Discover he new YouTube Insights (Q2 2014): How passions drive purchases! Brands that engage consumers on their passions and interests influence purchases more strongly than others. In this issue, see how Unilever and other brands are leveraging this insight to drive results.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Combining the topic of virality with the theme of ‘Wellness’, we take a look at how virality cannot be achieved simply with the press of a button or high ad spend, but with a dedicated social media strategy to encourage reach and engagement.
A new perspective to social media platforms and their best practices that will help you or your brand build social practices. My point of view on how technology plays an important role in reaching people.
About Beverage industry, comparison of competitors of website grader, comparison on different social media platforms, about their campaigns and conclusion.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
eMarketer Webinar: Trends in Video Advertising and MeasurementeMarketer
Join David Hallerman as he provide's an overview of the latest data on digital video ad metrics, video ad types, ad spending forecasts and the video audience.
500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other video platforms all vying for your video uploads.
Clearly, we have not seen a saturation of video content and experts’ projections continue to rise. We have an almost insatiable appetite for video partly because it’s easier to consume and because of its ability to convey messages quickly and succinctly. Video benefits the viewer and the marketer.
The future of video marketing has arrived. Many companies are producing their own videos covering topics such as product introductions, CEO messages, technical deep dives, demonstrations and various product webcasts. Marketers are also capitalizing on the wealth of videos already posted to link their sites to the most popular views on YouTube, Facebook, and other platforms. The time has come for every company to adjust their marketing programs to include a video strategy. But…
Where does a company begin to understand the complexities of this new marketing frontier where video is being combined with marketing automation?
How does a marketing team navigate this fast moving and uncharted territory of automated video marketing?
What are the platforms and who are the key vendors? What is their role in this video gold rush?
Understanding the digital video ecosystem is a start. Understanding how they fit together gets us one step closer to developing a smart and effective video marketing strategy.
This paper gives you a solid framework to move forward with greater confidence as you make plans to integrate your marketing funnel, campaigns, targeting, and competitive analysis to video.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
The On-Demand Brand by Rick Mathieson provides readers with information on the right combination of digital channels and interaction to increase visibility for any brand in today’s digital marketplace.
eMarketer Webinar: Trends in Video Advertising and MeasurementeMarketer
Join David Hallerman as he provide's an overview of the latest data on digital video ad metrics, video ad types, ad spending forecasts and the video audience.
500 hours of video content is uploaded to YouTube each minute. 3.25 billion hours of YouTube content is watched each month. Facebook now sees 100M hours of video watched per day by their approximately 1.79 billion users. There are over 300 other video platforms all vying for your video uploads.
Clearly, we have not seen a saturation of video content and experts’ projections continue to rise. We have an almost insatiable appetite for video partly because it’s easier to consume and because of its ability to convey messages quickly and succinctly. Video benefits the viewer and the marketer.
The future of video marketing has arrived. Many companies are producing their own videos covering topics such as product introductions, CEO messages, technical deep dives, demonstrations and various product webcasts. Marketers are also capitalizing on the wealth of videos already posted to link their sites to the most popular views on YouTube, Facebook, and other platforms. The time has come for every company to adjust their marketing programs to include a video strategy. But…
Where does a company begin to understand the complexities of this new marketing frontier where video is being combined with marketing automation?
How does a marketing team navigate this fast moving and uncharted territory of automated video marketing?
What are the platforms and who are the key vendors? What is their role in this video gold rush?
Understanding the digital video ecosystem is a start. Understanding how they fit together gets us one step closer to developing a smart and effective video marketing strategy.
This paper gives you a solid framework to move forward with greater confidence as you make plans to integrate your marketing funnel, campaigns, targeting, and competitive analysis to video.
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
130 stats about the 7 social media trends dominating 2015Emarsys
The digital landscape has been dispersing rapidly over the last 12-24 months and with ever more scattered audiences and fragmented social platforms, brands face a bucketful of challenges. To thrive in this highly competitive environment, digital marketers need to constantly be on their toes and stay up-to-date with the latest trends. In this deck we share 130 stats around the 7 social media trends that we see dominating 2015. To read the full blog and to understand the full scope of these developments visit http://www.emarsys.com/en/resources/blog/the-7-social-media-trends-dominating-2015/
Video is projected to be 84% of online traffic by 2018. That’s because video is engaging, and it’s also a
powerful tool for telling the story of your brand and your destination. Marla Johnson demonstrates how you
can convert an audience with the unique advantages of video marketing.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
This playbook breaks down the collective learnings from some
of the most successful videos and campaigns on YouTube,
giving you the tools to make content that effectively captures
the attention of your audience. You’ll find proven techniques to
make your videos stand out and benefit from YouTube’s
influence at key cultural moments. And you’ll learn some
powerful methods to track your content’s performance.
