IBM is a global company with approximately 400,000 employees worldwide. It utilizes multicultural and virtual teams to remain competitive in a global marketplace. These teams leverage differences to drive innovation while working across borders. IBM provides resources like language training, global mentoring, and virtual workspaces to help diverse employees collaborate effectively. Using technology, virtual teams can work independently of location and facilitate global projects. This allows IBM to gain flexibility while reducing costs and accessing a wider talent pool.
This presentation offers an approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. Understanding international diversity in consumer behaviour, advertising, sales and marketing management becomes the central objective for an international marketing.
This presentation offers an approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices. Understanding international diversity in consumer behaviour, advertising, sales and marketing management becomes the central objective for an international marketing.
Tie Breakers || GMBCC 2017 || Singapore Airlines: Premium Goes Multi-Brand Kausar Ahmed Pranto
This document was created by team Tie Breakers from University of Dhaka (Consisting of Kausar Ahmed Pranto, Muhammad Syfuddin Tamim, Sadman Mustafa Rahman) to participate in Gadjah Mada Business Case Competition.
This is a case analysis on Singapore Airlines where we considered Singapore Airlines and its subsidiaries such as Tiger Air and Scoot. The airlines was facing problem managing its muliti-brand strategy as it gradually moved from multibrand.
Teamwork is essential for business today. This presentation focuses on techniques that will enhance corporate team building. The team building training program conducted by MMM Training Solutions develops team building skills.
Let us understand team dynamics to understand the journey from team building to team goal positioning. Emerging startups must look out for the attributes mentioned in the presentation because team is not about sitting in a room and discussing the strategy. Nowadays teams are created for long-term organizational benefits.
Company Workations: Latest Work Trends for Virtual TeamsPGi
The dreaded workation crams work into employees’ personal time off, but there’s another version of the workation that can be energizing and productive for the entire business: the company-planned workation.
More workation news and trends: http://blog.pgi.com/
The traditional company workation (a.k.a. the corporate retreat) brings to mind teambuilding activities in the woods and executives talking strategy on the golf course, but modern workations include the whole team and happen at exquisite resorts, rugged adventures and unconventional hideaways.
No longer just a perk for long-standing corporations, workations increasingly act as a pillar for company culture at fledgling startups and existing SMBs. Team workations can also produce substantial ROI for virtual teams that typically meet via video conferencing, providing valuable face time and relationship building for remote teams and teleworkers.
Conventionally, companies plan retreats around projects that require more collaboration time than the average online meeting, like strategy and product launches. However, modern workations go beyond core business tasks to aid in productivity, innovation, creativity and old-fashioned fun for employee retention (especially in light of Millennials’ expectations).
To really make the most of a workation, though, companies need to think outside of the box to customize a getaway that satisfies their unique goals, budget and culture – even if it’s for as little as a day. Click through our SlideShare presentation below for modern workation ideas that bend the rules and go beyond cabins and campfires.
Tie Breakers || GMBCC 2017 || Singapore Airlines: Premium Goes Multi-Brand Kausar Ahmed Pranto
This document was created by team Tie Breakers from University of Dhaka (Consisting of Kausar Ahmed Pranto, Muhammad Syfuddin Tamim, Sadman Mustafa Rahman) to participate in Gadjah Mada Business Case Competition.
This is a case analysis on Singapore Airlines where we considered Singapore Airlines and its subsidiaries such as Tiger Air and Scoot. The airlines was facing problem managing its muliti-brand strategy as it gradually moved from multibrand.
Teamwork is essential for business today. This presentation focuses on techniques that will enhance corporate team building. The team building training program conducted by MMM Training Solutions develops team building skills.
Let us understand team dynamics to understand the journey from team building to team goal positioning. Emerging startups must look out for the attributes mentioned in the presentation because team is not about sitting in a room and discussing the strategy. Nowadays teams are created for long-term organizational benefits.
Company Workations: Latest Work Trends for Virtual TeamsPGi
The dreaded workation crams work into employees’ personal time off, but there’s another version of the workation that can be energizing and productive for the entire business: the company-planned workation.
More workation news and trends: http://blog.pgi.com/
The traditional company workation (a.k.a. the corporate retreat) brings to mind teambuilding activities in the woods and executives talking strategy on the golf course, but modern workations include the whole team and happen at exquisite resorts, rugged adventures and unconventional hideaways.
