Marketing video game

Marketing video game
In this file, we share with you all information that related to marketing
video game such as video marketing tips, video marketing tools, video
marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
At the beginning of the video game era, games were marketed by word
of mouth, magazine articles, cheesy television commercials, and
magazine spots. These days, game marketing comes in a plethora of
forms, from the standard television, billboard and magazine
advertisement blitz, to the more unique alternate reality games and
popular culture tie-ins. The video game industry is a massive business,
with 58 percent of Americans playing games, according to the
Entertainment Software Association. The demographic isn’t just for kids
these days, either — the average gamer age is 30. Today’s marketing
techniques reflect the shift in the video game market demographic as
they grew up beside this thriving industry.
Alternative Reality Games
Video marketing. Free pdf download examples Page 1

Alternative or augmented reality games are marketing techniques that
take the players outside of the game world for Easter eggs or marketing
purposes. One of the most famous video game ARGs was “I Love
Bees,” for Bungie’s “Halo” game. Halo Nation reports this marketing
campaign for “Halo 2″ started with a launching point of a supposed
beekeeper website, which was being taken over by a mysterious entity.
The clues were first planted in a game trailer, leading to this website.
Over the course of the marketing campaign, players were sent to
payphones, gaining audio files for the website, and interacting with
voice actors. The ARG concluded with gamers being pulled in to play
“Halo 2″ and receive DVDs before the game was officially released,
according to Halo.wikia.com.
Online Marketing
Pierce Mattie Communications reports on a few modern day rules of
video game marketing. Given how large the video game industry is, it’s
no wonder game marketing is closer to the scope of movie marketing
these days. A hotly anticipated game, Battlefield 4, utilizes many
marketing techniques to make sure gamers are aware of the game, and
why they should be excited.
“Battlefield 4″ previews and advertisements are seen on gaming
websites and magazines, and video ads pop up on related streaming
videos. The Battlefield developers keep gamers up to date with the latest
features that separate them from the “Call of Duty” franchise, and they
have an active presence at trade shows and consumer gaming shows to
keep the anticipation at a fever pitch.

The more chances a game has at getting its advertisement to go viral, the
better. Online advertising is such an important part of the marketing
strategy, since fewer and fewer people are watching television these
days. They also use ad blockers, so traditional banner advertisement
methods online don’t work as well, as PierceMattie.com notes.
Indie Marketing
In a world of multi-million dollar video game marketing, it’s hard to see
how indie gamers can compete. Some games, such as “Surgeon
Simulator 2013,” benefit heavily from the viral factor. This game seems
like a simple, almost dry concept. You have to perform transplants using
your keyboard and mouse to control your fingers and arm. However, the
difficulty of the controls results in many hilarious situations that lead to
you hammering out someone’s ribs, tossing the transplant heart across
the room, and other bits of humor that lend themselves well to viral
videos.
Other marketing techniques for indie games include offering free mobile
versions with paid upgrades, getting onto digital download platforms
such as Steam and Desura, and interacting with fans through social
media sites, such as Reddit.

II. Video marketing tips
#1: Take advantage of video’s
branding opportunities
For branding purposes, have your
company logo displayed
prominently somewhere on the
screen. You can do this at all
times, or during key times in your
video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#2: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#3: Make your title count
Just like a headline to a blog post, video titles can pull powerful traffic.
There are two main reasons why the title is so important. One, a great
title can instantly grab a viewer’s attention.

Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#4: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.

Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!

Marketing video game

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