Vitagramma - new marketing tool for Laboratories

First Marketing Tool in the World
for Laboratories
Personal Cabinets for Patients and Doctors
to increase loyalty and income

Base for our product
Reasons to use our software
• Cost of the new customer is constantly increasing
• Much cheeper to keep customer
• Laboratory have to spend money for keeping and
returning customers back
• Marketing (e-‐mails, advertisement)
• IT (getting results electronically)
• Packages (create new combination of analysis)
• And so on

This is external solution which don’t need support from IT
or Marketing team of Laboratory
Once connected Vitagramma’s solution works 24/7 with
support from our team
Laboratory gets the most modern, easy-to-use,
understandable tool for both Patients and Doctors which
easily keeps them aware of all your proposals
We offer to Laboratory the service to
create and support Personal Cabinets of
Patients and Doctors

Three packages for any range of needs
Select the solution that fits your business
BASIC SALES MORE SALES

First Package is for Laboratory which want
to keep loyal Patients

Personal Cabinet for every Patient
Cabinet increases the chance of returning
• For each Patient the Cabinet is
automatically created
• The analysis results can be
viewed as graphs, print or send
via e-‐mail
• Notifications about uploading of
new results
• Personal data health of the
patient (height, weight, blood
pressure, blood sugar, etc.)
• Full reporting of Patient’s actions

More than 50 reports
Control over operation of the laboratory in real time
• Unique analysis of the laboratory
business
• More than 50 reports, which can
be built in a variety of chart types
• Number of tests, the amount of
money that they brought, who
and in what region they did
• Reports in realtime

More than 50 reports / list of reports
Control over operation of the laboratory in real time
• Statistics on any analysis for any
period of time
• The number of orders / patient visits /
ordered tests / made tests
• The number of new patients /
Returning
• Number of self-‐reversal / "From the
doctor"
• The average check (for the patient)
• The number of tests of one patient
• Leaving only the email / phone only /
Phone and email / Nothing
• Distribution of orders under
the contract
• Distribution of orders for
laboratory
• Distribution of orders for
analysis
• Statistics on laboratories
(laboratories all groups) with
prospect of time and
geography
* Reports are built on time for all analyzes or any subcontractors

Features list of First Package

Cabinet of the Patient +
Creating and using a cabinet patient
-‐ notifies the user about the creation of the cabinet +
-‐ see the results of the analyzes (including a graphics) +
-‐ removal of the results of the analyzes +
-‐ adding health data (height, weight, blood pressure, cholesterol, glucose in the blood) +
-‐ save the results as a pdf, print, forward e-‐mail +
-‐ add any document format (analysis, research, disease, doctor's consultation) +
Patient alert
-‐ notifies the user about the creation of the cabinet +
-‐ notification of new loading tests +
-‐ notification that the doctor began to view the results of the patient +
Reports on the Patient's behavior
-‐ number of entrance to the Cabinet +
-‐ number of visits to the laboratory +
-‐ the age distribution +
-‐ the distribution of visits +
-‐ distribution on analysis / money +
-‐ the distribution according to patients (age, city, etc.). +
Patients control panel
-‐ to see patients and filter all the data that they make at delivery of analyzes (name,
sex, telephone, e-‐mail, city, date of birth) +
-‐ common graphical report of all the data that they make at delivery of analyzes
(name, sex, telephone, e-‐mail, city, date of birth) +
Control panel cabinets
-‐ report on sent a letter to create the cabinet +
-‐ report of the activation cabinet +
First Package
everything
Laboratory needs to
create Cabinets for
Patients
and to provide them
all data they need

Dashboard of the Laboratory +
Dashboard lab *
-‐ statistics on any analysis for any period of time +
-‐ the number of orders / patient visits / rented tests / analysis are +
-‐ the number of new patients / returning +
-‐ the number of self-‐reversal / "from the doctor" +
-‐ the average check (for the patient) +
-‐ the number of tests on one patient +
-‐ left only email / phone only / phone and email / nothing +
-‐ distribution of orders under the contract +
-‐ distribution of orders for laboratory +
-‐ distribution of orders for analysis +
* reports are built on time for all analyzes or any subcontractors
First Package
everything
Laboratory needs to
keep an eye on own
business: all statistics
data for TOP- and
Marketing/Sales
managers

Second Package is for Laboratory which want to push on Patient
more actively + add Doctors on their side
Communications + Doctors + Triggers
Second Package consist of everything from First plus…