No longer just a perk for long-standing corporations, workations increasingly act as a pillar for company culture at fledgling startups and existing SMBs. Team workations can also produce substantial ROI for virtual teams that typically meet via video conferencing, providing valuable face time and relationship building for remote teams and teleworkers.
Conventionally, companies plan retreats around projects that require more collaboration time than the average online meeting, like strategy and product launches. However, modern workations go beyond core business tasks to aid in productivity, innovation, creativity and old-fashioned fun for employee retention (especially in light of Millennials’ expectations).
To really make the most of a workation, though, companies need to think outside of the box to customize a getaway that satisfies their unique goals, budget and culture – even if it’s for as little as a day. Click through our SlideShare presentation below for modern workation ideas that bend the rules and go beyond cabins and campfires.
The Microlearning Transformation: Understand How Behavior Change Really WorksHuman Capital Media
Learning done right is an agent of change in the workplace. It elevates what people think and improves what they do every day. But a lot of learning isn’t done right. Often, it’s traditional training that focuses on transferring information. The kind of learning that helps employees—and their organizations—is transformation.
But what is transformation? Why is it desireable? Most importantly, how can you bring it to your organization? In this webinar, Grovo’s Director of Learning Alex Khurgin will spell out the answer. Rooted in microlearning and the science of behavior change, this presentation will guide you through a powerful, emerging theory of effective workplace learning. Led by one of the original and preeminent pioneers of microlearning, you’ll understand like never before how bite-sized content and the right learning approach can truly transform your workforce.
Join us for this webinar to see:
Learning transformation up close
How to change your employees’ behaviors and scale effective learning to your entire workforce
How microlearning can solve your specific business needs
2016 Place Conf: Case Study - McDonald's MonopolyLocalogy
Learn how McDonalds was able to build awareness and drive loyalists into store to play Monopoly. Discover how McDonalds identified high-value audience segments using location and behavioral data and successfully got them to return to the store.
Though the tools of modern technology make communicating with your virtual team and customer possible, to successfully manage your project will require you to adapt and rethink previously learned communication, leadership, and customer service techniques as well as employ new techniques designed specifically for working virtually.
Managing Virtual Teams in the Workplace of the FutureCover Story Media
Virtual teams are the wave of the future with a predicted 2 in 5 workers in U.S. expected to work remotely by 2020. Find out how to successfully manage your team with these tips from Michelle and Alex Schenker, co-founders of Cover Story Media, Inc. This presentation was originally presented at ConvergeSouth in October 2014.
We help our clients in better understanding the art of balancing global integration and local adaptation.
Developing cultural effectiveness and building team integration
by providing consulting, assessment, training and coaching services
Tour Guide Intercultural Communication CompetenceHora Tjitra
In the rapid expansion of global tourism, tour guides play an important role in bridging cultures. Having an excellent intercultural communication competence (ICC) will be critical for their success. Based on the behavioral expectation model (Pavitt & Haight, 1985), Leclerc & Martin (2004) showed cross-cultural variations of the tour guides’ ICC among the American, French and German travelers. However this study also raises question about the appropriateness of applying ICC frameworks, developed in the US, to other cultures.
Education First customer story: How Bynder helped Education First prepare for...Bynder
One of EF’s largest divisions, EF International Language Campuses (ILC), provides immersive language learning programs in 52 destinations around the globe. They are in the process of a digital transformation, focusing on improving efficiency and differentiating themselves from competitors.
EF promotes its products using high-quality imagery and videos, which it needs to be able to deliver consistently across multiple departments and hundreds of offices and schools worldwide. Accessibility and visibility on key resources was an area for improvement that, if addressed, could increase productivity and reduce the repetition of simple tasks.
Bynder became EF’s ‘central source of truth’ for resources, enabling quick access and clear visibility to the right content across multiple markets and departments while connecting with other vital tech tools—a huge leap forward for their digital transformation efforts.
Checkout How IBM is thriving a sustainable culture of design at IBM.
You will know about the IBM Design Heritage and how a bootstrap team refactor IBM Design in 2013 with the mission to create a design culture.
You will know more about the Core77 Award Winner IBM Design Education + Activation program which is the core for scaling design through out a 430,000 employes company.
Achieve a truly individual customer experience: Hear how American Express are...marketingfinder.co.uk
Establishing a global content strategy that relates to the needs of your regional internal teams and delivers a great experience to your customers presents a real challenge to the modern marketer.