This is a guide for brands, agencies and businesses. However,
anyone who’s interested in making videos for YouTube is
encouraged to explore the topics covered here.
● BRANDS will find strategies and tools for building content
plans, organising video distribution, measuring performance,
and more.
● AGENCIES will find best practices for partnering with
creators, guidelines for making the most effective videos,
recommendations for advertising formats, and more.
● BUSINESSES will find an in-depth look at the elements of
successful videos, tips for building an audience, ways to
keep viewers coming back, and more.
Define Your Brand Territory
With 400 hours of new content uploaded to YouTube every
minute,1 how can you be sure viewers will want to watch yours?
Start by choosing a territory in which you can win. For example,
are you going to make quirky lifehack videos to drive awareness,
utility-based how-to videos to encourage new use cases, or are
you going to create that big “whoa” moment to get people
buzzing and sharing?
Ask yourself what your brand stands for—what are the passions
that will drive its success? At the same time, ask yourself what
your customers care about in their daily lives. Find the point
where your brand’s passions overlap with your audience’s
concerns. At that intersection lies something unique you can
bring your fans to earn their loyalty.
The following tools can help you understand what your
customers care about. What videos do they watch? How active
are they on social networks? How do they use their mobile
devices?
● YouTube Trends Dashboard: See what videos are
trending on YouTube.
● YouTube Analytics: See how your audience is
reacting to—and interacting with—your videos.
● Think with Google: Explore Google data, insights,
and perspectives for marketers.
● Brand Lift: Look beyond impressions and views to
understand the direct impact your YouTube ads have
on perceptions and behaviours throughout the
customer journey.
● Google Surveys: Learn what people really think
about your brand.
At the same time you’re getting to know your audience, do some research on
your competitors. Not just your usual competitors, but anyone providing users
with content in a similar genre or category. Visit their YouTube channels to
get a sense of their video styles, formats and tones.
● See what they’re doing. Has anything they’ve done really resonated
with their audience?
● Learn from what they’re doing right. Where are there opportunities
for your brand?
Now that you're on the path to making great videos, how are you defining
success? Is it do
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
How to Create Real-World Results with Online InfluencersMariana Rodriguez
YouTube is the new Hollywood, and online influencers are fast becoming today’s A-list celebrities. With their built-in fan bases and wide social reach, these influencers can be great assets for your brand. But how do you find the right influencer to create valuable content for your brand? This presentation walks through how to find and work with online influencers to engage viewers with mobile video, the best practices for displaying video on mobile devices, across social channels and on your site, and the legalities around this type of content.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we also like to commission our own research.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up-to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
There are lots of great industry stats out there about the positive impact of user-generated (earned) content in digital marketing but here at Miappi, we like to commission our own research so we can be confident that what we are recommending to our clients is accurate.
Each year we commission our own market research to better understand the use of earned media in visual marketing.
This year is no exception and we have just received the results of our Summer 2017 market research.
We’ve packaged up the results in this report to paint a clear, up to-date picture of opinions relating to user-generated content. We’ve also shared some real-world applications for this data to help you enhance and improve your digital marketing campaigns.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Jou...magnetmedia
Magnet Media & Vidyard Present: Using Video At Every Step Of The Customer Journey - Learn how to use video to grow your brand awareness, generate leads, and close business, with project examples from both companies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Youtube Insights, Q2 2014
1. Quarterly Insights for Brands from Google and YouTube
Brands that engage consumers on their passions and interests
influence purchases more strongly than others. In this issue, see how
Unilever and other brands are leveraging this insight to drive results.
How passions
drive purchases
ISSUE 5 Q2 2014
thinkwithgoogle.com/youtube-insights
2. 02think with thinkwithgoogle.com/youtube-insights
Learn from top YouTube
ads and content
Since April, people have watched more
than 1.7 billion minutes of World Cup
ads on YouTube – that’s almost 6x more
than Super Bowl ads this year
Turn insights into results by
leveraging digital measurement
tools and platforms
Ad recall improves 7x by mentioning
brand name in a video ad at least twice
Connect with your consumers
on their passions and interests
66% of beauty product buyers say
YouTube influenced their purchases
by helping them visualize how
products fit into their lives
AUDIENCE
CONTENT
IMPACT
Executive Summary
3. thinkwithgoogle.com/youtube-insights 03think with
TBS FX Comedy
Central
MTV
YouTube vs. top cable nets by 18-34 year-old reach, % reach
YouTube reaches more 18-34 year-olds
than any cable network
Audience
Consumers visit YouTube and Google daily to explore their passions
and interests. In this section, gain insights into those behaviors and
attitudes to turn them into deeper fans of your brand.
