2022 High School Utah Entrepreneur Challenge finalist

1. Valor
Bringing Awareness to the Importance of Self-Care for Men

2. Problem
Men are historically the least happy they've been. According to studies done by the Atlantic “only 22 percent of
young men claim to be very happy.” That's not even the worst it gets, according to the National Institute of
Health, Men account for nearly ⅔ of worldwide suicide. Men are the unhappiest they've ever been, lives are on
the line. We need change.

3. Solution
Men have always wanted to look and feel good, but never have this many been trying to do something about it.
They are more active, healthier, and more determined than ever. In 2019, 20.7% of men participated in sports
and exercise every day. There has been a huge growth in gym goers over the years in young men. These men
clearly care about their appearance and are ready to find change.

4. Market
Demographics: 18-24, Male, Single, College Students, Income of $15k to $40k Geographics: United States
Psychographics: Self-focused, Lacking Confidence but Seeking Change, Adventurous, Determined. We aren't just
selling a product but rather a lifestyle. With our packages we want men to make goals so they can work on
themselves in other ways, 90 days of this and they will get a ring.

5. Prototype