The document discusses cohort analysis for SaaS, e-commerce, and subscription services, highlighting its importance for entrepreneurs and investors in evaluating customer health and potential strategies. It covers key outcomes such as customer retention rates and lifetime value (LTV) across different customer cohorts, along with graphical representations and Excel spreadsheet resources. For further inquiries, the author provides an email contact.

1. Cohort Analysis
• for SaaS/e-commerce/subscription services etc.
• Customer Cohort Analysis
• Useful for:
• SaaS entrepreneurs (good to know the health of customers by cohort grouping. Helpful to make decisions on future CAC strategies by gauging
LTV of past customer cohorts)
• VC's (prior to investing in SaaS/Subscription/e-commerce businesses)
• Angel Investors (usually lack analytical rigor)
• Outcomes:
• Customer Retention Rate
• LTV of customers
• Graphs for cohort behavior
• Excel Spreadsheet link:https://drive.google.com/file/d/1HHqx9ora0cea0LY6atbDADe1eBbms6uK/view?usp=sharing

3. Data hidden

4. See customer retention over month by month for each cohortSee customer retention over month by month for each cohort

5. See customer spend ($) over month by month for each cohort

6. LTV of each cohort for a 14 month period

7. LTV of each cohort for a 14 month period

8. Revenue comparison for each cohort for a 12-month period

9. • Email mik279@nyu.edu for questions