47% 44% 42% 39% 38%
Source: US Statistics, Nielsen Video Census and Nielsen People Meter, Mar-May 2014 Monthly Average
thinkwithgoogle.com/youtube-insights 03
9% of all 18-34 year-old visitors to YouTube
share or comment on videos each month
10x the social engagement on other top online video sites, combined
Source: US Statistics, Millward Brown Digital - Dec’13-Feb’14, Online video sites in comparison: Yahoo Screen,
Hulu, MTV, Bing Video, Vimeo
think with
4. 04think with thinkwithgoogle.com/youtube-insights
Unilever’s “Project Sunlight” motivated people to live more
sustainably and shined with 77 million YouTube views
Engage consumers on
their passions and interests
to drive purchases
66% of beauty product
purchasers indicate that
YouTube influenced
their purchases by
helping them visualize
how products fit into
their lifestyle
72% of auto-vehicle
purchasers indicate that
YouTube influenced
their purchases by
providing ‘in-action’
videos of vehicles they
were considering
62% of smartphone
purchasers indicate that
YouTube influenced
their purchases with
how-to videos
and reviews about
smartphones
6. think with
Content
YouTube exists because people love something so much, they have
to share it. In this section, learn best practices for creating compelling
content on YouTube and the brands and creators that do it best.
thinkwithgoogle.com/youtube-insights 06
Ad Name: YouTube
Rewind: What Does
2013 Say?
Ad Name:
Kobe vs. Messi: The
Selfie Shootout
96 Million
views
137 Million
views
YouTube
Turkish
Airlines
YouTube Ads Leaderboard - Cannes 2014*
Ad Name:
The Epic Split feat.
Van Damme
Ad Name:
Nike Football:
Winner Stays
Ad Name:
FIRST KISS
49 Million
views
72 Million
views
81 Million
views
Volvo TrucksWren Nike Football
Find more ads like these at: www.thinkwithgoogle.com/ads-leaderboards/youtube-leaderboard-cannes-14.html
*YouTube Ads Leaderboard Cannes 2014 was built by applying the Leaderboard algorithm to the Cannes submission period. These are
the top 5 ranked by views from March 2013 - April 2014
The top ads on the YouTube Ads Leaderboard for Cannes blur the lines
between advertising and content. Every ad is one minute or longer
and the average view-through rate across the 10 ads is 59%
#1 #2 #3 #4 #5
think with
7. 07think with
World Cup ads scored
in summer 2014
Since April, people have watched more than 1.7 billion minutes of World
Cup ads on YouTube – that’s almost 6x more than Super Bowl ads this year
thinkwithgoogle.com/youtube-insights
Find more about top brands on YouTube at: www.openslatestudios.com/news/
On YouTube, learning-oriented Education
brands drive most subscribers, whereas entertainment-
oriented Food and Beverage brands drive most views.
Source: Global Statistics, Outrigger Media, OpenSlate, April 2014
Samsung Nike FootballNike Football
60 Million Views47 Million Views49 Million Views
Ad name: #GALAXY11: The Training
Creative agency: Cheil + R/GA
Media Agency: Starcom
Ad name: Nike Football: Winner Stays.
ft. Ronaldo, Ibrahimović, Neymar Jr.,
Rooney, Iniesta & more
Creative agency: Wieden + Kennedy
Media Agency: Mindshare
Ad name: Nike Football: The Last
Game ft. Ronaldo, Ibrahimović,
Neymar Jr., Rooney, Iniesta & more
Creative agency: Wieden + Kennedy
Media Agency: Mindshare, Razorfish
APRIL MAY JUNE
Find out more at: www.thinkwithgoogle.com/ads-leaderboards
YouTube Ads Leaderboard Q2 2014
8. 08think withthink with thinkwithgoogle.com/youtube-insights
Epic Rap Battles is the 13th most subscribed
YouTube channel with 10 million subscribers
Find out more at: www.thinkwithgoogle.com/brand-case-studies
Portrayed high-profile historical
figures and mainstream stars
in their videos
Asked viewers to vote for the
winner of each “rap battle”
at the end of every video
Results: Eight of the top 100 most commented-on videos of all time on YouTube
Top 5 YouTube Channels
Source: Global Statistics, Outrigger Media, OpenSlate, March 2014
28
PewDiePie
22
YouTube Spotlight
18
Smosh
18
Hola Soy German
14
RihannaVEVO
Global Subscribers, Millions
08
9. think with
Impact
YouTube and Google can drive powerful results for your brand.
