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Download to read offline
Viral Video
Marketing
In a Minute
AashishChopra.com
Our audience ain’t
sitting in a movie hall
with 3 hours of
focussed attention
AashishChopra.com
We play in a world where
users are bouncing in
their news-feeds, and we
need to grab their
attention..
AashishChopra.com
.. provide value and
make the video
compelling enough to
get a ‘share’
AashishChopra.com
The topics must be
share-worthy and videos
must be native to mobile
screens
AashishChopra.com
First 3-6 seconds are
most crucial, so move
fast and engage.
AashishChopra.com
Also, for a tiny mobile
screen you don’t need
fancy production value,
keep storytelling
kick-ass.
AashishChopra.com
Making a video is half
the game, other half is
distribution. Make sure
you can get those initial
shares on a video on
release
AashishChopra.com
Get creative in involving
your close community,
be it friends or office
teams.
AashishChopra.com
Don’t think like a
campaign, think what
conversation will this
video start.
AashishChopra.com
And last but not the
least, Don’t be making
Ads!
AashishChopra.com
Nobody gives a f**k
about us, our brand,
services or shiny
products.
AashishChopra.com
It’s about them, their
pain points, their
happiness, their
challenges.
AashishChopra.com
Provide value first,
branding next.
AashishChopra.com
Questions? Ping me.
Sign up for update on
the book, link in
comments
AashishChopra.com

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Viral Video Marketing - In a minute

  • 1. Viral Video Marketing In a Minute AashishChopra.com
  • 2. Our audience ain’t sitting in a movie hall with 3 hours of focussed attention AashishChopra.com
  • 3. We play in a world where users are bouncing in their news-feeds, and we need to grab their attention.. AashishChopra.com
  • 4. .. provide value and make the video compelling enough to get a ‘share’ AashishChopra.com
  • 5. The topics must be share-worthy and videos must be native to mobile screens AashishChopra.com
  • 6. First 3-6 seconds are most crucial, so move fast and engage. AashishChopra.com
  • 7. Also, for a tiny mobile screen you don’t need fancy production value, keep storytelling kick-ass. AashishChopra.com
  • 8. Making a video is half the game, other half is distribution. Make sure you can get those initial shares on a video on release AashishChopra.com
  • 9. Get creative in involving your close community, be it friends or office teams. AashishChopra.com
  • 10. Don’t think like a campaign, think what conversation will this video start. AashishChopra.com
  • 11. And last but not the least, Don’t be making Ads! AashishChopra.com
  • 12. Nobody gives a f**k about us, our brand, services or shiny products. AashishChopra.com
  • 13. It’s about them, their pain points, their happiness, their challenges. AashishChopra.com
  • 14. Provide value first, branding next. AashishChopra.com
  • 15. Questions? Ping me. Sign up for update on the book, link in comments AashishChopra.com