Get a basic digital signage primer, tips on planning a strategy and choosing a system, as well as interactive project ideas for your clients…

1. Going Digital:
8 Questions to Ask Your Clients

2. 01
Why Digital Signage?
The Benefits
| Going Digital

3. The Benefits
• Improve engagement across audiences
• Deliver more messages, more frequently
• Show a broad mix of media and data
• Control where and when messages play
• Offer interactivity to improve experience
• Improve safety with alerts
• Reduce paper and waste
| Going Digital

4. 02
Digital Signage System
The Basics
| Going Digital

5. The Basics
• Displays
• Software (always before hardware)
• Hardware
• Infrastructure
| Going Digital

6. 03
8 Questions to Ask
Your Clients
| Going Digital

7. 1. Why do they want
digital signage?
• Establish the client’s goals
• Is it for employees, visitors, both?
• Discuss the desired experience for each
audience in detail
| Going Digital

8. 2. What does each
audience need?
• Do research in advance
• Ask everyone involved in communications
• Conduct surveys to find what audiences want
• Watch visitors to see bottlenecks or areas of
confusion
| Going Digital

9. 3. Who will own the
system?
• Designate a champion
• Without one, the system will be orphaned
• Content has to be effective and fresh
• Ongoing updates, user roles, training
| Going Digital

10. 4. What kind of content do
they want to show?
• Define different information sets for individual
audiences
• Data integration and auto-updating content
• Map out what shows where
• Match content to the experience
| Going Digital

11. 5. Would interactive
improve the experience?
• Touchscreens are more engaging
• Wayfinding and directories, donor boards,
café menus, queuing systems
• Anywhere you can reduce wait time or
improve the visitor experience
| Going Digital

12. 6. Do they need help
managing spaces?
• Extend signage to meeting rooms, shared
spaces, office hoteling
• Show schedules and messages outside each
space
• Interactive or static screens
| Going Digital

13. 7. Do they have a budget
in mind?
• New project, update or expansion?
• Outline the resources they can commit in
terms of timelines and funding
• Funding or grant options
• Plan for expansions
| Going Digital

14. 8. Do they have an
integration partner?
• Consultants, integrators, vendors
• Bring everyone in at the beginning
• Spec and quote system, screen placement,
user roles, etc.
• Discuss financing, site licenses
• Suggest a pilot before purchase
| Going Digital

15. | Going Digital
Want to learn more about
Digital Signage and questions you need to
ask your clients?
Contact us for a FREE DEMO today at
www.visix.com/contact