Building loyalty through communication
Communicate with your users online and without intermediaries
• Built a unique e-‐mail system lets
you send emails / SMS to any
groups of Patients or Doctors
• Set of reports on the results of
mailings -‐ to analyze the
marketing and sales departments
• Control action based on the
results obtained letters / SMS
• Built-‐in surveys of patients with a
report on the results

Coupons: increase your sales
Return the patient using coupons and rebates
• Creating a coupon for a discount (and
packages) from a template in a few
clicks
• The coupon will be automatically up
and running and available in the office
of the patient
• Automatic selection of
"recommended" coupons based on
previous analyzes handed Patients
• The coupon can be printed, sent by e-‐
mail or SMS
• Coupon is automatically placed in the
Laboratory > The patient need only
remember its number to get a
discount

Coupons: A powerful reporting system
Analytics, which allows to increase sales
• General and detailed report on the
results of the use of any coupon
• Complex filters to obtain an accurate
report on the use of coupons
• Users get coupons, download, send by
SMS
• The number of users who downloaded
a coupon from the Cabinet or from
mailings
• Conversion rates obtained on different
channels
• The number of used coupons received
on different channels
• And other reports

Doctors Cabinet as part of the sales growth
Give Personal Cabinet to Doctors - they will bring Patients to you
• Patient search and add it
to "my patients"
• View test results of their
patients
• Adding a conclusion /
recommendation and any
document format
• Appointment of new
analyzes
• Sending appointment to
the post office, printing or
sending mobile coupons
• The Cabinet will soon be
implemented on devices
Android / iOS

Doctors Cabinet as part of the sales growth
Very convenient system for the appointment of new tests
• Ease of lab tests of the
Cabinet stimulates
Doctors do it
• Adaptive selection of
titles analyzes when
typing in a row
• Analyses also can be
selected with the mouse
• The analysis is
automatically placed in
the Laboratory > The
patient need only
remember the order
number to register it

Trigger system "if-then"
Unique! Action by the result of analysis or event
• Letter / SMS sent by the results
of the analysis or events
• This need, when you need
What you need
• Open rate of more than 60% /
Click rate of more than 50%
• Triggers can be set to any
event, for example, "after a
visit to the lab and get such a
result, write a letter on behalf
of the doctor with a text”

Second Package
All options for
Communications
Communication with Patients +
Communication with patients
-‐ create an e-‐mail (templates included) +
-‐ send a letter (in time) +
-‐ general reports on mailings +
-‐ subscribe letters (event) +
-‐ detailed reports on the results of mailings +
-‐ sms sending +
-‐ patient action due to receipt of the letter / sms +
Polls
-‐ polls (creation and adherence to the letter + questionnaire reports on the
surveys) +

Second Package
All options for Sales
increase: to create,
deliver, recommend
and control Coupons
(and Packages)
Sales promotion (coupons for tests and packages) +
Discounts in the cabinet of the patient
-‐ coupons (viewing, printing, sending by e-‐mail) +
-‐ coupons (view within the code analysis and recommendations for use) +
-‐ polls (creation and adherence to the letter + questionnaire reports on the
surveys) +
Control panel coupons
-‐ the creation of a coupon +
-‐ the creation of the coupon and putting it in one of the sections of the cabinet
of the patient +
-‐ the creation of mailing of the coupon +
-‐ automatic prompting the user to "recommend coupon" +
-‐ the creation of a coupon (from our partners) -‐
Reports on the use of coupons *
-‐ a general report on the results of the use of any coupon +
-‐ detailed (surname) report on the results of the use of any coupon +
-‐ complex filters to obtain an accurate report on the use of coupons +
-‐ the number of users who have received a voucher +
-‐ the number of users who have downloaded a coupon from the cabinet or from
the mailing list +
-‐ the number of downloaded codes "for the other person" +
-‐ the number of codes sent by sms or e-‐mail +
-‐ conversion of the coupon received on different channels +
-‐ the number of used coupons received through different channels +
-‐ the value of the coupons before and after discounts +

Second Package
Doctors are part of
the Loyalty scheme:
Lab can involve them
Communication with the Doctors +
Communication with doctors
-‐ notify your doctor about the creation of the cabinet +
Using the doctor's office
-‐ search the patient and adding it to "their patients" +
-‐ view the test results of their patients +
-‐ add any document format +
-‐ add the conclusion / recommendation +
-‐ the appointment of new tests +
-‐ shipping destination to e-‐mail, printing or sending mobile coupons +
Control panel accounts Doctors
-‐ to see doctors and general statistics on their data +
-‐ to see a doctor's prescription to patients +
Control panel "Patient-‐Doctor"
-‐ the data on which patients are "connected" with what doctors +
-‐ prescribing data analysis doctors +
Marketing for Doctors
-‐ segmentation of Doctors (analytics and hypotheses) -‐
-‐ development of letters, newsletters and mailings analyst -‐
-‐ organization and carrying out various activities to encourage doctors to work
with the laboratory -‐

