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SPH, Inc

SPH(Story Place & Human) is …
GIS Consulting,
Implementation
GIS Service GIS Software Geo Data

BuildConnect Visualize Find Access
Apps Geo Platform Search Chrome
Work the way you live

지도가 줄 수 있는 정보 - 위치와 방향

지도가 줄 수 있는 정보 - 거리

지도가 줄 수 있는 정보 - 연결성

지도가 줄 수 있는 정보 - 접근성

지도가 줄 수 있는 정보 - 밀집도

지도가 줄 수 있는 정보 - 규모

지도가 줄 수 있는 정보 - 상대적 위치

Use Case - 시장점유율 분석

Use Case - Crisis Analysis & Mapping

Case Study
Team & Asset Tracking

Hyundai Glovis
Challenge
-전세계 현대,기아차의 운반 선박 및 차량을 실시간으로 관제
-Yahoo Map을 사용하고 있었으나, Yahoo의 글로벌 맵 사업
철수로
안정적인 글로벌맵 서비스를 제공하는 업체가 필요
-2개월의 짧은 시간동안 기존 업무를 쉽게 전환할 수 있는
기능 필요
-OS 및 Browser에 대한 제한이 없어야 함.
Solution
-Google Maps API는 글로벌 맵에 대한 투자를 계속 확대
-다양한 API와 샘플소스 제공, Javascript 기반의 서비스로
쉽게 기존 시스템 Migration이 가능했고, OS 및 Browser,
Device의 제한이 없음
APIs
-Google Maps Javascripts API
-Google Geocoding API (Reverse Geocoding)
-Google Chart API
-Google Maps Weather layer
-Google Maps Directions API
-Google Maps TimeZone API

Samsung 에스원
Challenge
-차량관제 서비스를 삼성 계열사를 포함한 타사에 ASP
형태로 제공
-디지털운행기록계와 연동하여 연비효율지수를 제공
-식품회사를 위한 온도센서 데이터도 연동하여 지도에 표시
-서비스 차량이 계속 늘어남에 따라 안정적인 서비스와
확정성이 가능한 맵서비스 제공업체가 필요
Solution
-Google Maps API는 Google Cloud 기반의 서비스
제공으로 안정적인 맵 서비스 제공이 가능하고 확장성이
용이함.
-온도센서 및 차량 에코지수의 속성정보 표현을 위한
DB연동이 쉽고 빠름.
APIs
-Google Maps Layer Control

Lotte Foods
Challenge
-각 영업소에 배달하는 식품차량의 배달현황, 현재위치를
실시간으로 관제
-신선식품 차량의 온도센서 현황도 파악
-향후 스마트폰 추가, 다양한 Layer 추가를 위한 확장성 고려
-전국 행정구역 단위의 데이터도 제공하여 구글맵과 Mash-
up
Solution
-Google Maps API는 보유 DBMS와의 연동이 용이하고
Layer 추가, 스마트폰을 포함한 다양한 Device 지원이 가능.
-SPH가 보유하고 있는 행정권역 데이터를 Google Maps과
Mash-up하여 제공
APIs
-Google Maps Layer Control

Google Maps APIs Details
Web
Javascript API
Embed API
Places API
Geocoding API
Android
Android API
Places API
for Android
Roads APIDirections API Elevation API
iOS
SDK for iOS
Places SDK
for iOS
Web Services
Geocoding API
Static Maps API
Distance Matrix API Time Zone APIStreet View API Geolocation API

Build highly customizable maps with your
own content and imagery
Create rich applications and stunning visualizations of
your data, leveraging the comprehensiveness,
accuracy and usability of Google Maps and a modern
web platform that scales as you grow.
In only a few lines of JavaScript code, build and style
a map to call your own. With plenty of Google libraries
and services at your disposal (including Geocoding,
Directions, Street View and more), your imagination is
truly the limit.
Key features
Infinite customization
Style the base map, add custom markers and more
Advanced geocoding
Convert addresses into geographic coordinates
Visualization
Create stunning visualizations, locators and more
Street view
Add 360-degree panoramas to bring real-world context to your app
Directions
Get accurate directions for a variety of transportation modes
WEB
Google Maps JavaScript API

WEB
Google Maps Embed API
Make places easily discoverable with
interactive maps built for your users
Bring the power & convenience of Google Maps to
your website with simple HTML.
Help your users discover places using their own
personalized map, tapping into Google’s rich
database of over 100 million places worldwide.
Key features
Easy embedding
Easy to add to your webpage — no JavaScript required
Places
Display a map pin at a particular place or address
Directions
Display the path between two or more specified points on the map as well
as distance and travel time
Search
Display result of a search across a visible map region
Visualization
Simply display a map with no markers or directions
Street view
Display Street View images as interactive panoramas

WEB
Google Places API
Find detailed information about places across a
wide range of categories
Backed by the same database used by Google Maps and
Google+ Local, the Google Places API features over 95 million
businesses and points of interest that are updated frequently
through owner-verified listings and user-moderated contributions.
Key features
Search
Query for detailed place information for a variety of categories
Autocomplete
Returns place information based on text search terms
Photos
Access to the millions of photos stored in the Places and Google+ local database

WEB
Google Maps Geocoding API
Find latitude/longitude coordinates for a
given address
Geocoding is the process of converting addresses
(like "1600 Amphitheatre Parkway, Mountain View,
CA") into geographic coordinates (like latitude
37.423021 and longitude -122.083739), which you
can use to place markers or position the map.

