SlideShare a Scribd company logo
Venture Capital
Interaction management workflow
Desired outcomes:
- Save review time
- Automating redundant messaging and scheduling
- Build structured data-set
- Sharing data securely and efficiently with LP’s + other stakeholders
- Increase sourcing mechanisms past F6S
- Apply Predictive + Prescriptive (not Diagnostic or Descriptive) analytics
- Relationship Graphing for more insights into Founder and LP/MP/GP networks
- eg. Linking the industry of company with LP’s (or potential LP’s) who have a history of
interest or investments in the industry
Relevant Literature:
- http://avc.com/2017/11/quantitative-investing-in-shampoo/
- https://www.venionaire.com/technology-stack-investors-research/
- http://www.bluefp.com/2017/11/22/whats-your-vcs-tech-stack-results-from-a-survey-of-early-stage-
venture-capital-funds/
- http://www.alleywatch.com/2017/09/how-private-equity-and-venture-capital-investors-are-eating-
their-own-dogfood/
Motivation
Motivation (continued)
Other products are
already getting developed
under the radar:
- Helio;
https://circleup.com/
blog/2017/02/23/an
nouncing-the-
launch-of-helio/
- Kushim;
https://www.kushim.
vc/about
- Totem;
http://therealstartup.
com/totem-vc/
(Future)
Yellow cloud: Refers to Future Projects
● Not to be focused on right now, but certainly will add a
lot of value to the fund in the future
● Each item in this category is a separate project on it’s
own
1st 2nd 3rd
Application
submitted
(F6S + native
portal)
Trigger: Application Submitted
1. Google Calendar set-up to review (or “Score” company in
future)
2. Message sent to all Investment Associates and Managing
Partners to notify of the new opportunity (platform:
Hangouts/Slack/Email?)
Application submitted
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Application Submitted
1. Google Calendar set-up to review (or “Score” company in
future)
2. Message sent to all Investment Associates and Managing
Partners to notify of the new opportunity (platform:
Hangouts/Slack/Email?)
Application submitted
(Future)
Native web-
interface
F6S
APIS’s
1st 2nd 3rdApplication
submitted
(F6S)
1. Within the F6S platform as of right now
2. Once approved Haonan decides to only download the files
for companies which are Approved on F6S preliminary
screening
Preliminary Screening
Conditions: If a company has not filled out
certain Key Information* then an Email
Template can be sent to them to remind
them about missing information and
Deadline to re-apply.
1st 2nd 3rdApplication
submitted
(F6S)
Preliminary Screening
(Future)
Preliminary review +
Screening algorithm
* This is a future project, but has the potential to save a lot of time when
we are evaluating 1000’s of companies in a brief, few-minutes glance and
decide on the basis of “just about enough” data to point that the
opportunity is worth another look - we can save this time in future by
automating what a brief “glance” essentially means in automation terms
and bring the most interesting opportunities for review before others
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Approved upon Screening on F6S
1. Documents and input information pulled from F6S (or alternative
platform)
2. Documents added to G-Drive
3. Google Calendar set-up to review (or “Score” company in future)
4. Due Diligence Sheet sent*
5. Template email sent for selection to next round
6. Message sent to all Investment Associates and Managing
Partners to notify of the new opportunity (platform:
Hangouts/Slack/Email?)
Preliminary Screening Approved
Conditions: If a company has not filled out
certain Key Information* then an Email
Template can be sent to them to remind
them about missing information and
Deadline to re-apply.
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Rejection for 1st Interaction
1. Template email sent for rejection
Preliminary Screening Rejected
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Due Diligence file received
1. DD file saved in Google Drive
2. Back-end data storage and organization*
3. Message sent to all Investment Associates and Managing
Partners to notify of the new opportunity (platform:
Hangouts/Slack/Email?)
Due Diligence Received
Conditions: If a company has not filled out
certain Key Information* then an Email Template
can be sent to them to remind them about missing
information and Deadline to re-apply.
1st 2nd 3rdApplication
submitted
(F6S)
Due Diligence Received
(Future)
*More advanced data-science tool to gain
holistic picture of company, industry, team
skills, founder network, previous
employment crunchbase/angelList data,
PR traction, Valuation and GP/LP value
alignment, Exit Potential, Brand value, IP
value etc etc.
