The document discusses how digital fundraising is changing and organizations need to adapt. Global internet and social media usage is rising significantly. Organizations used to spend more time promoting themselves but now need to focus on building great services first. Successful recent fundraising campaigns utilized social media like Facebook in new ways rather than traditional methods. To be effective, organizations will need to embrace changes in technology and focus on their core missions rather than just maintaining the status quo.

1. Digital Fundraising – time for change?

2. Information repository + donate
“In the old world you spent about 30% of your time building a great service and 70% of your time
shouting about it. In the new world, that inverts.” Jeff Bezos

3. Global usage
Source: We Are Social – Digital in 2016

4. Global usage
Source: We Are Social – Digital in 2016

5. In the same room….
-based

6. Evidence-
based

7. Growth of digital
Evidence-
based

8. Oxfam & BRC

9. #WeHelpNepal

10. Evidence-
based
Evidence-
based
How people donated…

11. Evidence-
based
Evidence-
based
Facebook – Ebola response

12. Evidence-
based
Evidence-
based
Disintermediation

13. Evidence-
based
Effective altruism

14. Evidence-
based
1. The future does not look like the past

15. Evidence-
based
2. We need to go way beyond the pie…

16. Evidence-
based
3. Focus on what you exist to do

17. Evidence-
based
4. Develop your inner geek

18. Thank-you. Q?
alison@wearemc2.co.uk
@wearemc2
07813 184578