In this section, uncover insights with case studies, research and
best practices from brands and YouTube creators.
thinkwithgoogle.com/youtube-insights 09
Turkish Airlines reached 100+ million
traveler prospects with selfies
Find out more at:
www.thinkwithgoogle.com/case-studies/how-turkish-airlines-found-success-through-selfies.html
Produced a playful marketing campaign
around the “selfie” trend – one of the
top searched words in 2013 – and
global sports stars Kobe and Messi
Leveraged YouTube’s
global reach to
attract travelers
across the world
think with
10. think with thinkwithgoogle.com/youtube-insights 10
1+1=7
Ad recall
improves 7x
by mentioning
brand name
in a video ad
at least twice
Discover near real-time insights
with Google’s Brand Lift Solution
Google’s Brand Lift Solution measures the metrics that matter to brands, like
ad recall, brand awareness with surveys and brand interest with organic search
activity. Below are a few sample insights that can help advertisers to drive results
from our meta-analysis of campaigns who leveraged Google’s Brand Lift solution:
Source: US Statistics, YouTube Campaign meta-analysis, 2013-2014
In the “finance” category,
analyzed campaigns
showed 2x ad recall and
brand awareness
among 18-24 year-olds
vs. 35-44 year-olds
In the “education”
category, analyzed
campaigns showed 3x
ad recall and brand
awareness among
women vs. men
Find out more at: www.thinkwithgoogle.com/brand-case-studies
Visit California drives 17% lift in intent to travel
with a breakthrough YouTube experience
Featured a new video each hour
in the YouTube masthead for one day
Showcased a different side of
California spirit with each video
11. think with thinkwithgoogle.com/youtube-insights 11
Maximize the value of your
marketing investments with
cross-channel integration
On average, 4.7 digital platforms are used
by advertisers to address cross-channel needs
Kia improved cost per acquisition
by 30% with cross-channel digital marketing
Find out more at: www.thinkwithgoogle.com/case-studies/kia-cross-channel.html
Consolidated all digital marketing cross-channel
data to DoubleClick to enable customer-based
insights generation and conversion modeling
Expanded its attribution model
beyond the last click by focusing
on “the middle” of the sales funnel
Source: US Statistics, DoubleClick-Illuminas "Unravelling the digital display industry" study, May 2013
12. thinkwithgoogle.com/youtube-insightsthink with
Page 4
Unilever Project Sunlight
www.thinkwithgoogle.com/case-studies/
unilever-project-sunlight-video.html
Path to Purpose
www.thinkwithgoogle.com/articles/the-path-
to-purpose.html
Page 6:
YouTube Ads Leaderboard – Cannes 2014
www.thinkwithgoogle.com/ads-leaderboards/
youtube-leaderboard-cannes-14.html
Page 7
YouTube Ads Leaderboard Q2 2014
www.thinkwithgoogle.com/ads-leaderboards
TOP 5 YOUTUBE CHANNELS
PewDiePie
www.youtube.com/user/pewdiepie
YouTube Spotlight
www.youtube.com/user/youtube
Smosh
www.youtube.com/user/smosh
Hola Soy German
www.youtube.com/user/holaSoygerman
RihannaVEVO
www.youtube.com/user/rihannaVeVo
Page 8
Epic Rap Battles
www.thinkwithgoogle.com/brand-case-studies
Consumer Electronics Insights
www.pixability.com/industry-studies/cestudy
Page 9
Turkish Airlines
www.thinkwithgoogle.com/case-studies/how-
turkish-airlines-found-success-through-selfies.
html
Page 10
Visit California
www.thinkwithgoogle.com/brand-case-studies
Page 11
Kia
www.thinkwithgoogle.com/case-studies/kia-
cross-channel.html
Open Slate Studios
www.openslatestudios.com/news
Useful Links
Need to know more? Follow the links below...
thinkwithgoogle.com/youtube-insights 12think with