SlideShare a Scribd company logo
circusstreet.com 2015
circusstreet.com 2015
Why we exist
A recent survey of 1,283 marketing and
media employees found that only 35% felt
“completely confident” delivering digital
marketing.
Source: Haymarket
circusstreet.com 2015
Our aim
Digital is not just a channel.
Digital plays a huge part in the whole media & marketing
mix. This is why whatever your role in the industry, its
essential to have that digital knowledge.
circusstreet.com 2015
How we do it
We use story telling, visual media and interactivity,
delivered across multiple platforms to create learning
that engages, embeds, excites and inspires.
circusstreet.com 2015
Circus Street Module Topics
1 Internet Jargon
2 Digital Trading Fundamentals
3 Ad Ops and Targeting
4 The Digital Marketplace
5 Digital Research and Measurement
6 Search Engine Optimisation
7 Paid Search
8 Mobile Marketing
9 Social Media
10 Digital Brand Planning
11 Programmatic Trading
3 Ad Fraud & Viewability
4 Mobile Advertising
5 Website Analytics
6 E-commerce Essentials
7 Social media paid advertising
8 Digital Consumer Insights
9 Multichannel Digital Marketing
10 Usability and UX design
11 Digital OOH
12 Briefing and Evaluating Creative Work
13 Monetisation Strategies for Publishers
Current Programme In the Pipeline
circusstreet.com 2015
• Simple, Achievable Certification
Developed and delivered alongside Greenwich School of
Management
• Endorsed by the key industry bodies
Part of the IPA’s CPD programme
• Reporting and analytics
Monitor progress and scores to demonstrate real return on
investment
Additional elements
circusstreet.com 2015
Portable offline use
Users can
download
lessons on to
iPads and
watch offline
using the
Circus Street
App
circusstreet.com 2015
Some of our clients
circusstreet.com 2015
Questions? Email
mike.forrest@circusstreet.com

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Traditional Musical Instruments of Arunachal Pradesh and Uttar Pradesh - RAYH...
 

Circus Street Overview

  • 2. circusstreet.com 2015 Why we exist A recent survey of 1,283 marketing and media employees found that only 35% felt “completely confident” delivering digital marketing. Source: Haymarket
  • 3. circusstreet.com 2015 Our aim Digital is not just a channel. Digital plays a huge part in the whole media & marketing mix. This is why whatever your role in the industry, its essential to have that digital knowledge.
  • 4. circusstreet.com 2015 How we do it We use story telling, visual media and interactivity, delivered across multiple platforms to create learning that engages, embeds, excites and inspires.
  • 5. circusstreet.com 2015 Circus Street Module Topics 1 Internet Jargon 2 Digital Trading Fundamentals 3 Ad Ops and Targeting 4 The Digital Marketplace 5 Digital Research and Measurement 6 Search Engine Optimisation 7 Paid Search 8 Mobile Marketing 9 Social Media 10 Digital Brand Planning 11 Programmatic Trading 3 Ad Fraud & Viewability 4 Mobile Advertising 5 Website Analytics 6 E-commerce Essentials 7 Social media paid advertising 8 Digital Consumer Insights 9 Multichannel Digital Marketing 10 Usability and UX design 11 Digital OOH 12 Briefing and Evaluating Creative Work 13 Monetisation Strategies for Publishers Current Programme In the Pipeline
  • 6. circusstreet.com 2015 • Simple, Achievable Certification Developed and delivered alongside Greenwich School of Management • Endorsed by the key industry bodies Part of the IPA’s CPD programme • Reporting and analytics Monitor progress and scores to demonstrate real return on investment Additional elements
  • 7. circusstreet.com 2015 Portable offline use Users can download lessons on to iPads and watch offline using the Circus Street App

Editor's Notes

  1. Another survey showed only 40% of digital marketers were completely confident