1st 2nd 3rdApplication
submitted
(F6S)
XYZ internal scoring
1st 2nd 3rdApplication
submitted
(F6S)
(Future)
The idea is that in future XYZ Investment team members will utilize the Data Science tool insights to come up with their own score; and
together the score will be weight-adjusted based on:
XYZ Team Score + Data Science Tool “Investment Merit Score”
(see Notes below) *
XYZ internal scoring
Sources:
● F6S API’s
● Native web-
interface
● G-Suite
1st 2nd 3rdApplication
submitted
(F6S)
30-minute conversation b/w XYZ and company Founder
Trigger: Selection for 2nd Interaction
1. Template email sent for selection to next round
2. Calendy invite sent
3. Upon selection of meeting slot from Haonan’s
Calendy -> Google Calendar invite set up - with
Google Meet link embedded
4. Message sent to all Investment Associates and
Managing Partners to notify of the upcoming
meeting
Considered: Yes
Conditions: If a company has not filled out
certain Key Information* then an Email Template
can be sent to them to remind them about missing
information and Deadline to re-apply.
1st 2nd 3rdApplication
submitted
(F6S)
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Rejection for 2nd Interaction
1. Template email sent for rejection
Considered: No
1st 2nd 3rdApplication
submitted
(F6S)
1-hour meeting XYZ and company Founder
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Selection for Negotiation Round
1. Template email sent for selection to Negotiation Round
2. Calendy invite sent
3. Upon selection of meeting slot from Haonan’s Calendy -> Google
Calendar invite set up - with Google Meet link embedded
4. Message sent to all Investment Associates and Managing Partners
to notify of the upcoming meeting
Considered: Yes
1st 2nd 3rdApplication
submitted
(F6S)
Trigger: Selection for Negotiation Round
1. Template email sent - thanking the applicant
for applying etc.
Considered: No
Opportunity
Closed
1st 2nd 3rdApplication
submitted
(F6S)
Negotiation Call b/w XYZ and company Founder
4th
1st 2nd 3rdApplication
submitted
(F6S)
Deal: Not Agreed
4th
Opportunity
Closed
Trigger: Rejection
1. Template email sent - thanking the
applicant for applying etc.
1st 2nd 3rdApplication
submitted
(F6S)
Deal: Agreed
4th
Paper work and document
exchange led by Haonan +
MP/GP
1st 2nd 3rdApplication
submitted
(F6S)
Deal: Agreed
4th
(Future)
Company on-boarding
Process
4th
XYZ Portfolio
Management and
Overview portal
(probably within Secure data
room)
Post-deal execution
Trend
identification and
following tools
Secure data
room +
L.P
Management
portal
(Future)
Company on-boarding
Process
4th
XYZ Portfolio
Management and
Overview portal
(probably within Secure data
room)
Post-deal execution
Trend
identification and
following tools
Secure data
room +
L.P
Management
portal
(Future)
Company on-boarding
Process
4th
XYZ Portfolio
Management and
Overview portal
(probably within Secure data
room)
Post-deal execution
Trend
identification and
following tools
Secure data
room +
L.P
Management
portal
(Future)
Company on-boarding
Process
Alumni inner
communication and
interaction tool *
???
Remember the whole picture....
Document written by Mamoon Ismail Khalid. Please email me at mamoon@XYZ.vc or make a Comment or Edit on the document and
tag me there.

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Start Up deal/interaction management workflow

  • 2. Desired outcomes: - Save review time - Automating redundant messaging and scheduling - Build structured data-set - Sharing data securely and efficiently with LP’s + other stakeholders - Increase sourcing mechanisms past F6S - Apply Predictive + Prescriptive (not Diagnostic or Descriptive) analytics - Relationship Graphing for more insights into Founder and LP/MP/GP networks - eg. Linking the industry of company with LP’s (or potential LP’s) who have a history of interest or investments in the industry Relevant Literature: - http://avc.com/2017/11/quantitative-investing-in-shampoo/ - https://www.venionaire.com/technology-stack-investors-research/ - http://www.bluefp.com/2017/11/22/whats-your-vcs-tech-stack-results-from-a-survey-of-early-stage- venture-capital-funds/ - http://www.alleywatch.com/2017/09/how-private-equity-and-venture-capital-investors-are-eating- their-own-dogfood/ Motivation
  • 3. Motivation (continued) Other products are already getting developed under the radar: - Helio; https://circleup.com/ blog/2017/02/23/an nouncing-the- launch-of-helio/ - Kushim; https://www.kushim. vc/about - Totem; http://therealstartup. com/totem-vc/
  • 4. (Future) Yellow cloud: Refers to Future Projects ● Not to be focused on right now, but certainly will add a lot of value to the fund in the future ● Each item in this category is a separate project on it’s own
  • 5. 1st 2nd 3rd Application submitted (F6S + native portal) Trigger: Application Submitted 1. Google Calendar set-up to review (or “Score” company in future) 2. Message sent to all Investment Associates and Managing Partners to notify of the new opportunity (platform: Hangouts/Slack/Email?) Application submitted
  • 6. 1st 2nd 3rdApplication submitted (F6S) Trigger: Application Submitted 1. Google Calendar set-up to review (or “Score” company in future) 2. Message sent to all Investment Associates and Managing Partners to notify of the new opportunity (platform: Hangouts/Slack/Email?) Application submitted (Future) Native web- interface F6S APIS’s
  • 7. 1st 2nd 3rdApplication submitted (F6S) 1. Within the F6S platform as of right now 2. Once approved Haonan decides to only download the files for companies which are Approved on F6S preliminary screening Preliminary Screening Conditions: If a company has not filled out certain Key Information* then an Email Template can be sent to them to remind them about missing information and Deadline to re-apply.
