Mobile apps have become an important part of marketing strategy as smartphone ownership increases and users download more apps. Customers can now be reached 24/7 through private-label mobile apps that provide location services, notifications, and interactive tools. Tablet usage is also growing rapidly, and tablets are well-suited for transforming print publications into interactive experiences through added multimedia, forms, and analytics. Mobile apps allow businesses to save on postage, improve advertising and customer service, and generate new revenue streams.