SlideShare a Scribd company logo
Cohort Analysis
• for SaaS/e-commerce/subscription services etc.
• Customer Cohort Analysis
• Useful for:
• SaaS entrepreneurs (good to know the health of customers by cohort grouping. Helpful to make decisions on future CAC strategies by gauging
LTV of past customer cohorts)
• VC's (prior to investing in SaaS/Subscription/e-commerce businesses)
• Angel Investors (usually lack analytical rigor)
• Outcomes:
• Customer Retention Rate
• LTV of customers
• Graphs for cohort behavior
• Excel Spreadsheet link:https://drive.google.com/file/d/1HHqx9ora0cea0LY6atbDADe1eBbms6uK/view?usp=sharing
Data hidden
See customer retention over month by month for each cohortSee customer retention over month by month for each cohort
See customer spend ($) over month by month for each cohort
LTV of each cohort for a 14 month period
LTV of each cohort for a 14 month period
Revenue comparison for each cohort for a 12-month period
• Email mik279@nyu.edu for questions

More Related Content

Similar to Cohort analysis saa s (1)

Metrics that matter
Metrics that matterMetrics that matter
Metrics that matter
Filippo Scorza
 
Auxilium Advanced Analytics Brochure 2019
Auxilium Advanced Analytics Brochure 2019Auxilium Advanced Analytics Brochure 2019
Auxilium Advanced Analytics Brochure 2019
Michael Van Luven
 
Making Data Actionable; PDF
Making Data Actionable; PDFMaking Data Actionable; PDF
Making Data Actionable; PDFRich Jones
 
Case study healthcare bpo (en) 1.0
Case study  healthcare bpo (en) 1.0Case study  healthcare bpo (en) 1.0
Case study healthcare bpo (en) 1.0BIcasestudy
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
continuingedmarketing
 
Proving the Value of SEO
Proving the Value of SEOProving the Value of SEO
Proving the Value of SEO
SEO.com
 
Evolving Business Models in Digital Health
Evolving Business Models in Digital HealthEvolving Business Models in Digital Health
Evolving Business Models in Digital Health
Robert Mittendorff, MD, MBA
 
Recency/Frequency and Predictive Analytics in the gaming industry
Recency/Frequency and Predictive Analytics in the gaming industryRecency/Frequency and Predictive Analytics in the gaming industry
Recency/Frequency and Predictive Analytics in the gaming industry
Qualex Asia
 
Resume Adalid Davila
Resume Adalid DavilaResume Adalid Davila
Resume Adalid DavilaAdalid Ruiz
 
Your VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it WebinarYour VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it Webinar
Futurelab
 
Using Community Cloud for Alumni Volunteer Solicitors
Using Community Cloud for Alumni Volunteer SolicitorsUsing Community Cloud for Alumni Volunteer Solicitors
Using Community Cloud for Alumni Volunteer Solicitors
Salesforce.org
 
Monika Soni - Travel
Monika Soni - TravelMonika Soni - Travel
Monika Soni - TravelMonika Soni
 
1000 track2 boire
1000 track2 boire1000 track2 boire
1000 track2 boire
Rising Media, Inc.
 
SaaS Model & Metrics - How to build a successful software business
SaaS Model & Metrics - How to build a successful software businessSaaS Model & Metrics - How to build a successful software business
SaaS Model & Metrics - How to build a successful software business
Brian Hutchins
 
Chi pma metrics presentation
Chi pma metrics presentationChi pma metrics presentation
Chi pma metrics presentationtoddwyder
 
Web analytics
Web analyticsWeb analytics
Conversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaignConversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaign
Fresh Egg UK
 
Full loop analytics framework (English version)
Full loop analytics framework (English version)Full loop analytics framework (English version)
Full loop analytics framework (English version)
Sol Mesz
 
Unit_Economics_Presentation_Detailed.pptx
Unit_Economics_Presentation_Detailed.pptxUnit_Economics_Presentation_Detailed.pptx
Unit_Economics_Presentation_Detailed.pptx
MushtaqAnsari2
 

Similar to Cohort analysis saa s (1) (20)