Join Aaron Suppel, Global Marketing Manager at American Express, to learn the core business principles that are essential for a successful content experience management strategy. In this webinar, Aaron will discuss how empowering editors, driving scalability and responsive web principles have all enabled American Express to deliver unique, personalised experiences to their customers around the globe.
How Can IBM Courses Empower Professionals.Exit Certified
IBM's course offerings encompass a broad spectrum of subjects, ranging from technical to soft skills development. These courses are curated to cater to the needs of professionals seeking to enhance their competencies and adapt to the industry's evolving demands.The emphasis is on providing practical, actionable knowledge that learners can apply directly to their work environments.
This is your opportunity to contribute your company's story to the body of knowledge shared at InterConnect 2015, the Premier Cloud Innovation Conference. InterConnect sessions will demonstrate how organizations use IBM products and solutions embodying the full lifecycle -- from Development to Architecture to Operations all underpinned by Security. Three extraordinary conferences - INNOVATE, IMPACT & PULSE -- are connected together providing unprecedented networking, education and deep-dive technical certification.
We invite you to submit your proposal to present at InterConnect 2015! - Submission deadline is October 2nd. In this document you can find the topics being sought after, tips on how to get your proposal accepted and other details needed to submit your proposal
David Danto, principal consultant at Dimension Data, discusses workplaces of tomorrow at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016.
More information about the event: https://www.rjionline.org/events/rjicollab
PowerPoint Presentation discussing the marketing case study of Microsoft. From the chapter Collecting Information and Forecasting Demand from Kotler’s Marketing Management textbook.
Similar to Virtual And Multicultural Teams of IBM (20)
1. MULTICULTURAL AND VIRTUAL TEAMS OF IBM Globally Distributed Workforce in IBM Prepared By: Devrim AKSU 1
2. IBM BRIEF HISTORY Founded in 1896 HQ in Armonk, New York Approximately 400,000 global employees IBM manufactures and sells computer hardware and software, focusing on the latter Offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology Samuel J. Palmisano – Chairman, President & CEO 2
3. 372,000 IBMers contributing to the success of IBM Asia Pacific 123,000 Corporate headquarters Americas 157,000 NE, SW Europe 92,000 * June 2007 3
5. GLOBALIZATION TEAM RESPONSIBILITIES Defining and maintaining IBM's corporate globalization strategy and baseline requirements for conforming to the language laws and local customs of the countries in which we operate Defining and maintaining standards, architectures, processes, and tools for implementing globalization requirements Defining and maintaining the processes and tools for translation of IBM information into different languages and providing functional direction to translation partners 5
6. GLOBAL WORK INTEGRATION To stay competitive, businesses need to move with it - to gain the speed, flexibility and resilience to handle whatever the market does next, on a global basis Global strategy and business practices change with globalization and technological advancements The best way for IBM to continue its global developments… 6
32. MULTICULTURAL WORK TEAMS Why multicultural work teams? Global economies of scale and scope Geographical locations – clusters Global learning and knowledge transfer Enhanced global strategy and capabilities Markets are expanding worldwide, creating economic interdependencies, global operations, workforce mobility, and global regulations IBM - Leveraging our differences for innovation, collaboration, and client success 8
33. MULTICULTURALWORK TEAMS Given the speed and diversity of the global marketplace – geographically, culturally, ideologically – IBM’s success as a global enterprise depends on their ability to work effectively across those differences and using diversity to drive innovation Diversity is a Competitive Advantage - Workforce Diversity is the bridge between the workplace and the marketplace, and as such, victory with the customer begins with winning in the workplace Consciously building diverse teams helps IBM drive the best results for their clients 9
34. MULTICULTURAL WORK TEAMS To stay competitive, businesses need to move with it - to gain the speed, flexibility and resilience to handle whatever the market does next on a global basis IBM marketing and communications materials present information in culturally appropriate ways IBM has long understood the importance of providing a work environment that respects, values and empowers our diverse employees around the world – Ron Glover, VP Global Workforce Diversity 10
35. MULTICULTURAL LEARNING Global Mentoring - objectives are to increase the flow of knowledge and develop talent companywide – overcoming geographic barriers by fostering collaboration and promoting cultural intelligence Personalized Learning Account (PLA) – offers employees chances to fund new educational experiences outside of their current job responsibilities Enables thousands of IBMers to master new fields and skills, recognizing that individuals who are well rounded and more globally aware are better employees and global citizens—and ultimately experience greater job satisfaction. 11
