The document discusses how to develop vision and mission statements for an organization. It states that a vision statement conveys the organization's dreams and goals in a broad, inspiring way, while a mission statement more concisely explains what the organization does and why. It recommends gathering input from stakeholders and deciding on the organization's focus before drafting the statements. Examples of vision and mission statements are also provided.

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Proclaiming Your Dream:
Developing Vision and Mission Statements

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What is a vision statement?
• Your dream:
• Shared
• Broad
• Inspiring
• Easily communicated

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What is your mission statement?
• What is to be done and why:
• Concise
• Outcome-oriented
• Inclusive

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How do you create vision and mission
statements?
• Learn what is important to people in your community.
• Listening sessions or public forums
• Focus groups
• Interviews
• Decide on the general focus of your organization.
• Topic
• Scope
• Develop your vision and mission statements.
• Obtain consensus on your vision and mission statements.
• Decide how you will use your vision and mission statements.
• Letterhead
• Website
• Giveaways
• Press kit
• Interviews
• Annual report

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Examples of Vision Statements
• "Healthy adolescents"
• "Healthy babies"
• "Caring parents"
• "A community of hope"
• "Safe sex"
• "Teen power"
• "Caring relationships"

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Examples of Mission Statements
• Building a healthy community through a
comprehensive initiative to promote jobs,
education, and housing.
• Promoting adolescent health and development
through school and community support and
prevention.

7. Copyright © 2014 by The University of Kansas