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May 9, 2011 Bom dia Buenosdías by Regev Yativ, President & CEO            regev_yativ@magicsoftware.com  Magic Software Enterprises Americas  www.magicsoftware.com
Magic Software At a Glance 10 years with Magic Software EMEA APAC Americas Delivering Software Globally Serving more than 50 countries 24/7 Follow-the-sun Support Global Professional Services teams Public Company (NASDAQ:MGIC) US headquarters: California Public since 1991 Revenue $88.6M (2010) Member of Asseco Group (0.5B) 3000+ Business Partners WW 2
Alliances, Partnerships and Certifications
Magic’s Technology Stack The uniPaaS application platform enables organizations to develop or enhance any type of business application and deploy it as: Client Server, RIA, Mobile and Cloud.  iBOLT Integration Suite offers code-free integration that transforms data, routes messages and orchestrates business processes between applications and users.
A Great Year for Magic 2010 ver 2009 saw 78% Revenue Growth Investor’s Business Daily Placed Magic Software in the top 1% of All Publicly Traded Companies in Terms of Financial Performance (Sustained Earnings Growth) Many New Customers Worldwide Stock up by ~300% uniPaaS 1.9 stable, solid, uniPaaS JET released
Stable Partner (NASDAQ MGIC  – stock * 7 in the last 6 months)  6
 Magic LAM at a Glance Presence in 18 location in LAM 20 distributors  Strong presence in Brazil and Mexico Lucrative customers base – from Volvo Bto CITEC Mexico 700 Business Partners  Sales increase 20-30% yearly Magic is currently working on ways to grow this market strategically 7
The Wind of Change
 The Gathering Storm that changes IT landscape Four Billion people have mobile phones One billion people connected to the Internet Five Hundred Million+ people use social media
The World On My Cell
Multiplatform Mobile is a must
The Internet - A Gateway to Human Knowledge
Social Media : Brazil 3rd in Twitter use – one in five users, or 23.7%! http://g1.globo.com/tecnologia/noticia/2011/04/brasil-e-o-3-pais-que-mais-usa-o-twitter-diz-pesquisa.html
 “New Users, New Software”
A Rich User Experience
  The Impact on Software Users Demand A New Experience: Rich & graphic Straightforward Clean Uncrowded Accessible everywhere Real time Interoperable
Mobility
Impact of Mobility on Software Before 90% Functionality 10% User Experience Office Accessibility  Office Security Repetitive Tasks and Disengagement 	 After 100% Functionality 100% User Experience Constant Accessibility Mobile Security No Disengagement, Real Time, Agility
The Social Media – the Real Time Revolution
From Ground to CloudMagic Provides the Full Technology Stack to Handle all Your Challenges
UniPaaS Client-Server:Two Feet on the Ground
Jump higher with RIA & Mobile Reduce TTC  (Time To Cloud)  Cache Cache Cache RIA Client RIA Client RIA Client   The Internet Web Server Broker Database 22 22
 Catching Clouds with uniPaaS
Business Integration
Magic’s Business Intelligence OEM Scorecards &Dashboards Reporting  OLAP Analysis  Advanced & Ad Hoc Analysis S(x) Alerting & Proactive Notification
Magic is future proofRoad Map Highlights uniPaaS 2.0 –Q3 2011   A new studio: with a Visual Studio shell. C# WPF UI will replace the traditional WIN32 UI (W32 will remain in the product with WPF under a VS shell) Fully integrated .Net functionality / Control. Visual design. .Net Runtime on Windows Much more ! iBolt 3 – released   Q2/2011- uniPaaS RIA client for   Android and iPhone Q4/11-Q12012  Q1 2012 - Magic End to End APAAS (SAAS) platform will be an end to end solution for Magic customers (all in!)
