles – retail, and relaxation. These could take on themes, as was proved popular (Ted Baker).
Smaller concepts for minor airports include vending machines; sleep pods; and gaming stations. These could potentially generate a viral spread of
methods of multi- information on the brand.
channel retail and • Future expansion will be into larger concepts with new technologies, such as „mixed reality‟ and 3D.
marketing, and • Other aspects of the travel retail - railway stations, bus terminals, cruise ships and in-flight retailing.
establish new
opportunities.