The document discusses various examples of viral marketing campaigns for different brands such as Hotmail, Burger King, Watchmen, Peerflix, Bob Dylan, Smirnoff, The Simpsons, Dove, and The Dark Knight. It provides details about the campaigns such as how they engaged users online through interactive websites, videos, games and fake media. Many of the campaigns were highly successful in generating millions of views and interactions online which helped promote the brands.

1. HOW ??

2. Hotmail
 Viral marketing term really
started
 Free e-mail
 Zero to twelve million
users in just 18 months.

3. Burger King
The Subservient Chicken
Just one day after the one
million people had already
given their commands
The site's technology
 Million hits
 Within a week, it had
received 20 million hits

4. Watchmen
Fake newscasts and mock
PSAs.
Fans are pumped up, and
anxiously awaited for the
movie’s release.
This created a good strength
of crowd in the openings of
the movie.

5. Peerflix
To build awareness of the
brand.
1st person game.
5 levels in all
Users get money for taking
pictures
The final level 'Celebritology'
center.
5,568,334 visitors overall.
Roughly 5% of unique
visitors (100,000) also visited
the Peerflix.com main site.

6. Bob Dylan
Allowedusers to send
messages
In the form of the classic
Subterranean Homesick Blues
video.

7. Smirnoff
“Tea Partay”
 It featured preppy, Ivy
League white boys doing a rap
about throwing a tea party.
Youtube
 Had received 3,325,244 and
on.

8. Simpsons
Episodes
Kwik E-Mart was created
Employees
Products
Site(Billion Likes)
Huge amount of Responses
Movie

10. Dove
“Real Beauty” by Rankin
Only online
Youtube
Millions of Likes
40,000 times in day one of
the release and 1,700,000
times in just a month of the
upload
Brand

11. Dark Night
Websites
The Dark Knight made
ridiculous amounts of money
at the box office and on DVD.
Earned over one billion
dollars in worldwide ticket
sales
2 Academy Awards
Heath Ledger’s death

13. Thank You