  • 8. 1st 2nd 3rdApplication submitted (F6S) Preliminary Screening (Future) Preliminary review + Screening algorithm * This is a future project, but has the potential to save a lot of time when we are evaluating 1000’s of companies in a brief, few-minutes glance and decide on the basis of “just about enough” data to point that the opportunity is worth another look - we can save this time in future by automating what a brief “glance” essentially means in automation terms and bring the most interesting opportunities for review before others
  • 9. 1st 2nd 3rdApplication submitted (F6S) Trigger: Approved upon Screening on F6S 1. Documents and input information pulled from F6S (or alternative platform) 2. Documents added to G-Drive 3. Google Calendar set-up to review (or “Score” company in future) 4. Due Diligence Sheet sent* 5. Template email sent for selection to next round 6. Message sent to all Investment Associates and Managing Partners to notify of the new opportunity (platform: Hangouts/Slack/Email?) Preliminary Screening Approved Conditions: If a company has not filled out certain Key Information* then an Email Template can be sent to them to remind them about missing information and Deadline to re-apply.
  • 10. 1st 2nd 3rdApplication submitted (F6S) Trigger: Rejection for 1st Interaction 1. Template email sent for rejection Preliminary Screening Rejected
  • 11. 1st 2nd 3rdApplication submitted (F6S) Trigger: Due Diligence file received 1. DD file saved in Google Drive 2. Back-end data storage and organization* 3. Message sent to all Investment Associates and Managing Partners to notify of the new opportunity (platform: Hangouts/Slack/Email?) Due Diligence Received Conditions: If a company has not filled out certain Key Information* then an Email Template can be sent to them to remind them about missing information and Deadline to re-apply.
  • 12. 1st 2nd 3rdApplication submitted (F6S) Due Diligence Received (Future) *More advanced data-science tool to gain holistic picture of company, industry, team skills, founder network, previous employment crunchbase/angelList data, PR traction, Valuation and GP/LP value alignment, Exit Potential, Brand value, IP value etc etc.
  • 14. 1st 2nd 3rdApplication submitted (F6S) (Future) The idea is that in future XYZ Investment team members will utilize the Data Science tool insights to come up with their own score; and together the score will be weight-adjusted based on: XYZ Team Score + Data Science Tool “Investment Merit Score” (see Notes below) * XYZ internal scoring Sources: ● F6S API’s ● Native web- interface ● G-Suite
  • 15. 1st 2nd 3rdApplication submitted (F6S) 30-minute conversation b/w XYZ and company Founder
  • 16. Trigger: Selection for 2nd Interaction 1. Template email sent for selection to next round 2. Calendy invite sent 3. Upon selection of meeting slot from Haonan’s Calendy -> Google Calendar invite set up - with Google Meet link embedded 4. Message sent to all Investment Associates and Managing Partners to notify of the upcoming meeting Considered: Yes Conditions: If a company has not filled out certain Key Information* then an Email Template can be sent to them to remind them about missing information and Deadline to re-apply. 1st 2nd 3rdApplication submitted (F6S)
  • 17. 1st 2nd 3rdApplication submitted (F6S) Trigger: Rejection for 2nd Interaction 1. Template email sent for rejection Considered: No
  • 18. 1st 2nd 3rdApplication submitted (F6S) 1-hour meeting XYZ and company Founder
  • 19. 1st 2nd 3rdApplication submitted (F6S) Trigger: Selection for Negotiation Round 1. Template email sent for selection to Negotiation Round 2. Calendy invite sent 3. Upon selection of meeting slot from Haonan’s Calendy -> Google Calendar invite set up - with Google Meet link embedded 4. Message sent to all Investment Associates and Managing Partners to notify of the upcoming meeting Considered: Yes
  • 20. 1st 2nd 3rdApplication submitted (F6S) Trigger: Selection for Negotiation Round 1. Template email sent - thanking the applicant for applying etc. Considered: No Opportunity Closed
  • 21. 1st 2nd 3rdApplication submitted (F6S) Negotiation Call b/w XYZ and company Founder 4th
  • 22. 1st 2nd 3rdApplication submitted (F6S) Deal: Not Agreed 4th Opportunity Closed Trigger: Rejection 1. Template email sent - thanking the applicant for applying etc.
