Joseph founded The C.A.R.E. Network after experiencing homelessness, abuse, and instability as a child until being placed in a stable children's home at age 16. The C.A.R.E. Network aims to support real estate agents through education and mentoring while also funding charities like Wildfire Ranch, a children's home inspired by Joseph's experience. The document outlines the organization's culture, branding, education programs for members, and business structure which allocates funds to charities.

2. Our Why
Joseph’s Story
WildFire Ranch
Our Culture
Identity
CONTENTS
How We Do It
Fund Charities
Memberships
Educate/Training
What We Do
Business Structure
Organization Chart
Avatar
Bio
Contact
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6
7
8
11
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15
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3. Our Why
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GOODWILL HINKLEY, HOME SCHOOL FARM FOR CHILDREN
FOUNDED BY GEORGE WALTER HINKLEY IN 1889

4. JOSEPH’S STORY
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Our Why
Daily life is much different for Joseph than it was when he was growing
up. Today you can find him meeting with wealthy real estate investors,
mentoring young entrepreneurs, going to professional networking events
and volunteering in the community.
Joseph founded The C.A.R.E. Network because of a deeply painful and
personal journey. He experienced being homeless, neglected, and
abandoned by his mother at the age of 3 and a victim of kidnapping,
physical abuse and extreme isolation by the age of 6. During the next
twelve years of failed adoptions, temporary stays in foster homes and
shelters Joseph learned how to survive but struggled to endure. A time
that led to years of unrest and anxiety, but provided him the ability to
persevere and strength to build strong connections with those around
him.
All this finally changed when he was sixteen. He came to a stable home
known as Good Will-Hinckley, a children’s home in rural Maine. He had a
stable and positive environment to flourish. For the first time in his life,
he was surrounded by loving and Christian role-models. Through this
experience, his entire outlook on life began to change as he discovered
and developed the foundation for being a stable and successful person
and professional.
Joseph’s driving force is to help others and through his experience at
Good will Hinckley which has inspired him create the Wildfire Ranch, a
home for children.
Joseph’s goal is to help recreate the sense of stability and compassion
he found at Good Will-Hinckley and his plan is to use profits of C.A.R.E.
Network to provide sustainable funding of the Wild Fire Ranch. It’s the
support of the C.A.R.E. Network agents and people like you that will grow
and sustain the Wild Fire Ranch.
HOW IT WORKS
C.A.R.E. Network believes in supporting and mentoring real estate
agents through positive influence and education. It is Joseph’s goal
to help you support any charity you choose, at no cost through real
estate transactions. How? Generous and community minded C.A.R.E.
Network members have agreed to contribute a portion of their
commission to your cause at closing. Would you agree that just a
small contribution from every closing will add up quickly and help
make a change in the world?
OUR INVITATION
We invite you to join Joseph on his mission to change the world.
YOU can make a difference. When choosing to buy or sell property
through The C.A.R.E. Network you get an agent can trust, while
providing someone in your community with a chance for a better life,
fund meaningful programs, and help someone in need.
PAST & PRESENT

5. Our Why
WILDFIRE RANCH
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A 30” X 40” oil painting, currently being commissioned
Our way to keep our vision in front of us everyday.
CONCEPT

6. Our Why
CULTURE
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• Love is the Answer
• Gratitude Changes Perspective
• In Giving, We Receive
• God, Home, Education, Discipline,Industry, Recreation
• Contribution Connects Us
• We are Free to Dream BIG
• We always use Skill, Care and Diligence
• Transparency for All
• Accountability Leads to Growth and Achievement
CORE VALUES

7. Our Why
BRAND IDENTITY
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The logo was inspired by
God
and reminds us that
He is the
Light of the World.
Inspiration
The colors Red, Yellow,
Black, and White
represent the song
Jesus Loves
the Little Children
by. C. Herbet Woolston
Backstory

8. Our Why
BRAND IDENTITY
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• C.A.R.E. Network P.E.G.S.
symbolize people who are
connected and committed
to building community.
P.E.G.S.
People, Excelling, in Gratitude and Service
“We help people fit round P.E.G.S. into square holes.”
• C.A.R.E. Network P.E.G.S. are
caring and fun. You’ll see them
animated online and in our
training to help us tell our
story.