Magic – is the only technology stack that provides all options!  Magic’s technology that can easily take you from “ground to cloud” (with little re-coding) Agile, code free, easy to change technology    No need to dump old code  (re-use legacy) Professional conversion and migrated tools available. Convert again and again into the future (future proof) A technology that drives business  Same budget – double the value  Magic ensures you stay relevant – this will secure your business and/or IT future Walk to the cloud, don’t jump…
Obrigado, Gracias Thank you  Magic Delivers Ground and Cloud! regev_yativ@magicsoftware.com      Follow us:

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The Wind of Change - Regev Yativ

  • 1. May 9, 2011 Bom dia Buenosdías by Regev Yativ, President & CEO regev_yativ@magicsoftware.com Magic Software Enterprises Americas www.magicsoftware.com
  • 2. Magic Software At a Glance 10 years with Magic Software EMEA APAC Americas Delivering Software Globally Serving more than 50 countries 24/7 Follow-the-sun Support Global Professional Services teams Public Company (NASDAQ:MGIC) US headquarters: California Public since 1991 Revenue $88.6M (2010) Member of Asseco Group (0.5B) 3000+ Business Partners WW 2
  • 4. Magic’s Technology Stack The uniPaaS application platform enables organizations to develop or enhance any type of business application and deploy it as: Client Server, RIA, Mobile and Cloud. iBOLT Integration Suite offers code-free integration that transforms data, routes messages and orchestrates business processes between applications and users.
  • 5. A Great Year for Magic 2010 ver 2009 saw 78% Revenue Growth Investor’s Business Daily Placed Magic Software in the top 1% of All Publicly Traded Companies in Terms of Financial Performance (Sustained Earnings Growth) Many New Customers Worldwide Stock up by ~300% uniPaaS 1.9 stable, solid, uniPaaS JET released
  • 6. Stable Partner (NASDAQ MGIC – stock * 7 in the last 6 months) 6
  • 7. Magic LAM at a Glance Presence in 18 location in LAM 20 distributors Strong presence in Brazil and Mexico Lucrative customers base – from Volvo Bto CITEC Mexico 700 Business Partners Sales increase 20-30% yearly Magic is currently working on ways to grow this market strategically 7
  • 8. The Wind of Change
  • 9. The Gathering Storm that changes IT landscape Four Billion people have mobile phones One billion people connected to the Internet Five Hundred Million+ people use social media
  • 10. The World On My Cell
  • 12. The Internet - A Gateway to Human Knowledge
  • 13. Social Media : Brazil 3rd in Twitter use – one in five users, or 23.7%! http://g1.globo.com/tecnologia/noticia/2011/04/brasil-e-o-3-pais-que-mais-usa-o-twitter-diz-pesquisa.html
  • 14. “New Users, New Software”
  • 15. A Rich User Experience
  • 16. The Impact on Software Users Demand A New Experience: Rich & graphic Straightforward Clean Uncrowded Accessible everywhere Real time Interoperable
  • 18. Impact of Mobility on Software Before 90% Functionality 10% User Experience Office Accessibility Office Security Repetitive Tasks and Disengagement After 100% Functionality 100% User Experience Constant Accessibility Mobile Security No Disengagement, Real Time, Agility
  • 19. The Social Media – the Real Time Revolution
  • 20. From Ground to CloudMagic Provides the Full Technology Stack to Handle all Your Challenges
  • 22. Jump higher with RIA & Mobile Reduce TTC (Time To Cloud) Cache Cache Cache RIA Client RIA Client RIA Client The Internet Web Server Broker Database 22 22
  • 23. Catching Clouds with uniPaaS
  • 25. Magic’s Business Intelligence OEM Scorecards &Dashboards Reporting OLAP Analysis Advanced & Ad Hoc Analysis S(x) Alerting & Proactive Notification
  • 26. Magic is future proofRoad Map Highlights uniPaaS 2.0 –Q3 2011 A new studio: with a Visual Studio shell. C# WPF UI will replace the traditional WIN32 UI (W32 will remain in the product with WPF under a VS shell) Fully integrated .Net functionality / Control. Visual design. .Net Runtime on Windows Much more ! iBolt 3 – released Q2/2011- uniPaaS RIA client for Android and iPhone Q4/11-Q12012 Q1 2012 - Magic End to End APAAS (SAAS) platform will be an end to end solution for Magic customers (all in!)
