1. Kids Meals and Millennials:
Who are they?
1960 1970 1980 2000
25% of the
US Population
Only 1% say they are
influenced by
ADVERTISEMENTS
3 out 4 EXPECT brands to give back to society!
State of The Plate
ImplicationsFindings
Who I Talked To
1/3 of
parents
believe:
Kids Meals should be
all natural
Caffeinated beverages
are less favorable
Drive thru preference
was down 27% between
2013-2014
74 Parent Millennials
24% never bought kids
meals
51 Parent but not millennial
13% never bought kids
meals
95% female respondents
Brands should provide
more variety for kids
meals
Corporate Social
Responsibility is
expected
Millennials view money
and business VERY
different than previous
generations
Philanthropic activity
isn’t a clear winner in
promoting kids meals
1977: First happy meal
How many kids
do you have?
How many
meals do you
buy a kids meal
for a week?
1 12 23 34 45 5
An analysis of the Happy Meal generation
Drivers of
Kids Meals
Millennials Non Millennials
Weekends 48% 39%
Sporting
Events
26% 75%
Treat or
Reward
42% 36%
Working
Late
39% 39%