2. What is Customer Acquisition?
Acquiring new customer is an imperative aspect
of any business organisation and customer
acquisition is a best technique for doing this. It
is the process of acquiring a new customers for
business or converting existing prospects into
lead. The importance of customer acquisition
varies according to the specific business
situation of an organization. But without the right
tool, knowledge or help, business often waste
its precious resources by focusing on wrong
elements.
4. Customer acquisition cost
Customer acquisition cost is the cost associated
with convincing a consumer to buy your product
or service, including research, marketing, and
advertising costs. An important business metric,
customer acquisition cost should be considered
along with other data, especially the value of
the customer to the company and the resulting
return on investment (ROI) of acquisition. The
calculation of customer valuation helps a
company decide how much of its resources can
be profitably spent on a particular customer.
5. Agents point of view:-
1. Appointment Setting
Agents will make all possible efforts and work on
certain things for growing their business:
Quality consumer and business lead efficiently
Give accurate decision by adopting professional
approach
create interest and provide compelling information
set sales appointment with interested prospects
conduct face-to-face appointments
6. 2. Order-Processing
It is a wide term that is used to recognize the
processes and method to find out the most
eligible and reliable new customer. There are
multifarious diverse strategies that are used as
a bait for gaining the process. While some
methods are more effectual with precise types
of clients. For involving new customers into
your product you must have attain number of
ideas to engaging them towards your services.
3. Cross-Selling Activities
It is the art of getting a customer to buy
something else along with the product they
have already chosen. It is the strategy that
7. 4. Target Prospects
First identify your prospective customers by
using specialized research, market survey,
psychographic profile and analytical tools and
it is imperative to find those customers that
are perfectly matching to your objectives. By
creating more targeted and relevant
messaging for your offers, you will improve
your customer acquisition activity.
8. Conclusion
Customer Acquisition is a vital factor for the
development of any business, that calls for
gaining new customers and also has capability
to hold the clients. Though it stands to be a key
objective, it creates challenges such as
potentially high advertising expenses and efforts
required to lock a sale.