Metrics that matter
Metrics that matterMetrics that matter
Metrics that matter
 
Auxilium Advanced Analytics Brochure 2019
Auxilium Advanced Analytics Brochure 2019Auxilium Advanced Analytics Brochure 2019
Auxilium Advanced Analytics Brochure 2019
 
Making Data Actionable; PDF
Making Data Actionable; PDFMaking Data Actionable; PDF
Making Data Actionable; PDF
 
Case study healthcare bpo (en) 1.0
Case study  healthcare bpo (en) 1.0Case study  healthcare bpo (en) 1.0
Case study healthcare bpo (en) 1.0
 
Case Study- HealthCare BPO
Case Study- HealthCare BPOCase Study- HealthCare BPO
Case Study- HealthCare BPO
 
Analytics in Action - UPCEA Central
Analytics in Action - UPCEA CentralAnalytics in Action - UPCEA Central
Analytics in Action - UPCEA Central
 
Proving the Value of SEO
Proving the Value of SEOProving the Value of SEO
Proving the Value of SEO
 
Evolving Business Models in Digital Health
Evolving Business Models in Digital HealthEvolving Business Models in Digital Health
Evolving Business Models in Digital Health
 
Recency/Frequency and Predictive Analytics in the gaming industry
Recency/Frequency and Predictive Analytics in the gaming industryRecency/Frequency and Predictive Analytics in the gaming industry
Recency/Frequency and Predictive Analytics in the gaming industry
 
Resume Adalid Davila
Resume Adalid DavilaResume Adalid Davila
Resume Adalid Davila
 
Your VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it WebinarYour VoC Programme is underperforming - and you know it Webinar
Your VoC Programme is underperforming - and you know it Webinar
 
Using Community Cloud for Alumni Volunteer Solicitors
Using Community Cloud for Alumni Volunteer SolicitorsUsing Community Cloud for Alumni Volunteer Solicitors
Using Community Cloud for Alumni Volunteer Solicitors
 
Monika Soni - Travel
Monika Soni - TravelMonika Soni - Travel
Monika Soni - Travel
 
1000 track2 boire
1000 track2 boire1000 track2 boire
1000 track2 boire
 
SaaS Model & Metrics - How to build a successful software business
SaaS Model & Metrics - How to build a successful software businessSaaS Model & Metrics - How to build a successful software business
SaaS Model & Metrics - How to build a successful software business
 
Chi pma metrics presentation
Chi pma metrics presentationChi pma metrics presentation
Chi pma metrics presentation
 
Web analytics
Web analyticsWeb analytics
Web analytics
 
Conversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaignConversion Optimisation: Creating the right environment for your CRO campaign
Conversion Optimisation: Creating the right environment for your CRO campaign
 
Full loop analytics framework (English version)
Full loop analytics framework (English version)Full loop analytics framework (English version)
Full loop analytics framework (English version)
 
Unit_Economics_Presentation_Detailed.pptx
Unit_Economics_Presentation_Detailed.pptxUnit_Economics_Presentation_Detailed.pptx
Unit_Economics_Presentation_Detailed.pptx
 

More from Mamoon Ismail Khalid

REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
Mamoon Ismail Khalid
 
Network Traffic Adaptable Image Codec - A solution to make streaming faster
Network Traffic Adaptable Image Codec - A solution to make streaming fasterNetwork Traffic Adaptable Image Codec - A solution to make streaming faster
Network Traffic Adaptable Image Codec - A solution to make streaming faster
Mamoon Ismail Khalid
 
Hospital Management and Inventory Control Solution for Public Hospitals in De...
Hospital Management and Inventory Control Solution for Public Hospitals in De...Hospital Management and Inventory Control Solution for Public Hospitals in De...
Hospital Management and Inventory Control Solution for Public Hospitals in De...
Mamoon Ismail Khalid
 
ATLAS - Product Requirement Document.pdf
ATLAS - Product Requirement Document.pdfATLAS - Product Requirement Document.pdf
ATLAS - Product Requirement Document.pdf
Mamoon Ismail Khalid
 
T(X) Innoway - Prediction Algorithm design.pdf
T(X) Innoway - Prediction Algorithm design.pdfT(X) Innoway - Prediction Algorithm design.pdf
T(X) Innoway - Prediction Algorithm design.pdf
Mamoon Ismail Khalid
 
