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#VisitCool Promotion

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This past July I lead the #VisitCool project, launching the yearlong marketing initiative with a 2-day interactive "frozen" campaign. This presentation highlights the eight locations, brand ambassadors, marketing support and social media campaign. Additionally, we relaunched the Flagstaff Cool Zone with an activation in early August. Project videos available at https://www.youtube.com/watch?v=11dxVNoIIaM

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#VisitCool Promotion

  1. 1. Flagstaff Cool Zone September 8, 2015 By: Heather Ainardi Flagstaff CVB
  2. 2. #VISITCOOL This past July the CVB launched a year-long promotion in the Phoenix metro area. Promotion includes: • Online & social advertising • Video & pre-roll advertising • Inclusion in print advertising • Flagstaff Cool Zone • Valley-wide activations • VisitCool.com • Giveaways and scavenger hunt
  3. 3. #VISITCOOL Partners: • Absolute Bikes • Arizona Snowbowl • Babbitt’s Backcountry • Bearizona • Flagstaff Extreme • Grand Canyon Railway • Little America Hotel • Lowell Observatory • Meteor Crater • Mountain Sports • NAU
  4. 4. VISITCOOL WEBSITE • Partner deals • eNews sign up • Video playlist • Social media • Hotel booking engine • 1,833 sessions • 2:13 time on site
  5. 5. ADVERTISING • Pre-roll and YouTube • Radio Package • Temp based mobile • Facebook • 2,022,848 impressions • 6,900 clicks • CTR of .34%
  6. 6. FACEBOOK • 2,035 clicks to website • 36,017 video views • 1,606 clicks • 4,924 new fans
  7. 7. #VISITCOOL Launch: • 2 days • 8 locations • 17 tons of ice • 20 brand ambassadors • Nearly 100,000 impressions • 500+ giveaway entries • 300+ free snowboard lessons
  8. 8. #VISITCOOL -Flagstaff Cool Zone -Paradise Valley Mall -Superstition Springs Center -Arizona Mills -Chase Field -Westgate Fireworks Fest -Scottsdale Fashion Square
  9. 9. #VISITCOOL SCOTTSDALE FASHION SQUARE
  10. 10. #VISITCOOL SCOTTSDALE FASHION SQUARE
  11. 11. #VISITCOOL SCOTTSDALE FASHION SQUARE
  12. 12. #VISITCOOL SUPERSTITION SPRINGS CENTER
  13. 13. #VISITCOOL SUPERSTITION SPRINGS CENTER
  14. 14. #VISITCOOL SUPERSTITION SPRINGS CENTER
  15. 15. #VISITCOOL SUPERSTITION SPRINGS CENTER
  16. 16. #VISITCOOL PARADISE VALLEY MALL
  17. 17. #VISITCOOL PARADISE VALLEY MALL
  18. 18. #VISITCOOL ARIZONA MILLS
  19. 19. #VISITCOOL ARIZONA MILLS
  20. 20. #VISITCOOL CHASE FIELD
  21. 21. #VISITCOOL CHASE FIELD
  22. 22. #VISITCOOL CHASE FIELD
  23. 23. #VISITCOOL CHASE FIELD
  24. 24. #VISITCOOL CHASE FIELD
  25. 25. #VISITCOOL CHASE FIELD
  26. 26. #VISITCOOL ARIZONA MILLS
  27. 27. #VISITCOOL ARIZONA MILLS
  28. 28. #VISITCOOL FLAGSTAFF COOL ZONE
  29. 29. #VISITCOOL FLAGSTAFF COOL ZONE
  30. 30. #VISITCOOL FLAGSTAFF COOL ZONE
  31. 31. #VISITCOOL FLAGSTAFF COOL ZONE
  32. 32. #VISITCOOL WESTGATE FIREWORKS FEST
  33. 33. #VISITCOOL WESTGATE FIREWORKS FEST
  34. 34. #VISITCOOL WESTGATE FIREWORKS FEST
  35. 35. #VISITCOOL WESTGATE FIREWORKS FEST
  36. 36. #VISITCOOL WESTGATE FIREWORKS FEST
  37. 37. #VISITCOOL Media: • 11 television spots • Nielsen Audience: 554,190 • Value: $35,064
  38. 38. FY 2016 Flagstaff Cool Zone
  39. 39. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
  40. 40. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
  41. 41. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
  42. 42. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
  43. 43. FLAGSTAFF COOL ZONE 8.7.15 RELAUNCH
  44. 44. #VISITCOOL Scavenger Hunt Other rack cards include: • Flagstaff Visitor Guide • Explore Flagstaff Guide • Choose Flagstaff Top 10
  45. 45. #VISITCOOL Year-long promotion • Ad placements • Search campaign • Activations • Seasonal deals
  46. 46. Thank you for your support

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