Second Package
Patients can find
doctors and
communicate with
them
Communication "Patients-‐Doctor" +
Communication patient with doctor
-‐ search for a Doctor and adding it to "their doctors" +
-‐ remove the doctor +
-‐ providing the ability to view analyzes doctor +
-‐ to provide a doctor's appointment to a new analysis +
Triggers Communication by event or test results ("if-‐then"
chains of actions)
+
Communication by event or test results ("if-‐then" chains of
actions)
-‐ create groups of any parameter that we know about the patient + on
the test results (the norm, not the norm, percentages or absolute values
of the deviations from the norm) +
-‐ creating a trigger for a group +
-‐ mailing tool triggers on time and / or event +
-‐ reports on the triggers on any parameters that we know about the
patient and his analyzes +
-‐ reports on the triggers on any parameters that we know about doctors -‐
Second Package
Unique “if-then”
system to react in
event

Third Package for Laboratory which wants even more:
Both first Packages + Support from Vitagramma team
Marketing support by Vitagramma +
-‐ analysis of the results of the laboratory to promote coupons +
-‐ patients segmentation -‐ identifying the groups to which it is best to focus
efforts +
-‐ the development and writing of texts (letters) for these groups of patients +
-‐ the creation of mailings and triggers +
-‐ analysis of the results of mailings and triggers +

System of work
All described in this presentation features is alreadyinstalled

What patients have: Personal Cabinet
Patient have all service you can imagine

Analysis
with
deviation
Next time you can have
this analysis -‐20%
discount
What patients have: Personal Cabinet
Patient have all service you can imagine

What Laboratory has
Dashboards for business control

What Laboratory has
Laboratory can controlevery aspect of business
KPI’s / Business Analytics
• Money earn (in general and per
analysis)
• Popularity of analysis
• Result per Laboratory Outlet (money,
number of analysis, loading)
• Comparison analysis (Outlet or Group
of Outlet with another Outlet or Group
of Outlet
>>> More than 30 dashboards
Patient & Doctor Cabinet:
• To create and send any type of letters
to Patients and Doctors
• To create any type of coupons for
Patients
Triggers:
• To create any type of “If – Then” chain
of actions (based on ANY parameter of
ANY analysis)
Coupons:
• To create coupons for Patients = make
a loyalty program
Partners:
• To create Coupons from Partners for
Patients = make a loyalty program
And so on…

Example of real Dashboard
What Laboratory has: example

Geo Analysis by Points of Collection

Laboratory can increase itself usage

What Doctors have
We help doctors take care of patient 24/7
Personal Account / EHR system
• To keep results of all his/her
patients electronically
• To find a patient and To see
his/her results (Facebook-like
friends system)
• To add notes to results
• To add any type of Documents
• To order Additional Analysis
• To create and send E-Prescription
(nearest future)
Trigger (smart) letters
• Automatically send to Patient
letter based on his/her analysis
results
• Trigger letters can be
programmed as chain-of-actions
(for ex. there are some analysis
that have to be repeated – system
can send automatically reminders
about this)

What Doctors have: example
Doctors can help Laboratoryto deal with Patients
Find a Patient in
Vitagramma by e-‐mail or
mobile phone
Order new
Analysis from
Lab
Look statistics
of Patients
visit of your
page
Add any docs
and text to
Patient’s
Cabinet

Extremely useful
order form
Order can be
send by e-‐mail,
SMS(!) or printed
out
All orders putted
in the system, so
Patient have just
to remember a
number of order

We believe that patients become healthy faster only if we care
about them with love
We believe Vitagramma can help to Laboratory pay more
attention to the patients
We believe that more attention = more love
We believe that you share our Believes
Dmitry Gyk
Chief Executive Officer
dg@vitagramma.com
Skype: dmitry_gyk
Mobile/Message:
+380(67)5387520
Val Pertsiya
Business Development
vp@vitagramma.com
Skype: valpep69
Mobile/Message/Viber:
+380(67)2202067
Intellectual EHR+CRM for Laboratory
Kaushik Shitole
Vice President -
Business Development
India, China, ASEAN
ks@vitagramma.com
Skype: kaushikshitole
Mobile/WhatsApp/Viber:
+919900219388

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