2022 High School Utah Entrepreneur Challenge finalist

1. Vita Dolce
Vitamin Gummies Sweetened with Nature’s Approval

2. Problem
Many people focused on keeping immunity at its peak during the pandemic. We were shocked that we could
only find gummies with a sugar content tantamount to Lucky Charms or other sweetened cereals. In many cases,
the gummies were even coated with sugar crystals! Ironically, excessive amounts of sugar are known to depress
the immune system rather than support it, as the gummies claim. Enter Vita Dolce!

3. Solution
Have you ever looked at the nutrition label on your daily vitamin gummy jar? Often, the ingredient list is filled
with unnecessary sugars, dyes, and fillers. Vita Dolce offers a unique solution by crafting Vitamin D, Zinc, and
Ashwagandha gummies that work and are good for you. We are committed to making a true vitamin
supplement by using pure ingredients that support immune health.

4. Market
The US gummy market forecasts 4.17 billion in 2025. Gen Z is acutely health-conscious and contributes to the
overall number.72% of Gen Z’ers say managing stress and health is their prime concern.Our go-to market
strategy will target TikTok users as a primary springboard.We are currently working on packaging which will be
sustainable.This will also be a marketing feature to appeal to our consumers.

5. Prototype