9. Our Why
PRAYERS OF SIGNIFICANCE
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St. Francis Prayer
Lord, make me an instrument of Your peace.
Where there is hatred, let me sow love; where
there is injury, pardon; where there is doubt,
faith; where there is despair, hope; where
there is darkness, light; where there is
sadness, joy.
O, Divine Master, grant that I may not so
much seek to be consoled as to console; to be
understood as to understand; to be loved as to
love; For it is in giving that we receive; it
is in pardoning that we are pardoned; it is in
dying that we are born again to eternal life.
Proverbs 3:13-16
How blessed is the man who finds wisdom
And the man who gains understanding.
For her profit is better than the profit of silver
And her gain better than fine gold.
She is more precious than jewels;
And nothing you desire compares with her.
Long life is in her right hand;
In her left hand are riches and honor.
Her ways are ways of pleasantness,
And all her paths are peace.
She is a tree of life to those who take hold of her,
And happy are all who retain her.

10. HOW
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11. Our Why
CHARITIES AND CAUSES
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Our goal is to be a
valuable resource
for individuals and
charities by offering
the community
information to get
involved in causes
they care about.

12. Our How
MEMBERSHIP KIT
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C.A.R.E. PACKAGE
Mock-up of our membership kit to be given to interested agents.

13. Our How
MEMBERSHIP KIT
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Purpose: A customer engagement
tool for members
• Assets include:
• USB containing Content &
Branding Solutions
• Sample Marketing Tools for
sellers
• Engaging Listing Package &
Connection Forms
• Membership Lapel Pin
• Education & Scripts to connect
with clients & prospects
• C.A.R.E. Network Materials
including Joseph’s Story

14. Our How
MEMBERSHIP KIT
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PARTNERSHIP DEVELOPMENT
• Currently exploring
partnerships for express
printing of listing materials
for membership (Staples)
• Developing collateral assets
from affiliated partners
• Provides initiation about
online resources &
education

15. Our How
EDUCATION & TRAINING
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16. Our How
EDUCATION & TRAINING
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• Daily/Weekly inspirations and videos on
purpose & connection
• Video & content on health, wealth & happiness
• Branding solutions along with training & assets
• Blogs/webinars on topics such as social
entrepreneurship/cause marketing

17. Our How
EDUCATION & TRAINING
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• Interviews with Industry Experts & People of
Influence
• Up-to-date information for social media,
trends & solutions by producing weekly,
relevant content for our members to share
• We help our agents stay top-of-mind to their
sphere of influence by providing them
campaigns & assets
CONTINUED

18. Our What
RESEARCH
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A Research Study was conducted by Joseph Luczaj, a Research
Librarian, a Mastery Level-Harvard MBA Business Coach, and with help
from the Crummer Graduate Program at Rollins College. The research
concluded the below factors below were the looming problems facing
today’s agents:
• Purpose
• Branding & the ability to be unique and stand out in a crowd
• Tax & Business Solutions
• Marketing & Social Media
• Ability to stay top of mind to your sphere of influence
C.A.R.E. Network provides value by
providing education
and simple solutions for these issues

19. WHAT WE DO
19

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BUSINESS STRUCTURE
10%
9%
10%
10%
10%
51%
WildFire Ranch Tithing
Joseph Foundational Members
Talent & Investors Production-Based Bonuses

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M - Media/Marketing
CC - Carpenters of Creativity
AP - Affiliated Partners
SE
E
M
CS
AP
ABE - Education
WM- Wisdom Miners
AP - Affiliated Partners
SE - Sales & Events
MGR - Manager
AGW - Ambassadors of Goodwill
AP - Affiliated Partners
CS - Customer Services
AC - Agents of Change
AP - Affiliated Partners
AB - Advisory Board
Faith
Education
Health/Wellness
Real Estate
Business
Legal
Marketing
Development
CC
CC
AP
AP
AP
WM
AP
AP
AGW
AP
AC
AC
Activities
Video & Editing
Content Creation
Content Curation
Social Media
Campaigns
SEO
Design
Photography Activities
Sales Presentations
Marketing Events
Leads Promotion
Sales Webinars
Membership Acquisition
CRM
Activities
Coaching & Mentoring
Podcasts &Videos
Webinars
Instructional Design
Curriculum Development
Educational Modules
Classes/Courses
Production/Design
Activities
Bookkeeping,
Accounting Services
Member Services/
Retention
Membership
Billing
MGR
AGW
LOVE &
CULTURE
WM
ORG CHART

