Visix what is digital signage break through the clutter
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Learn the basics about digital signage and how it helps with employee engagement, student engagement and communications in this quick presentation…
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Visix what is digital signage break through the clutter
- 1. 230 Scientific Drive . Norcross, GA 30092 USA . 800.572.4935 . www.visix.com . salesteam@visix.com Break Through the Clutter WITH DIGITAL SIGNAGE
- 2. LCD displays electronic billboards Room Signs projection screens video walls TVs desktop monitors TABLETS smartphones TOUCHSCREENS KIOSKS Ticker Boards What is Digital Signage?
- 4. 70% of USA workers feel they are “not engaged”
- 5. ENGAGEMENT THROUGH EFFECTIVE COMMUNICATIONS Why Engagement Matters 21% Higher productivity 10% Higher customer ratings 22% Higher profitability 28% Less shrinkage 41% Fewer quality defects 48% Fewer safety incidents 37% Lower absenteeism Up to 65% lower turnover
- 6. Higher Student Involvement Higher Student Engagement More School Spirit More Retail & Food Sales Increased Feeling of Community Increased Event Attendance Improved Campus Life Satisfaction Improved Campus Safety ENGAGEMENT THROUGH EFFECTIVE COMMUNICATIONS Campus Impact
- 7. Why Digital Signage Deliver more messages, more frequently Show a broad mix of digital content types Improve safety with alerts Offer interactivity to engage users Control where and when messages play Reduce paper and waste
- 8. Pixels v. Paper Digital Signage Printed Communications Modern delivery system Traditional medium One-time system purchase cost Rising and ongoing costs Virtually unlimited audience Set number of printed pieces Dynamic, bright, with motion Static, still imagery Unlimited messages on screens Restricted amount of space Easy message correction & retirement Message is set once printed Send to desktops & personal devices Limited to print formats No paper, inks or waste generated Paper and environmental waste Use audio to draw attention No audio Offer interactivity via touchscreens No interactivity
- 9. Reduce costs: ◦ Deliver information more efficiently ◦ Reduce the cost per communication ◦ Improve the reliability of communications ◦ Leverage existing infrastructure and resources ◦ Reduce time to create and deliver communications ◦ Reduce training costs ◦ Minimize reliance on printed materials Generate revenues: ◦ Improve brand/product/event awareness ◦ Increase sales/attendance/engagement ◦ Reduce perceived wait times ◦ Improve cross-selling ◦ Collect advertising revenues Bottom Line Results
- 10. How Digital Signage Works
- 13. .Reach all your employees .Highlight key messages .Approach situations proactively .Achieve goals with current performance data .Conduct ROI activities .Update employees on company news .Maintain consistency of brand and message .Reduce response time to problems and crises .Minimize micro-managing by keeping everyone up to date .Recognize employee contributions and achievements Why Digital Signage for You
- 14. 1. Involve the right people 2. Define your goals 3. Clearly define the content 4. Do a networking survey 5. Create your budget 6. Choose software before hardware 7. Don’t skimp on hardware 8. Do a pilot before launching system-wide 9. Make a fuss 10. Keep it easy 11. Content is king 12. Keep it Fresh 13. Measure Success Steps to Successful DS
- 15. Copyright © 2015 Visix, Inc. All rights reserved Want to learn more about using Digital Signage to engage your audience? Contact us for a FREE DEMO today at www.visix.com/contact
Editor's Notes
- Any screen can be a digital sign