  • 27. Magic – is the only technology stack that provides all options! Magic’s technology that can easily take you from “ground to cloud” (with little re-coding) Agile, code free, easy to change technology No need to dump old code (re-use legacy) Professional conversion and migrated tools available. Convert again and again into the future (future proof) A technology that drives business Same budget – double the value Magic ensures you stay relevant – this will secure your business and/or IT future Walk to the cloud, don’t jump…
  • 28. Obrigado, Gracias Thank you Magic Delivers Ground and Cloud! regev_yativ@magicsoftware.com Follow us:

Editor's Notes

  1. Delivering Integration and Development Solutions since 1982 Global PresenceServing more than 50 countries24/7 Follow-the-Sun SupportGlobal Professional Services teamsPublic Company (NASDAQ:MGIC)US headquarters: CaliforniaPublic since 1991Member of Formula Emblaze Group >$500M sales >6000 employees3000+ Business Partners
  2. In today’s IT environments, most aggressive small businesses, mid-size companies and large enterprises take a mixed approach to delivering the IT services needed by the business. The use a mix of common off the shelf ERP, CRM and best-of-breed applications as well as a few key cusom applications that provide for and support some of the unique charactersitics of their business. These custom applications are quite often essential to the unique differentiation and position that these companies can provide in the market place. Magic Software’s solution family is designed to support this blend or mix of off-the-shelf and custom applications. uniPaaS allows you to build the custom solutions that you need in your IT department. The things that make your business, your business. iBOLT is our application integration suite that allows you to integrate applications and orchestrate the workflow between all your applications, systems and people.
  3. Delivering Integration and Development Solutions since 1982 Global PresenceServing more than 50 countries24/7 Follow-the-Sun SupportGlobal Professional Services teamsPublic Company (NASDAQ:MGIC)US headquarters: CaliforniaPublic since 1991Member of Formula Emblaze Group >$500M sales >6000 employees3000+ Business Partners
  4. Delivering Integration and Development Solutions since 1982 Global PresenceServing more than 50 countries24/7 Follow-the-Sun SupportGlobal Professional Services teamsPublic Company (NASDAQ:MGIC)US headquarters: CaliforniaPublic since 1991Member of Formula Emblaze Group >$500M sales >6000 employees3000+ Business Partners
  5. In today’s global environment of a vast network of seamlessly connected devicesOne billion people connected to InternetFour billion have mobile phones with data capable smart phones now providing over 50% of new phone salesMore than four hundred million people are sharing billions of pieces of content and experiences each week via online exchanges
  6. In today’s global environment of a vast network of seamlessly connected devicesOne billion people connected to InternetFour billion have mobile phones with data capable smart phones now providing over 50% of new phone salesMore than four hundred million people are sharing billions of pieces of content and experiences each week via online exchanges
  7. Twitter is one of the top three when it comes to the largest proportion of people earning more than $150,000 annually with LinkedIn at number one30% of the users earn over $100kThe estimated monthly visitors in the US comes in at over 44 millionFemales dominate at 55%Largest age group at 45% is the 18-34 age group with the second largest bracket being the 35-49 year olds at 24%Approximately 40% of the users are from the USIn the USA Caucasians make up 69% of the audience with African Americans next at 16% and Hispanics at 11%On Twitter the audience likes in order of importance Politics, Fashion and cosmetics, Science and Nature, Humor, News and Information and Instant messenger
  8. A richer user experience (when compared to first generation or Web 1.0 sites) is a central part of Web 2.0 approaches.  “Richer” in this context has two distinct meanings.  The first is a better-designed, more intuitive, and more user-friendly graphical user interface.  The other is a cleaner interface, one that is not excessively crowded with options and links.Many critics claim that Web 1.0 was a step backwards in user interfaces: we went from the well-developed rich clients like the Apple desktop and the Microsoft Windows equivalent to HTML pages that were close to plain text.  In applications that demand data entry, multiple workflow steps, or rich data visualization, Web 1.0 is a cumbersome and ineffective option because its user interface is too simple.A number of the technologies in Web 2.0 aim to make the user interface more like that of a rich client.  
