4. Preamble
RiverWood Ensemble Film Makers Association (RiverWood)
is an association of upcoming Film Producers.
We have 240 members from every corner of Kenya
We supply our movies to every Broadcast station in the land
We also send our movies to Distribution Networks across the
world
And we have a vibrant DVD market
Finally we have a strong presence online with our YouTube
RiverWoodTV Channel
9. DVD Network
• We work with the national vendors association
called EDAK
• Entertainment Dealers Association of Kenya
• They have 600 members countrywide in every corner
of Kenya
• Balozi does the analytics and aggregation support
10. Online Presence
• Online we have the really classy channel
“RiverWoodTV”
• On www.youtube.comriverwoodtv
• Vernacular films
• Comedy from all corners of Kenya
13. What do we do?
We look for, and
produce, good quality
movies and TV shows and
promote them to
maximize their potential
both in popularity and in
financial returns
This includes:
•Content Aggregation
•Format Development
•Branding & Marketing
•Financing Productions
•Sales & Distribution
14. Marketing Activities
MARKETING!!
Red Carpet
VIP Invites
Media Coverage
Newspapers
TV
Radio
Social
FB
Twitter
Blogs
Youtube
Net
Magazines
Ours
Others
Below the Line
PR Stunts
CSR
Merchandise
Below the Line
15.
16.
17.
18.
19.
20.
21. Marketing Role
• Create RiverWood Brand
• Create brand image for each movie
• Carry out Photo Shoots and Behind the Scenes
• Develop PR stunts and CSR activities
• Develop Celebrity Stars
• Social Media hype and management
• Magazine production and distribution
• Website updates and spruce up regularly
www.baloziproductions.co.ke
26. Expectation vs Reality
• Licence fee of Kshs 150,000 per 1 hour of
content
• Vs Kshs 60,000 per hour of content
• 4 hours per day of content Kshs 600,000
• Vs 1 hour a day of content Kshs 60,000
• Monthly contribution to Industry per
Channel Kshs 12,000,000
• Vs Best Case Scenario Kshs 1,200,000
27. What needs to be done!
Capital
Investment
Partnering
Channels
Strength in
Numbers
Target
Niche
Advertisers
Fund Cost
of
Production
Universal “Film”
Fund
Marketing
&
Distribution
Part of Cost of
Production
28. Enforce the Law
• CA
• KFCB
• Kenya Police
• Performers Rights Society of Kenya
• Kenya Media Owners Association
29. Our Future
Kenyans who have received international
recognition and nomination for international
awards have shown that investing in the arts and
entertainment sectors will not only create jobs;
it will boost tourism, and promote our culture
around the world. To that end we will legislate to
increase local content to 60% from the current
40% in local free-to-air TV channels.
His Excellency President Uhuru Kenyatta on the
opening of 11th Parliament on 16th April 2013
30. Thank you very much
Mwaniki Mageria
RiverWood Ensemble
18th May 2016