ANDROID
Google Maps Android API
Add Google Maps to your applications
The API automatically handles access to Google Maps
servers, data downloading, map display and response
to map gestures.
You can also mark locations, path and borders on
your map.
Key features
3D rendering
Dive into the map with tilted perspective and rotation
Draw on the map
Customize markers and info-windows or add polylines and polygons
Vector tiles
Faster loading with fewer demands on bandwidth
Gesture control
Intuitive tilt, rotate and zoom gesture control
Indoor floor plans
Go one level deeper with floor plans in over 10,000 locations
Location services
Powering the underlying location technology in your app

iOS
Google Maps SDK for iOS
Add Google Maps to your applications
The API automatically handles access to Google Maps
servers, data downloading, map display and response
to map gestures.
You can also mark locations, path and borders on
your map.
Key features
3D rendering
Dive into the map with tilted perspective and rotation
Street View
Add 360-degree panoramas to bring real-world context to your app
Beautiful design
Updated map tiles optimized for usability on mobile
Indoor floor plans
Go one level deeper with floor plans in over 10,000 locations
URL scheme
Launch the Google Maps app so users can get directions from the source

WEB SERVICES
Google Static Maps API
Embed a Google Maps image on your web
page without requiring JavaScript or
dynamic page loading
The Google Static Maps service creates your map
based on URL parameters sent through a standard
HTTP request and returns the map as an image you
can display on your web page.
Key features
Easy to use
Simply build and include a parameterized URL in your HTML
Locations
Use addresses, latitude and longitude to specify locations
Zoom levels
The “zoom level” defines the resolution of the current view
Image size
Define the coverage area of the map
Map types
Define the map format you want to use
Styled maps
Customize the presentation of the standard Google Maps styles

WEB SERVICES
Google Street View API
Embed a Street View image on your site
Works similarly to the Street View Service in Google
Maps Javascript API v3.
Specify latitude/longitude or a panorama ID to pick
your location and determine the direction of the scene
and angle of the camera.
Key features
Street View 360-degree panorama
Embed a static Street View panorama on your web page
Flexible image size
Street View images can be returned in any size up to 640 by 640 pixels
Direction of the camera
Specify whether the camera should be oriented in a specific direction

WEB SERVICES
Google Maps Geocoding API
Find latitude/longitude coordinates for a
given address
Geocoding is the process of converting addresses
(like "1600 Amphitheatre Parkway, Mountain View,
CA") into geographic coordinates (like latitude
37.423021 and longitude -122.083739), which you
can use to place markers or position the map.

WEB SERVICES
Google Maps Geolocation API
Find the location of your visitors
The Google Maps Geolocation API returns a location
and accuracy radius based on information about cell
towers and WiFi nodes that the mobile client can
detect. It is primarily used in devices that don’t
feature a GPS.

WEB SERVICES
Google Maps Directions API
Calculate directions between locations
Search for directions for several modes of
transportation, include transit, driving, walking or
cycling.
Directions may specify origins, destinations and
waypoints either as text strings (e.g., "Chicago, IL" or
"Darwin, NT, Australia") or as latitude/longitude
coordinates.
The Directions API can return multi-part directions
using a series of waypoints.

WEB SERVICES
Google Maps Distance Matrix API
Calculate travel distance and time
The Google Distance Matrix API is a service that
provides travel distance and time for a matrix of
origins and destinations.
The information returned is based on the
recommended route between start and end points, as
calculated by the Google Maps API, and consists of
rows containing duration and distance values for each
pair.

WEB SERVICES
Google Maps Roads API
Improve data visualization
The roads API is a service that improves data
visualization through specific capabilities such as
snap-to-road and speed limits.
The snap-to-road web service takes up to 100 GPS
points collected along a route and returns a similar
set of data with the points snapped to the most likely
roads the vehicle was traveling along. Optionally, you
can request that the points be interpolated, resulting
in a path that smoothly follows the geometry of the
road.
The speed limits web service returns the posted
speed limit for a road segment.

WEB SERVICES
Google Maps Time Zone API
Get time offset data for locations on the
surface of the earth
Requesting the Time Zone information for a specific
latitude/longitude pair will return the name of that time
zone, the time offset from UTC and the Daylight
Savings offset.
You access the Google Time Zone API through an
HTTPS interface.

WEB SERVICES
Google Maps Elevation API
Query locations on earth for elevation data
The Elevation API provides elevation data for all
locations on the surface of the earth, including depth
locations on the ocean floor (which return negative
values). In those cases where Google does not
possess exact elevation measurements at the precise
location you request, the service will interpolate and
return an averaged value using the four nearest
locations.
With the Elevation API, you can develop hiking and
biking applications, mobile positioning applications or
low-resolution surveying applications.

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