  9. A richer user experience (when compared to first generation or Web 1.0 sites) is a central part of Web 2.0 approaches.  “Richer” in this context has two distinct meanings.  The first is a better-designed, more intuitive, and more user-friendly graphical user interface.  The other is a cleaner interface, one that is not excessively crowded with options and links.Many critics claim that Web 1.0 was a step backwards in user interfaces: we went from the well-developed rich clients like the Apple desktop and the Microsoft Windows equivalent to HTML pages that were close to plain text.  In applications that demand data entry, multiple workflow steps, or rich data visualization, Web 1.0 is a cumbersome and ineffective option because its user interface is too simple.A number of the technologies in Web 2.0 aim to make the user interface more like that of a rich client.  
  10. When companies made the switch from desktop to laptop computers, little to no change was made in terms of software development. Applications that were utilized on desktops could easily be shifted to laptop computers without batting an eye.However, the same can't be said of the current shift in enterprise computing, as the advent of mobile devices for business use has driven a shift in the software development field, according to a recent MobileBeat report."The emergence of mobile computing is pushing us into a new era of software," Santiago Becerra, the CEO of a mobile app developer, wrote for MobileBeat. "An era when total functionality is expected, but now in combination with an engaging user experience and anytime, anywhere access. In short, apps."According to Becerra, the traditional model for enterprise software development was 90 percent functionality and 10 percent user experience. However, greater use of mobile devices, especially consumer smartphones that are all about the experience, has shifted the model. Employees now want 100 percent functionality and 100 percent user experience.However, this paradigm shift should serve to excite companies rather than intimidate them. The dawn of enterprise mobility has made employees more productive and more easily accessible through the always-on, always-connected trend.In his MobileBeat report, Becerra outlined several reasons companies should be excited about shifting to mobile computing and software development.One such benefit is connection and collaboration, according to the report. Becerra argued that greater use of smartphones and tablets has ceased the existence of the desk job. He advised companies to encourage mobility as a means for boosting employee collaboration and productivity."With mobile, companies can keep workers connected to critical business information and ensure that decisions reflect the most up-to-date information and needs of the company," he wrote.Becerra also highlighted the interactivity of mobile devices and apps. Accessing information on smartphones and tablets allows for interaction with content, rather than simply looking at it, per the experience of traditional desktop and laptop computers.Expanded use of mobile devices and apps appears evident with the proliferation of both. When doing so, however, companies can't lose sight of managing wireless spend to keep costs in line with goals and budgets. These goals can be accomplished through the use of cellular billing management solutions, which track what a company spends on mobility.
  11. Male and female viewers are split at 50% each18-34 year age bracket is the largest at 36% with the next group at 21% being the 13-17 age grouping (so it is very much a Gen Y channel)29% of users average over $100,000 with 18% earning less than $30k50% of users have no college education with 13% having attended graduate schoolThe top interests of YouTube Users are in order Video, Photo/Video sharing, Humor, Communities /Teens, Fashion/Cosmetics, Music/Radio, Politics and Commentar70% of visitors are from outside the USYouTube is the 4th ranked website in the USAYouTube Statistics#4 Largest Site on the Internet#1 Largest video site on the web300MM Worldwide Visitors a Month100 Million Visitors per Month5 Billion Video Streams Every month – 40% of all videos online(Do the Math – 5 Billion / 300 million worldwide visitors = 17 streams a month per person)15 Hours of video uploaded every minute
  12. I came across this study on Social Media’s impact on business and decision making by the Society For New Communications Research which was completed by 356 professionals including primarily CEO’s and directors.The survey included questions designed to help the researchers better understand respondents’ perceptions of and experiences with social media in support of their decision-making as CEO’s, Directors and Managers. This slide and the next summarizes the key findings of this survey and provides an insight into how extensive the role of social media networks have become in decision making especially Facebook, Twitter and Linkedin .