Uplift Gum aims to solve the problem that 97% of Americans are deficient in vitamins and minerals by incorporating them into a piece of gum. Unlike traditional supplements like pills or powders, Uplift Gum is convenient to take anytime or anywhere as it is like normal gum but provides benefits. It is all natural with no artificial ingredients or colors. The document proposes Uplift Gum as a solution for easily and deliciously consuming necessary nutrients, targeting health-conscious adults aged 18-40 who already take supplements.

1. UPLIFT Gum
Uplift Your Life

2. Problem
97% of Americans are deficient in at least one or more vitamins or minerals. Traditional supplements, such as
pills, powders, gummies, and liquids that address these deficiencies pose problems for Americans. They are
inconvenient, not easily accessible, disgusting, and commonly contain artificial ingredients and colors. There is
no supplement on the market that is convenient, tasty, and natural.

3. Solution
UPLIFT solves these problems by incorporating necessary vitamins and minerals into a delicious piece of gum. It
is like normal gum, but with benefits. It is convenient and allows you to easily take it anytime and anywhere. It is
also all natural and contains no artificial ingredients or colors. Lastly, UPLIFT is delicious unlike most supplements
and is refreshing like a traditional piece of gum.

4. Market
The dietary supplement market is very saturated and there are a lot of supplements companies. However, we
have a niche that sets us apart from the rest. UPLIFT Gum is accessible and all natural and makes consuming
nutrients convenient, easy, and delicious! Target Market: Aged 18-40, strives to be healthy, and already
consumes supplements. This will make it easy for our TM to implement UPLIFT.

5. Prototype