Visual search is altering how consumers search, as well as the benefits that it offers to marketers. Here’s your guide on how to leverage it.

1. VISUAL SEARCH MARKETING:
HOW TO ADAPT IT IN 2022
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2. What Is
Visual Search Marketing?
Visual search is a sort of search that employs
artificial intelligence (AI) technology to aid
consumers in locating things using real-world
visuals rather than words. When someone
conducts a visual search, they are seeking a
product by looking at a picture rather than typing
in various keywords into a search engine in the
hopes of finding it.
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3. Four Ways To Leverage
Visual Search Marketing
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Create A
Pinterest
Account
Add Images
To Your
Website
Optimize
Your
Website’s
Images
Optimize
Your
Website’s
Images

4. Create A Pinterest
Account
Concentrate your efforts on Pinterest
advertising, and make sure that your
ads incorporate visual search
capabilities. Make sure you know your
platform's audience and tailor your
adverts to their specific requirements
and desires.
hello@propelguru.com +1-604-256-0821

5. Add Images To Your
Website
Consider including image search into your
website's offering. This means that when
consumers are interested in your goods, picture
search will be available on several platforms
using the catalog of products you have
highlighted online.
hello@propelguru.com +1-604-256-0821

6. Optimize Your
Website’s Images
Make sure your product photos are optimized.
These photos should be appropriately sized and
clear, but they should also be optimized for visual
display and search on both desktop and mobile
devices.
hello@propelguru.com +1-604-256-0821

7. Consider Images To
Be SEO Assets
Previously, picture optimization was considered
an afterthought, but that will no longer be the
scenario if photos become a core component of
what users are looking for. If this is going to be
used in the search functionality, add descriptive
alt image descriptions and picture titles.
hello@propelguru.com +1-604-256-0821

8. THANK YOU
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