Sinéad Molloy, Uni Boob Team and social media manager, CoppaFeel! Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

2. Meet Kris and Mar, our co-founders

3. We’ve grown
a lot in the 8
years since
Kris & Maren
setup
CoppaFeel!,
but we are
still a small
charity

4. With limited
funds and
resources we
have to think
creatively
about how to
weave our
messaging
into people’s
lives and
shout louder
than our size.

5. Why we exist

6. Challenges

7. The idea that
breast cancer
only affects older
people

8. It can be confusing how to check

9. It can be scary

10. Breast cancer awareness
can be seen as
pink and fluffy

11. In addition to this, we don’t have a great deal of money

12. Or a lot of time.

13. And we have to
contend with the
censorship of
(female) boobs

14. We want to tell a different story: that getting to know your boobs is
simple, it’s fun and it’s a habit that could save your life
– and you’re not too young to start doing it.

15. Shaping a different narrative,
and telling a new story

16. Make the image the hero, not the sidekick

17. Be relevant and hijack
existing conversations

18. Have a go at
making gifs and
videos in-house
– it doesn’t need
to be expensive

19. Define your tribe
You don’t have to reach EVERYONE

21. Show the people behind your charity and define
your tribe
This can be as simple as showing what our team get up to (we like
posting about our softball successes) or what your volunteers and
ambassadors are doing (UGC is an additonal bonus).
On an explicit level our Instagram is about reminding people to check
their boobs, but it also tells a deeper story about loving your body, being
kind and proactive, and having fun. The images we post help define us
as a group of active, vibrant and creative people.

22. As well as doing lots
online, lots of the best
work we do is at a
grassroots level, from
schools and universities
to festivals

25. Make everything Instagram-able – always
creating opportunities for user-generated
content

26. Boobs on the tube
And stunts for
generating PR
– roping in
photographers
to capture the
moment

27. Pixelated boobs

30. Define your story
The “why we get out of bed in the
morning” line, and think about how the
images you tell portray this

33. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

34. Creatives Group
12 September 2017
London
#charitycreative
Visual storytelling