36. MULTICULTURAL LEARNING “I just completed my second semester of language classes at the local university—it was great to have IBM pay one-third of the cost of both classes. Learning a second language in a classroom environment has given me a deep appreciation for IBM coworkers who speak English as a second language. I mentor several IBMers in other countries, and half of my team is located in India. I find myself being much more compassionate and patient when communicating with them as I personally experience my own challenges with learning all the subtleties of a second language.” Beth L. Hoffman - IBM Cert. Consulting IT Specialist 12
37. A global virtual team is "a group of people who interact through interdependent tasks guided by common purpose" and work "across space, time, and organizational boundarieswith links strengthened by webs of communication technologies(Lipnack and Stamps,1997). GLOBAL VIRTUAL TEAMS 13
38. Identified by their organization(s) and members as a team Responsible for making and/or implementing decisions important to the organization's global strategy Use technology-supported communication substantially more than face-to-face communication Work and live in different countries GLOBAL VIRTUAL TEAMS 14
39. In early 2006, small teams of innovators around IBM began exploring virtual world technologies for business enablement. Innovationjam: An online brainstorming session that brought together more than 150,000 IBMers, family members, business partners and clients from 104 countries identified the 3D internet as one of top 10 focus areas for new businesses. HISTORY OF VIRTUAL WORLDS IN IBM 15
40. Established shortly after InnovationJam Brings community together virtual world enthusiasts, developers, innovators and those interested in learning more about usage of virtual worlds. Members from different geographies, cultures and business perspectives. Help connect people and technologies, mentor, build, improve and showcase various virtual space solutions both inside and outside of IBM VIRTUAL UNIVERSE COMMUNITY 16
53. Minimizing travel costs, eliminating office space, and reducing product costs Allow greater diversity within an organization Allows work in teams even when separated by great distances People can work from anywhere at anytime People can be recruited for their competencies, not just physical location Many physical handicaps are not a problem COMPETITIVE ADVANTAGE 26
Chris after globalization affect you can talk about how globalization affected team perspective. What is changed? The answer is related to occurrence of multicultural and virtual teams.
Best way for IBM to continue integrating a global workforce is through global virtual teamsGlobal outsourcing of work is one of the most compelling reasons that many of the work groups today are virtual. Global distribution affects a number of team deliberation and communication processes and work practices, which in turn affect team performance Globalization of operations, reduced time to market, increased need to respond quickly to customers’ needs worldwide and reduced cost of operations have encouraged many business organizations to adopt global virtual teams for their business activities.
These teams rarely meet face to face and are primarily linked through computer and telecommunication technologies often across boundaries. With globalization and improved telecommunication technologies virtual teams are becoming the norm in most corporate environment such as consulting firm, technology product and e-commerce (Lurey& Raisinghani, 2001)
Awareness of the community is maintained with numereous channels, including forums, blogs, virtual meetings, conferences and an twitter account.
IBM’s greater China Group recently held a graduation ceremony for 120 members of a management initiative. Meeting was cost effective, allowed broader participation, activities that may be prohibitive in the real world. AW was also used by IBM Human Resources to host a four-day Learning Summit to reach out to learning professionals within IBM to discuss application of virtual social worlds in the education and training industry. Over 230 attendees used a combination of virtual worlds and wikis to communicate. They captured and shared their thoughts and ideas about corporate learning, grades K-12, and higher education industries.
Used For: Pilot deployment for early adopters includes team meetings and small events
Used: Meetings and small events Team brainstorming Community building Language translation 2D-3D integration Interoperability between regions Data center modeling and management
Used: Events and meetings Employee orientation Learning Business rehearsals Serious games Systems management Interoperability with OpenSim You can see who is using it and interact with them at the same time. Support chat, voice functions and avatar customization. Example: used by IBM to create poster session.
Used: Remote mentoring Small events Brainstorming 2D-3D integration Data center modeling
Used: Proof-of-concepts to demonstrate 2D-3D integration and interoperability between worlds
Expenses associated with travel, lodging, parking, and leasing or owning a building may be reduced and sometimes eliminated.There is no commute time and reduces travel expensesAllows more inclusion of people in the labor pool.It decreases both air pollution and congestion because there is less commuting.It allows workers in organizations to be more flexible.By working in virtual team, physical handicaps are not a concern.Allows companies to procure the best talent without geographical restrictions.