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Copyright © 2014 by The University of Kansas
Organizing a Conference
Copyright © 2014 by The University of Kansas
What is a conference?
• A conference is a gathering of people with a
common interest or background, with the purpose
of allowing them to meet one another and to learn
about and discuss issues, ideas, and work that focus
on a topic of mutual concern.
• There are different types of conferences:
• Academic.
• Professional association.
• Training.
• Issue- or problem-related.
Copyright © 2014 by The University of Kansas
Why organize a conference?
• There’s an issue that needs examining.
• The field needs a conference.
• Your organization or group wants to start an annual
gathering.
• There’s a crisis or opportunity that should be
addressed.
• You want to establish the legitimacy of the field.
• Feedback from the field or the community demands
it.
Copyright © 2014 by The University of Kansas
Why organize a conference?
• A funder demands it.
• You want to enlist people to advance the field,
either through their work or through advocacy.
• It’s a matter of prestige, credibility, or credentials
for you or your organization.
• It’s part of your job.
Copyright © 2014 by The University of Kansas
Who might organize a conference?
• Professional associations and organizations.
• Government agencies.
• Coalitions.
• Individual organizations.
• Educational institutions.
• Advocacy or community activist groups.
• A group with a stake or interest in the subject of the
conference.
Copyright © 2014 by The University of Kansas
When should you organize a
conference?
• When you want to educate the field, a particular group, or
the public about an issue.
• When you want to gather people with expertise to address
an issue that needs to be addressed, or to work on a
problem.
• When new work in the field needs to be publicized.
• When you want to energize or reenergize people about their
work.
• Annually, to bring the field, profession, coalition, or interest
group together to learn, network, celebrate successes, and
work through challenges.
Copyright © 2014 by The University of Kansas
How do you organize a conference?
• Create an infrastructure by:
• Choosing an organizing team or committee.
• Appointing a coordinator.
• Setting up a communication system.
Copyright © 2014 by The University of Kansas
How do you organize a conference?
• Plan the conference by:
• Agreeing on the purpose of the conference.
• Identifying your target audience.
• Setting a length and date.
• Planning the content.
• Addressing logistics.
• Clarifying coordination and troubleshooting.
Copyright © 2014 by The University of Kansas
What to do
• Publicize the conference.
• Register participants.
• Recruit presenters.
• Run the conference.
• Evaluate the conference.

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Marketing Elements.ppt

  • 1. Copyright © 2014 by The University of Kansas Organizing a Conference
  • 2. Copyright © 2014 by The University of Kansas What is a conference? • A conference is a gathering of people with a common interest or background, with the purpose of allowing them to meet one another and to learn about and discuss issues, ideas, and work that focus on a topic of mutual concern. • There are different types of conferences: • Academic. • Professional association. • Training. • Issue- or problem-related.
  • 3. Copyright © 2014 by The University of Kansas Why organize a conference? • There’s an issue that needs examining. • The field needs a conference. • Your organization or group wants to start an annual gathering. • There’s a crisis or opportunity that should be addressed. • You want to establish the legitimacy of the field. • Feedback from the field or the community demands it.
  • 4. Copyright © 2014 by The University of Kansas Why organize a conference? • A funder demands it. • You want to enlist people to advance the field, either through their work or through advocacy. • It’s a matter of prestige, credibility, or credentials for you or your organization. • It’s part of your job.
  • 5. Copyright © 2014 by The University of Kansas Who might organize a conference? • Professional associations and organizations. • Government agencies. • Coalitions. • Individual organizations. • Educational institutions. • Advocacy or community activist groups. • A group with a stake or interest in the subject of the conference.
  • 6. Copyright © 2014 by The University of Kansas When should you organize a conference? • When you want to educate the field, a particular group, or the public about an issue. • When you want to gather people with expertise to address an issue that needs to be addressed, or to work on a problem. • When new work in the field needs to be publicized. • When you want to energize or reenergize people about their work. • Annually, to bring the field, profession, coalition, or interest group together to learn, network, celebrate successes, and work through challenges.
  • 7. Copyright © 2014 by The University of Kansas How do you organize a conference? • Create an infrastructure by: • Choosing an organizing team or committee. • Appointing a coordinator. • Setting up a communication system.
  • 8. Copyright © 2014 by The University of Kansas How do you organize a conference? • Plan the conference by: • Agreeing on the purpose of the conference. • Identifying your target audience. • Setting a length and date. • Planning the content. • Addressing logistics. • Clarifying coordination and troubleshooting.
  • 9. Copyright © 2014 by The University of Kansas What to do • Publicize the conference. • Register participants. • Recruit presenters. • Run the conference. • Evaluate the conference.