Flagstaff Cool Zone Promotion Generates Over 2 Million Impressions
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September 23, 2015 the Flagstaff CVB was honored by DMA West as a recipient of their "Best Idea" awards. As part of the honor, the CVB presented the #VisitCool and Flagstaff Cool Zone campaign at the annual Marketing Summit.
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Flagstaff Cool Zone Promotion Generates Over 2 Million Impressions
- 1. #VisitCool Flagstaff Cool Zone By: Heather Ainardi Flagstaff Convention and Visitors Bureau
- 5. #VISITCOOL This past July the CVB launched a year-long promotion in the Phoenix metro area. Promotion includes: • Online & social advertising • Video & pre-roll advertising • Inclusion in print advertising • Flagstaff Cool Zone • Valley-wide activations • VisitCool.com • Giveaways and scavenger hunt
- 6. #VISITCOOL Partners: • Absolute Bikes • Arizona Snowbowl • Babbitt’s Backcountry • Bearizona • Flagstaff Extreme • Grand Canyon Railway • Little America Hotel • Lowell Observatory • Meteor Crater • Mountain Sports • NAU
- 7. VISITCOOL WEBSITE • Partner deals • eNews sign up • Video playlist • Social media • Hotel booking engine • 1,833 sessions • 2:13 time on site
- 8. ADVERTISING • Pre-roll and YouTube • Radio Package • Temp based mobile • Facebook • 2,022,848 impressions • 6,900 clicks • CTR of .34%
- 9. FACEBOOK • 2,035 clicks to website • 36,017 video views • 1,606 clicks • 4,924 new fans
- 10. #VISITCOOL Launch: • 2 days • 8 locations • 17 tons of ice • 20 brand ambassadors • Nearly 100,000 impressions • 500+ giveaway entries • 300+ free snowboard lessons
- 11. #VISITCOOL -Flagstaff Cool Zone -Paradise Valley Mall -Superstition Springs Center -Arizona Mills -Chase Field -Westgate Fireworks Fest -Scottsdale Fashion Square
- 34. Media: • 11 television spots • Nielsen Audience: 554,190 • Value: $35,064
- 38. FY 2016 Flagstaff Cool Zone
- 40. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
- 41. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
- 42. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
- 43. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
- 44. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
- 46. #VISITCOOL Scavenger Hunt Other rack cards include: • Flagstaff Visitor Guide • Explore Flagstaff Guide • Choose Flagstaff Top 10
- 47. #VISITCOOL Year-long promotion • Ad placements • Search campaign • Activations • Seasonal deals
- 48. Thank you!