Joint3DShapeMatching - a fast approach to 3D model matching using MatchALS 3...
Joint3DShapeMatching  - a fast approach to 3D model matching using MatchALS 3...Joint3DShapeMatching  - a fast approach to 3D model matching using MatchALS 3...
Joint3DShapeMatching - a fast approach to 3D model matching using MatchALS 3...
Mamoon Ismail Khalid
 
Golf Swing Analysis and Posture Correction System
Golf Swing Analysis and Posture Correction SystemGolf Swing Analysis and Posture Correction System
Golf Swing Analysis and Posture Correction System
Mamoon Ismail Khalid
 
24 ideas to revive any developing country.pdf
24 ideas to revive any developing country.pdf24 ideas to revive any developing country.pdf
24 ideas to revive any developing country.pdf
Mamoon Ismail Khalid
 
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
Mamoon Ismail Khalid
 
PyTorch to detect Humans Eating Food.pdf
PyTorch to detect Humans Eating Food.pdfPyTorch to detect Humans Eating Food.pdf
PyTorch to detect Humans Eating Food.pdf
Mamoon Ismail Khalid
 
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyondFuture of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
Mamoon Ismail Khalid
 
Nano mos25
Nano mos25Nano mos25
Real estate in blockchain (2)
Real estate in blockchain (2)Real estate in blockchain (2)
Real estate in blockchain (2)
Mamoon Ismail Khalid
 
ISA backed technology skills platform
ISA backed technology skills platformISA backed technology skills platform
ISA backed technology skills platform
Mamoon Ismail Khalid
 
Start up valuation methods
Start up valuation methodsStart up valuation methods
Start up valuation methods
Mamoon Ismail Khalid
 
Analysis mvp factory
Analysis mvp factoryAnalysis mvp factory
Analysis mvp factory
Mamoon Ismail Khalid
 
Detect Negative and Positive sentiment in user reviews using python word2vec ...
Detect Negative and Positive sentiment in user reviews using python word2vec ...Detect Negative and Positive sentiment in user reviews using python word2vec ...
Detect Negative and Positive sentiment in user reviews using python word2vec ...
Mamoon Ismail Khalid
 
Detect spam comments youtube videos and app store reviews
Detect spam comments youtube videos and app store reviewsDetect spam comments youtube videos and app store reviews
Detect spam comments youtube videos and app store reviews
Mamoon Ismail Khalid
 
Start Up deal/interaction management workflow
Start Up deal/interaction management workflowStart Up deal/interaction management workflow
Start Up deal/interaction management workflow
Mamoon Ismail Khalid
 
Hunter.io scraper
Hunter.io scraperHunter.io scraper
Hunter.io scraper
Mamoon Ismail Khalid
 

More from Mamoon Ismail Khalid (20)

REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
REMOTE SOLAR MONITORING SYSTEM - A solution to make battery life extend by 300%
 
Network Traffic Adaptable Image Codec - A solution to make streaming faster
Network Traffic Adaptable Image Codec - A solution to make streaming fasterNetwork Traffic Adaptable Image Codec - A solution to make streaming faster
Network Traffic Adaptable Image Codec - A solution to make streaming faster
 
Hospital Management and Inventory Control Solution for Public Hospitals in De...
Hospital Management and Inventory Control Solution for Public Hospitals in De...Hospital Management and Inventory Control Solution for Public Hospitals in De...
Hospital Management and Inventory Control Solution for Public Hospitals in De...
 
ATLAS - Product Requirement Document.pdf
ATLAS - Product Requirement Document.pdfATLAS - Product Requirement Document.pdf
ATLAS - Product Requirement Document.pdf
 
T(X) Innoway - Prediction Algorithm design.pdf
T(X) Innoway - Prediction Algorithm design.pdfT(X) Innoway - Prediction Algorithm design.pdf
T(X) Innoway - Prediction Algorithm design.pdf
 
Joint3DShapeMatching - a fast approach to 3D model matching using MatchALS 3...
Joint3DShapeMatching  - a fast approach to 3D model matching using MatchALS 3...Joint3DShapeMatching  - a fast approach to 3D model matching using MatchALS 3...
Joint3DShapeMatching - a fast approach to 3D model matching using MatchALS 3...
 