22. AMBASSADOR OF GOODWILL (ISA)
Our What
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• Avatar and hiring process to yield 2 per market with
regional manager
• AGW Will produce 75 mets a week into a database and
will be categorized into a CRM
• They will use systems, programs, door knocking and
calling to meet these prospects. Prospects will be
chosen by zip code, neighborhood and average sale
price.
• It is our goal to increase our database by 7,200 mets per
market per year. We believe with proper execution this
program will produce thousands of referrals per year for
our members. The referral portion will be C.A.R.E.
Network revenue.
LEAD GENERATION

23. To help people.
To have good relationships with others, to have a
family, to be positive and energetic
Make a difference, Travel
Gratitude, Faith, Trustworthy, Knowledge,
Caring, Driven, Problem Solving, Coachable
Finding a job they can bring meaning and purpose
to their lives. A job in which they can grow with
upward mobility. Finding stimulating work.
Challenges with school,
Finding purpose,
Finding a meaningful career
Bible, Self-help, how to…, History & romance Developing Influence,
Helping each other grow
Become the best version of yourself,
Culture, Grow and help others,
Be a Market Disruptor,
We will help you achieve
your goals
“This is more about you and less about us”
Front Line of CARE network
Ambassador of Goodwill
18-3021
F
S
n/a
Orlando, Florida
When you give you get,
When you take you lose.
You can make it or break it
the way you choose
Student/ Young Professional
Ambassador of Goodwill
35k
HS & Some College
Adventurous, Fun, Go-Getters,
Socialize, Life of party,
YouTube, Entrepreneur.com, TED.com
Good Housekeeping, O Magazine, Fortune,
INC,Entrepreneur, Architecture Now
Mission Trips, Winter Music Conference,
UPW, Amway/MLM
Tony Robbins, Gary V, Tai Lopez,
Social Media, Online
As Employees
Our What
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24. Our What
MEMBER ACQUISITION
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• Focus on the Owl “The Who”
• Foundational 100
• Referral offerings to members
• Online webinars & Social Media Marketing
• How-to & instructional online videos
• Presenting at Industry Conferences
• Prospect at Real Estate Schools
• Target a database for the RIGHT Agents
• Recruiting advertisements

25. Our What
LINKS
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• Website:
• www.wearecarenetwork.com
• www.carenetworkagents.com

26. Our What
CUSTOMER SERVICE
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• Our goal is to provide world-class service
through our Agents of Change
• The implementation of survey’s will allow us to
serve our members best
• We are currently exploring options and
solutions to find leverage in this area

27. WHAT WE CAN OFFER
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• Install a KW Partner to our team and build down-line
• Development of education & webinars including
social entrepreneurship & cause marketing
• A positive effect on production numbers
• Provide a trusted connection to the community
• Development a powerful recruiting tool
• Integrate with next level innovation and purpose

28. OUR REQUEST
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• Review our organization and business model.
• Your opinion and advice on how we can improve
• Continued exploration on how we can serve
each others purpose
• An introduction to 5 people who would like to
know more about this project

29. FOUNDER
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An energetic and positive force for good,
with an inspiring mission to change the world
Joseph Luczaj is a proud Father led by faith. He is an Ambassador of
Good Will, entrepreneur, and mentor. An early education in mechanics
has proved invaluable helping to sharpen his driving force of helping
others by diagnosing and solving problems. From a young age Joseph
persevered through challenging circumstances and learned to foster
meaningful relationships, all of which have helped him thrive in the real
estate industry.
Currently the broker of Sun State Commercial, Joseph has been licensed
in Florida since 2002. With an inspiring and contagious personality, he is
driven by his passion to not only open but to provide sustainable funding
for the WildFire Ranch, a home school farm for children. In 2016, he
founded the C.A.R.E. Network, the vehicle to do just that.
Joseph cherishes time with his two beautiful, college-age daughters, the
love of his life, Melina and her children. Joseph strives to be a beacon of
light; he is most grateful for the little things surrounding us and the
empowering belief that every day we are free to choose our path.
JOSEPH LUCZAJ,
AMBASSADOR OF GOOD WILL
C.A.R.E. NETWORK FOUNDER

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