Reach the Largest Multicultural Audience in the Country!MAY 2013
MocoSpace is the largest multiculturalmobile web community in North America!!• Over 35,000,000 registered members !• Users spend an average of 20 minutes on site every day!• Over 8 million monthly unique users!• Leader in Hispanic and African American mobile trafﬁc!• Ranked #1 Mobile Phone Website (Experian Hitwise)!For a multicultural, on-the-go generation, MocoSpaceis the mobile community of choice for playing games,making friends, having fun and staying connected. !2!
3!Top African American Ad Source – ComScore#1 total unique users on Android!More minutes spent on MocoSpacethan all other top 10 sites combined!
• MocoSpace has been nominated for two Portada Awards in the Top Hispanic Digital AdCampaign Plan and Execution category.!• The Experian Hitwise data featured is based on US market share of visits as deﬁned by the IAB,which is the percentage of online trafﬁc to the domain or category, from the Experian Hitwisesample of 10 million US internet users.!PORTADA NOMINATIONS! HITWISE!4!
• MocoSpace is the largest mobile gaming community in North America. !• Exclusive games partner for Univision!!• Power mobile games for AOL’s Games.com !5!
• MocoSpace’s social platform allows unique targeting capabilities.!• Targeting includes: Age, Gender, Ethnicity, Location, Device, Carrier and Platform. !• Over 80% are 21+ yrs old. !ETHNICITY!GENDER! PLATFORM!AGE GROUP!The !MocoSpace !Audience!6!
High Impact Display! Social Engagements! In-Game Placements!7!
IAB Standard Banners, Interstitials,Rich Media and Video Banners!Target audience by: Age, Ethnicity,Location, Gender and Site Features(Games, Chat, etc)!Supportsvideo content& rich media!
• Tap-to-expand and auto-expanding banner units!• In-banner video and video interstitials!9!
• Custom made banner unit i.e. in-banner video or mini-game within banner unit!• MocoSpace builds and serves the creative!• Target based on demo/geo data!• MRAID Compliant!10!
• Video-centric fan pages award userbadges for watching sponsored content!• Video can be added to takeovers formaximum impact.!• Award users gold to display sponsoredvideo on their proﬁle!
12!Tablet banners andinterstitials available,including rich media unitsand video placements!Optimized Tablet Units
MocoSpace provides the ultimate social environment for branded content.!13!
14!MocoSpace provides the ultimate social environmentfor branded content through Fan Page engagement.!Identity Thief Campaign!• Over 51,000 Badges Awarded in 2 weeks!• Over 450,000 Fan Page Views!• Over 10% CTR on Interstitial Units!MOBILE VIEW !Socially Integrated Campaigns
15!Theatrical and Television CampaignsEl Lucahador / MTV3 Campaign!• Over 30,000 Badges Awarded in 2 weeks!• Over 200,000 Fan Page Views!• Over 7% CTR on Interstitial Units and 8% on Takeovers!Connect with fans andprovide up to the minuteinformation on releases and !
16!Create engagement around featured content!Sinister Theatrical Campaign !• Over 100,000 fans Badges awarded in 2 weeks!• Over 150,000 Fan Page views in 2 weeks!• Over 200,000 Video Views!Theatrical and Television Campaigns
17!Over 1 million eCards are sent by MocoSpace members daily to MocoSpace Inboxes, external emails and phone numbers.
Video Feature, HomePage, Music FeatureTakeovers!18!