Golf Swing Analysis and Posture Correction System
Golf Swing Analysis and Posture Correction SystemGolf Swing Analysis and Posture Correction System
Golf Swing Analysis and Posture Correction System
 
24 ideas to revive any developing country.pdf
24 ideas to revive any developing country.pdf24 ideas to revive any developing country.pdf
24 ideas to revive any developing country.pdf
 
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
#2 - Smart Bins - Returnable Plastic Ecosystem.pdf
 
PyTorch to detect Humans Eating Food.pdf
PyTorch to detect Humans Eating Food.pdfPyTorch to detect Humans Eating Food.pdf
PyTorch to detect Humans Eating Food.pdf
 
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyondFuture of agriculture agriculture - technology is a necessity in 2020 and beyond
Future of agriculture agriculture - technology is a necessity in 2020 and beyond
 
Nano mos25
Nano mos25Nano mos25
Nano mos25
 
Real estate in blockchain (2)
Real estate in blockchain (2)Real estate in blockchain (2)
Real estate in blockchain (2)
 
ISA backed technology skills platform
ISA backed technology skills platformISA backed technology skills platform
ISA backed technology skills platform
 
Start up valuation methods
Start up valuation methodsStart up valuation methods
Start up valuation methods
 
Analysis mvp factory
Analysis mvp factoryAnalysis mvp factory
Analysis mvp factory
 
Detect Negative and Positive sentiment in user reviews using python word2vec ...
Detect Negative and Positive sentiment in user reviews using python word2vec ...Detect Negative and Positive sentiment in user reviews using python word2vec ...
Detect Negative and Positive sentiment in user reviews using python word2vec ...
 
Detect spam comments youtube videos and app store reviews
Detect spam comments youtube videos and app store reviewsDetect spam comments youtube videos and app store reviews
Detect spam comments youtube videos and app store reviews
 
Start Up deal/interaction management workflow
Start Up deal/interaction management workflowStart Up deal/interaction management workflow
Start Up deal/interaction management workflow
 
Hunter.io scraper
Hunter.io scraperHunter.io scraper
Hunter.io scraper
 

Recently uploaded

Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Corey Perlman, Social Media Speaker and Consultant
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
agatadrynko
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
DerekIwanaka1
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
Corey Perlman, Social Media Speaker and Consultant
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
bosssp10
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 

Recently uploaded (20)

Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoAuthentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdfikea_woodgreen_petscharity_dog-alogue_digital.pdf
ikea_woodgreen_petscharity_dog-alogue_digital.pdf
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
BeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdfBeMetals Investor Presentation_June 1, 2024.pdf
BeMetals Investor Presentation_June 1, 2024.pdf
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Authentically Social Presented by Corey Perlman
Authentically Social Presented by Corey PerlmanAuthentically Social Presented by Corey Perlman
Authentically Social Presented by Corey Perlman
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 

Cohort analysis saa s (1)

  • 1. Cohort Analysis • for SaaS/e-commerce/subscription services etc. • Customer Cohort Analysis • Useful for: • SaaS entrepreneurs (good to know the health of customers by cohort grouping. Helpful to make decisions on future CAC strategies by gauging LTV of past customer cohorts) • VC's (prior to investing in SaaS/Subscription/e-commerce businesses) • Angel Investors (usually lack analytical rigor) • Outcomes: • Customer Retention Rate • LTV of customers • Graphs for cohort behavior • Excel Spreadsheet link:https://drive.google.com/file/d/1HHqx9ora0cea0LY6atbDADe1eBbms6uK/view?usp=sharing
  • 2.
  • 4. See customer retention over month by month for each cohortSee customer retention over month by month for each cohort
  • 5. See customer spend ($) over month by month for each cohort
  • 6. LTV of each cohort for a 14 month period
  • 7. LTV of each cohort for a 14 month period
  • 8. Revenue comparison for each cohort for a 12-month period
  • 9. • Email mik279@nyu.edu for questions