  • 23. 1st 2nd 3rdApplication submitted (F6S) Deal: Agreed 4th Paper work and document exchange led by Haonan + MP/GP
  • 24. 1st 2nd 3rdApplication submitted (F6S) Deal: Agreed 4th (Future) Company on-boarding Process
  • 25. 4th XYZ Portfolio Management and Overview portal (probably within Secure data room) Post-deal execution Trend identification and following tools Secure data room + L.P Management portal (Future) Company on-boarding Process
  • 26. 4th XYZ Portfolio Management and Overview portal (probably within Secure data room) Post-deal execution Trend identification and following tools Secure data room + L.P Management portal (Future) Company on-boarding Process
  • 27. 4th XYZ Portfolio Management and Overview portal (probably within Secure data room) Post-deal execution Trend identification and following tools Secure data room + L.P Management portal (Future) Company on-boarding Process Alumni inner communication and interaction tool * ???
  • 28. Remember the whole picture....
  • 29. Document written by Mamoon Ismail Khalid. Please email me at mamoon@XYZ.vc or make a Comment or Edit on the document and tag me there.

Editor's Notes

  1. Document written by Mamoon Ismail Khalid. Please email me at mamoon@XYZ.vc or make a Comment or Edit on the document and tag me there.
  2. Key Information* for Application is to be defined in collaboration with Brandon, Adam, Haonan, Sam It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  3. Key Information* for Application is to be defined in collaboration with Brandon, Adam, Haonan, Sam It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  4. Key Information* for Application is to be defined in collaboration with Brandon, Adam, Haonan, Sam It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  5. Key Information* for Application is to be defined in collaboration with Brandon, Adam, Haonan, Sam It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  6. Key Information* for Application is to be defined in collaboration with Brandon, Adam, Haonan, Sam It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  7. * Make sure the indexing and cleaning of data is in robust format so as not to lose integrity and future usefulness of the data in later stages * Key Information for Due Diligence should be decided in collaboration with Chad, Adam, Glenn, Abby, Haonan, Sam, Bo It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  8. * We might need to reconstruct the Due Diligence Sheet for the future data science tool to standardize the input fields - important for future data set building and also for filtering to be able to save time - Bo best knowledgeable for this part (https://support.google.com/docs/answer/3378864?hl=en&ref_topic=6063593) * Make sure the indexing and cleaning of data is in robust format so as not to lose integrity and future usefulness of the data in later stages * Key Information for Due Diligence should be decided in collaboration with Chad, Adam, Glenn, Abby, Haonan, Sam, Bo It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  9. * Data Science Tool “Investment Merit Score”* - cumulatively looks at ~100+ factors within 6 macroscopic categories: Team, Financial Performance, Customer and PR traction, Industry and Competition, Product and Brand value, Valuation and Exit probability" to quantify an Investment "Merit Score". -- * Make sure the indexing and cleaning of data is in robust format so as not to lose integrity and future usefulness of the data in later stages * Key Information for Due Diligence should be decided in collaboration with Chad, Adam, Glenn, Abby, Haonan, Sam, Bo, Bonnie, Cassie It’s important to figure out these input fields so we can figure out how to make the process of automatically decide on furthering to next round or sending the email for rejection or incomplete application fill-out
  10. We might ask for Demos or live meeting at this point Conditions for consideration to move to next round become ambiguous and vary from case to case.
  11. - Trend Identification and Following tool: Dynamically scrapes web news/specific and trusted market research websites and updates on the industries that we AS AN INVESTMENT GROUP NEED to follow and be update on (e.g following trends and sharing news about Digital Asset Management Market; within Media and Entertainment Industry - XYZ has an investment akat: Coster Technologies in this space and not surprisingly many people within the team are not updated on latest news, numbers etc. in the industry). Purpose would be to update and share market research and trends within the VC Investment Group (Analyst+Associate+Principal+GP+ MP + LP's) as well as Portfolio company Founders FOR THE SPECIFIC INDUSTRY/GEOGRAPHY THEY ARE IN. I envision this tool as a way to generate a visual hypothesis of Investment that can be easily understood across stakeholders - who tend to be of very diverse professional and academic backgrounds as well as age group categorization.
  12. *Beyond the logistics of the startup incubator, the organization has its own proprietary software built specifically for its companies to use. For example, Y Combinator operates an internal social network for current and alumni companies to connect called Book Face. Y Combinator also has an internal question and answer forum for companies to use to get advice from each other and a database holding information on every technology investor. Altman says that Y Combinator will continue to develop new in-house software.