Florence Stuart-Leach, digital editor, WaterAid Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. How not to
make a boring,
corporate
annual report
in the digital
age

2. Who we are and why
the fingers?
In 2015/16 we reached 1.9
million people with clean water
3 million with a decent toilet
and 4.7 million with good
hygiene.
Together, these three things
change lives.

3. We went digital! But why?
• Cost (if you abandon print)
• It appeals to a broader audience
• It’s trackable
• It’s an awful lot more engaging

4. We turned this…

5. Name Surname
Title/Team
Into this… visionwithinreach.wateraid.org

6. 1. Tell a
story

7. 2. It’s how it
makes you
feel

8. ©PictureCredit/Photographer
3. Put your
supporters
first

9. There is still a lot
to do, but together
we’re making real
progress.
4. It doesn’t
need to cost
the earth…
🌍

10. Our digital report
reached three times
the number of
people as the print
version. But we
could have done
even better.
5. You need
a promo
plan

11. Thanks!
Flo Stuart-Leach
Digital Editor
WaterAid
@Floss422

12. Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk

13. 28 September 2017
Seminar
London
#CCcharityimpact
Communicating your
charity’s impact
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